{"id":11904,"date":"2021-05-05T07:27:00","date_gmt":"2021-05-05T06:27:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-top-6-seo-2021-trends\/"},"modified":"2026-05-26T18:46:57","modified_gmt":"2026-05-26T16:46:57","slug":"top-6-seo-2021-trends","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/top-6-seo-2021-trends\/","title":{"rendered":"Top 6 SEO Trends to Leverage in 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>E-commerce sales grew by 30% <\/strong>last year and are expected to continue growing in 2021. Increasing shifts in consumer behavior and demand, combined with technological advancements, make it as important as ever to <strong>stay on top of the latest digital trends<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You wouldn&#8217;t want to wake up tomorrow finding out 20% of your organic traffic is lost due to not keeping up with the latest updates, would you? We don&#8217;t want that to happen to you either. Unfortunately, there have been cases of some websites, losing up to -41% traffic and visibility compared week over week before and after a new update was rolled out. Read on to find out more about the SEO trends you should pay attention to in 2021.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top 6 SEO Trends in 2021<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What are the most important SEO trends to pay attention to in 2021?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Voice_Search_Increased_Adoption_and_Capabilities\"><\/span><strong>1. Voice Search Increased Adoption and Capabilities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some Facts on Voice Search: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Over <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">200<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">million<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">smart<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">speakers<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> have been <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">sold<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">globally<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, with over 147 million sold in 2019 alone and are increasingly used with voice commands and queries.<\/span> <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">36.4% voice search results<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> were from landing pages using <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Schema<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> and <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">40.7%<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> where from <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Featured Snippets<\/strong> <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">65% Americans aged between 25-49<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> of 1,000 surveyed, used voice assistants at least once a day (PwC, 2019)<\/span> <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">52% use voice search whilst driving a vehicle <\/strong> <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/01\/voicesearch_GAAgency.png\" alt=\"\" class=\"wp-image-5603\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voice search is also becoming more advanced and is now offering functions of being one&#8217;s personal virtual assistant, being able to do as much as make restaurant and hairdresser reservations, add things to the grocery list, make calendar entries and so on. The increased use of <strong>voice<\/strong> <strong>search<\/strong> through <strong>Siri<\/strong>, <strong>Google<\/strong> <strong>Home<\/strong> and <strong>Amazon\u2019s<\/strong> <strong>Alexa<\/strong> make it important to not only consider short keywords but also longer and natural-sounding sentences that people use day-to-day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Rising_Popularity_of_Visual_Search\"><\/span><strong>2. Rising Popularity of Visual Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some facts about visual search<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Over <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">90% of the information<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> that reaches our brains is <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">visual <\/strong><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"http:\/\/news.mit.edu\/2014\/in-the-blink-of-an-eye-0116\">MIT<\/a> <\/li>\n\n\n\n<li> Over <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">59% of people think visual information is more important <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">than textual. <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.businesswire.com\/news\/home\/20190204005613\/en\/Visual-Search-Wins-Text-Consumers%E2%80%99-Trusted-Information\">The Intent Lab<\/a> <\/li>\n\n\n\n<li> For some product categories, including fashion items and furniture, the <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">importance of visual information reaches 85%<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">. <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.businesswire.com\/news\/home\/20190204005613\/en\/Visual-Search-Wins-Text-Consumers%E2%80%99-Trusted-Information\">The Intent Lab<\/a> <\/li>\n\n\n\n<li> The visual search market is expected to be <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">valued at $14,727m by 2023 <\/strong><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.openpr.com\/news\/1598338\/Visual-Search-Market-Expanding-Growth-in-Gobally-2025-Profiling-Leading-Players-like-Google-Clarifai-Veritone-Slyce-ViSenze-Ever-AI.html\">Report Consultant<\/a> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, the rising popularity of <strong>visual<\/strong> <strong>search<\/strong>, which has been <strong>used<\/strong> <strong>by<\/strong> over <strong>36% of Americans as of 2019<\/strong> (<a href=\"https:\/\/www.businesswire.com\/news\/home\/20190204005613\/en\/Visual-Search-Wins-Text-Consumers%E2%80%99-Trusted-Information\"><span style=\"text-decoration: underline;\">source<\/span><\/a>), makes it more necessary than ever to keep up to date with changing trends to avoid losing your competitive edge. If you want to find out more about Visual Search and how it might impact your business, then read our <a href=\"https:\/\/www.ga.agency\/en\/blog\/the-rising-presence-of-visual-search-what-marketers-need-to-know\"><span style=\"text-decoration: underline;\">Visual Search<\/span><\/a> blog article.