{"id":11899,"date":"2021-04-20T07:27:00","date_gmt":"2021-04-20T06:27:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-page-experience-google-algorithm-update-may-2021\/"},"modified":"2026-05-26T16:04:09","modified_gmt":"2026-05-26T14:04:09","slug":"page-experience-google-algorithm-update-may-2021","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/page-experience-google-algorithm-update-may-2021\/","title":{"rendered":"5 Tips to be Ready for Google\u2019s May 2021 Page Experience Algorithm Update"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Will_Stay_The_Same\"><\/span>What Will Stay The Same?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As of now, factors contributing to the evaluation include mobile-friendliness, HTTPS, safe browsing, and intrusive interstitials:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Mobile-friendliness<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">: the website is responsive on mobile devices. With over <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">52.2% of traffic coming from mobile phones<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> in the last year, it is more important than ever to design your website so that it performs well on all devices (<\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.webfx.com\/internet-marketing\/mobile-marketing-statistics.html\">source<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">)<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">HTTPS<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">: HTTPS allows for secure communication widely implemented in browsers<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Safe browsing<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">: checking in case of malicious hardware and notifying the user&nbsp;<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Intrusive interstitials<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">: There is no use of pop-ups or other features blocking users on the page<\/span> <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/CoreWebVitals_GAAgency-1.png\" alt=\"\" class=\"wp-image-4079\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(<\/em><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\"><span style=\"text-decoration: underline;\"><em>source<\/em><\/span><\/a><em>)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_the_Google_Algorithm_Update_Entail\"><\/span>What Does the Google Algorithm Update Entail?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Besides taking into account the above-mentioned factors, Google is also <strong>updating its Core Web Vital metrics<\/strong>, which can be analyzed and reviewed on Google Search Console.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are the Core Web Vitals?<\/strong>&nbsp;<br>Google\u2019s Core Web Vitals focus on <strong>page loading speed<\/strong>, the main page\u2019s content download and interaction time; interactivity, defined as the time between the users\u2019 first interaction with the page and the registration of that interaction; and visual stability, which looks to prevent unnecessary movement on the page (<a href=\"https:\/\/www.searchenginewatch.com\/2021\/01\/04\/google-page-experience-update-is-all-set-to-launch-in-may-2021-webmasters-hang-in-there\/\"><span style=\"text-decoration: underline;\">source<\/span><\/a>). More on each below:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Page loading speed<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> (Largest Contentful Paint): LCP measures <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">when the largest component of the website page becomes visible<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, then used to determine when the main content of the page has rendered on the screen. Ideally, a good LCP occurs in the first 2.5 seconds of the page starting to load. To learn more about optimizing your website\u2019s speed, check out our blog on <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.ga.agency\/en\/blog\/technical-seo-audit\">Technical SEO<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">.&nbsp;<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Interactivity<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> (First Input Delay): FID is defined as the<\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> time between the users\u2019 first interaction with the page<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> (can include clicking a button, a link, or any other type of action) <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">and the browser\u2019s response<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> to that interaction. To provide a good user experience, the FID should ideally be lower than 100ms.&nbsp;<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Visual stability <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">(Cumulative Layout Shift): CLS measures the <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">level of unexpected movement on a page<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, which usually can happen when resources are loaded asynchronously. Ideally, the value should be lower than 0.1 to guarantee an optimal user experience.<\/span> <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/12\/ScreenShot2021-04-20at1.15.34PM.png\" alt=\"\" class=\"wp-image-4085\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google is also <strong>suggesting adding icons<\/strong> in the search results to indicate the experience of the website page. If you are doing well in UX and results are high, this algorithm update can considerably <strong>increase your click-through rates<\/strong>, although it might severely limit them if the performance is lower than that of your competitors.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Does_Google_Update_Its_Algorithm\"><\/span>Why Does Google Update Its Algorithm?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As search results are slowly evolving into search experience, Google\u2019s page experience update aims to<strong> increase user experience\u2019s efficiency<\/strong>. New <strong>interactive rich-media experiences<\/strong> such as videos, questions &amp; answers, voice search, and interactive carousels demonstrate the <strong>evolution of the search engine\u2019s result page<\/strong> and rapidly-changing digital trends.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile-friendliness, fast and high-quality content and a strong focus on user experience will thus cover an increasingly important role for businesses. Websites and mobile applications will need to adapt by ensuring web pages send strong signals to Google. The latest <a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\"><span style=\"text-decoration: underline;\">page experience article<\/span><\/a> from Google provides further insight to understand how the new ranking algorithm will affect search results.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google is also expected to roll out shortly the <strong>SMITH algorithm<\/strong>, which has shown to outperform its predecessor Google BERT, currently in use, by better understanding long content. Read our latest blog article on the <a href=\"https:\/\/www.ga.agency\/en\/blog\/google-smith-algorithm-update\"><span style=\"text-decoration: underline;\">Google SMITH algorithm update<\/span><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/11\/corewebvitalmetrics_GAAgency-1024x286.png\" alt=\"\" class=\"wp-image-4081\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Will_The_New_Google_Algorithm_Update_Impact_Your_Business_and_What_Actions_Can_You_Take\"><\/span>How Will The New Google Algorithm Update Impact Your Business and What Actions Can You Take?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Until the Google algorithm update is rolled out, it is hard to fully determine its impact, as well as how much weight each of these factors is going to have. However, it is clear that the Google update will impact website rankings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hence, here are some<strong> tips to avoid being left behind and lose website traffic <\/strong>due to the update:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Pay greater attention to<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">user experience <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">on your website, as even small improvements can have a great impact<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Make use of<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Google Search Console<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, which provides a thorough analysis of the aforementioned indicators in its \u201cCore Web Vitals\u201d report to find improvement points<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Follow<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">SEO best practices<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, continuously optimize your key pages, and providing high-quality content<\/span> <\/li><li> Don\u2019t forget to <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">optimize for mobile<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, improve page loading speed, image alt text, and your website\u2019s call to action<\/span> <\/li><li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Conduct an audit of your website <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">to identify improvements, prioritize them, and start fixing them!<\/span> <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions about new algorithm updates or would like to get our help in preparing your website strategy, conducting an SEO audit and ensuring your website is ready for the algorithm roll out then do reach out to us and we will be happy to assist you with our <a href=\"https:\/\/www.ga.agency\/en\/seo-consulting\"><span style=\"text-decoration: underline;\"><strong>SEO Consulting services<\/strong><\/span><\/a>!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/en\/blog\/page-experience-google-algorithm-update-may-2021\/#What_Will_Stay_The_Same\" >What Will Stay The Same?&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ga.agency\/en\/blog\/page-experience-google-algorithm-update-may-2021\/#What_Does_the_Google_Algorithm_Update_Entail\" >What Does the Google Algorithm Update Entail?&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ga.agency\/en\/blog\/page-experience-google-algorithm-update-may-2021\/#Why_Does_Google_Update_Its_Algorithm\" >Why Does Google Update Its Algorithm?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ga.agency\/en\/blog\/page-experience-google-algorithm-update-may-2021\/#How_Will_The_New_Google_Algorithm_Update_Impact_Your_Business_and_What_Actions_Can_You_Take\" >How Will The New Google Algorithm Update Impact Your Business and What Actions Can You Take?<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":69251,"menu_order":0,"template":"","categories":[252],"tags":[],"class_list":["post-11899","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips to be Ready for Google\u2019s May 2021 Algorithm Update<\/title>\n<meta name=\"description\" content=\"What does the Algorithm entails? 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