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <strong>Google Lens<\/strong>, for example, one can scan objects around them, and find results to their visual search in a fast and easy way. As of now, over 1 billion objects are in the database, which keeps growing. In order to appear at the top of the search results, the <strong>authority of your page <\/strong>plays a significant role. Other facts that might impact the ranking include the website\u2019s <strong>mobile-friendliness<\/strong>, essential to ensure a good user experience, and the presence of <strong>backlinks<\/strong>. Renaming each photo and ensuring a clear <strong>alt text <\/strong>can also be a useful way of making your pictures <strong>more discoverable<\/strong>. Finally, you want to ensure you\u2019re providing your clients with <strong>high-quality pictures <\/strong>and a wide variety of images are present on your website, to increase the possibility of matching with users who are looking for your product. To learn more about this topic, read our blog post on <a href=\"https:\/\/www.ga.agency\/en\/blog\/google-lens-image-search\"><span style=\"text-decoration: underline;\">Google Lens image search<\/span><\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pinterest Lens<\/strong> has a database of over 2.5 billion and in its first year after launching its users made over 600 million visual searches every month.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/01\/VisualSearch_GAAgency-1024x562.png\" alt=\"\" class=\"wp-image-5605\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google_Algorithm_Evolution_and_the_Importance_of_Long_Content_to_Improve_Ranking\"><\/span><strong>3. Google Algorithm Evolution and the Importance of Long Content to Improve Ranking\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In one of our recent blog posts, we covered that <a href=\"https:\/\/www.ga.agency\/en\/blog\/google-smith-algorithm-update\"><span style=\"text-decoration: underline;\">the latest Google algorithm update, SMITH,<\/span><\/a> has outperformed its predecessor BERT that is currently in use by Google. SMITH fares better in its ability to understand long term context and text and thus is expected to likely be soon rolled out. To meet this update with success, we recommend both <strong>enriching existing and producing new, longer content<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO Long Content Strategy Statistics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Pages with content of over <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">3000 words get 3x more traffic and 3.5x more backlinks than pages with shorter content<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> (SEMRush).<\/span> <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">SMITH outperforms BERT 4x in its processing power,<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> increasing the maximum input text length from 512 to 2048<\/span> <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">2,450 words<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> is the average word count of <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">top<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">ranked<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">searches<\/strong> <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Long content can triple average time on site, thus decreasing bounce rate and improving page rank (Wordstream)<\/strong> <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">77.2% more backlinks are made to long-form content\u00a0<\/strong> <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">2,500 word articles experience 3x increased social sharing compared to 1,000 word articles (Buffer)<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As highlighted by these statistics, it is essential to produce long content, whilst keeping into consideration the importance of <strong>writing high-quality content<\/strong> to keep your readers engaged. To do so, it is key to make the <strong>content visually appealing and reader-friendly<\/strong>, by including visuals related to the content, headings, and subheadings. Linking to authoritative sources can also contribute to increasing your website\u2019s ranking. Make sure you don\u2019t forget to include an appropriate number of keywords you aim to rank for, and that answer your audience\u2019s search intent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency-1024x563.png\" alt=\"\" class=\"wp-image-105502\" srcset=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency-1024x563.png 1024w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency-300x165.png 300w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency-768x422.png 768w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency-991x545.png 991w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency-767x422.png 767w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency-618x340.png 618w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency-182x100.png 182w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency-880x484.png 880w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets\u00a6GAAgency.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Rising_Popularity_of_Featured_Snippets_and_Schema_Markups\"><\/span><strong>4. Rising Popularity of Featured Snippets and Schema Markups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Featured Snippets, short snippets of content that appear at the top of the page when conducting a Google Search, can also play a role in helping you <strong>gain a prominent position on Google<\/strong> and be featured on the <strong>first result page<\/strong>, thus outcompeting your competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some stats on Featured Snippets<\/strong> (<a href=\"https:\/\/www.searchenginejournal.com\/data-backed-ways-to-optimize-for-google-featured-snippets\/387928\/#close\"><span style=\"text-decoration: underline;\">source<\/span><\/a>):&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">On mobile, over 50% of the screen<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> is taken up by a featured snippet<\/span> <\/li>\n\n\n\n<li> 19% of SERPs have featured snippets. <\/li>\n\n\n\n<li> <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">99% of the time<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, featured snippets appear in the <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">first organic position <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">(<\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.searchenginejournal.com\/data-backed-ways-to-optimize-for-google-featured-snippets\/387928\/#close\">source<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">)<\/span> <\/li>\n\n\n\n<li>The <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">main industries<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> that make use of Featured Snippets are:<\/span>\n<ul class=\"wp-block-list\">\n<li> Travel\u00a0 <\/li>\n\n\n\n<li> Computers &amp; Electronics\u00a0 <\/li>\n\n\n\n<li> Art &amp; Entertainment <\/li>\n\n\n\n<li> Science  <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets-1024x516.png\" alt=\"\" class=\"wp-image-105508\" srcset=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets-1024x516.png 1024w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets-300x151.png 300w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets-768x387.png 768w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets-991x500.png 991w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets-767x387.png 767w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets-618x312.png 618w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets-198x100.png 198w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets-880x444.png 880w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippets.png 1166w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Featured Snippets usually provide information to the reader, in the<strong> form of bullet-points, tables or paragraphs<\/strong>. One can also add images, reviews, or other types of content to make their Snippets more engaging and stand out. To create the best Snippets to market your product and\/or service, you should <strong>focus on the main keywords <\/strong>your aim to rank for. According to SEMrush, most Featured Snippets are <strong>40-60 words long blocks of text<\/strong>, although the Snippets can be presented in different formats, depending on their function. As can be seen below, business in the fashion industry can use it to provide customers with an overview of their sizes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"698\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize.png\" alt=\"\" class=\"wp-image-105515\" srcset=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize.png 1166w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize-300x180.png 300w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize-1024x613.png 1024w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize-768x460.png 768w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize-991x593.png 991w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize-767x459.png 767w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize-618x370.png 618w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize-167x100.png 167w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Featuredsnippetssize-880x527.png 880w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The implementation of a<strong> Schema Markup <\/strong>in your CMS can also be a useful way to improve your website rankings and the way search engines read your page in SERPS. Schema consists of multiple tags that get added to your HTML, <strong>helping the search engines to understand the content<\/strong> of your search results, for example by providing information on events, businesses, and people, amongst others.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet-1024x267.png\" alt=\"\" class=\"wp-image-105521\" srcset=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet-1024x267.png 1024w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet-300x78.png 300w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet-768x201.png 768w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet-991x259.png 991w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet-767x200.png 767w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet-618x161.png 618w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet-383x100.png 383w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet-880x230.png 880w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/SchemaSnippet.png 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">(example of Schema Event Snippet)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;If you\u2019re interested in learning more about Featured Snippets, how they work, and how to optimize your website, make sure to read our <a href=\"https:\/\/www.ga.agency\/en\/blog\/featured-snippets-june-2020-google-algorithm-update\"><span style=\"text-decoration: underline;\">Featured Snippets<\/span><\/a> blog post.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Google_Shopping_SEO_Google_Merchant_Center\"><\/span><strong>5. Google Shopping SEO &amp; Google Merchant Center\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With Google opening its<strong> Shopping Search results to unpaid organic listings<\/strong>, you can now grow your organic sales and have your products appear on the first search results page. Through the implementation of SEO best practices and monitoring of Google Merchant Center, you will likely be able to see your products rank in the<strong> first page of search results <\/strong>and Google shopping feed! According to a research conducted by <a href=\"https:\/\/www.weebly.com\/inspiration\/online-store-product-photography\/\"><span style=\"text-decoration: underline;\">Weebly<\/span><\/a>, <strong>75% online shoppers are influenced by the product images<\/strong>, so make sure to provide them with high-quality pictures to boost your sales!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in learning more about <a href=\"https:\/\/www.ga.agency\/en\/blog\/google-shopping-is-now-free\"><span style=\"text-decoration: underline;\">Google Shopping SEO<\/span><\/a>, check out our blog post on the topic!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Increased_Use_of_Mobile_Phones_and_Mobile_SEO_%E2%80%93_Google_Page_Experience_Update\"><\/span><strong>6. Increased Use of Mobile Phones and Mobile SEO\u00a0 &#8211; Google Page Experience Update\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The final SEO trend is related to Mobile SEO. According to <a href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\">Statista<\/a>, <strong>52.2% of all website traffic worldwide comes from mobile phones<\/strong>. With people increasingly making use of their phones not only to communicate but also to surf the internet and make purchases, you have to ensure your website <strong>content is optimized for mobile SEO<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Google\u2019s May 2021 algorithm update, having a mobile-friendly website will be more important than ever to <strong>ensure good user experience<\/strong>. Read more about it in our latest blog article about <a href=\"https:\/\/docs.google.com\/document\/u\/0\/d\/1X7Pfy8C49xvtRSBnwEwIOeU5fegx_THyXjevDIeCdhU\/edit\"><span style=\"text-decoration: underline;\">Google\u2019s page experience algorithm update<\/span><\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To <strong>improve your website\u2019s mobile-friendliness<\/strong>, you can implement the following points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Ensure your website has a clear and simple design on mobile <\/li>\n\n\n\n<li> Pay attention to whether buttons are large enough <\/li>\n\n\n\n<li> Make sure actions can be taken in a simple and clear way <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As Google will no longer be ranking mobile and desktop content differently, implementing a mobile responsive site is of key importance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want GA Agency\u2019s help with keeping up to date with the latest SEO trends and implementing industry best practices, check out our <a href=\"https:\/\/www.ga.agency\/en\/seo-consulting\"><strong>SEO Consulting services<\/strong><\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/en\/blog\/top-6-seo-2021-trends\/#1_Voice_Search_Increased_Adoption_and_Capabilities\" >1. Voice Search Increased Adoption and Capabilities<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ga.agency\/en\/blog\/top-6-seo-2021-trends\/#2_Rising_Popularity_of_Visual_Search\" >2. Rising Popularity of Visual Search<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ga.agency\/en\/blog\/top-6-seo-2021-trends\/#3_Google_Algorithm_Evolution_and_the_Importance_of_Long_Content_to_Improve_Ranking\" >3. Google Algorithm Evolution and the Importance of Long Content to Improve Ranking\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ga.agency\/en\/blog\/top-6-seo-2021-trends\/#4_Rising_Popularity_of_Featured_Snippets_and_Schema_Markups\" >4. Rising Popularity of Featured Snippets and Schema Markups<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ga.agency\/en\/blog\/top-6-seo-2021-trends\/#5_Google_Shopping_SEO_Google_Merchant_Center\" >5. Google Shopping SEO &amp; Google Merchant Center\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ga.agency\/en\/blog\/top-6-seo-2021-trends\/#6_Increased_Use_of_Mobile_Phones_and_Mobile_SEO_%E2%80%93_Google_Page_Experience_Update\" >6. Increased Use of Mobile Phones and Mobile SEO\u00a0 &#8211; Google Page Experience Update\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":68501,"menu_order":0,"template":"","categories":[252,261],"tags":[],"class_list":["post-11904","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 6 SEO Trends to Leverage in 2021 | GA Agency<\/title>\n<meta name=\"description\" content=\"Explore the top 6 SEO trends for 2021. Stay ahead with insights and strategies to boost your search rankings and online visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/top-6-seo-2021-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 6 SEO Trends to Leverage in 2021 | GA Agency\" \/>\n<meta property=\"og:description\" content=\"Explore the top 6 SEO trends for 2021. 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