{"id":11905,"date":"2021-05-13T07:27:00","date_gmt":"2021-05-13T06:27:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-marketing-on-clubhouse-tips\/"},"modified":"2026-05-25T19:00:26","modified_gmt":"2026-05-25T17:00:26","slug":"marketing-on-clubhouse-tips","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/marketing-on-clubhouse-tips\/","title":{"rendered":"Marketing on Clubhouse: the Invite-only Social Media App"},"content":{"rendered":"\n

Developed in San Francisco by Stanford University alumni Paul Davison and Rohan Seth, Clubhouse is an audio-only social networking app, released on iOS globally in March 2020, and on Android for US residents on 9th May 2021. The Android will in due course be rolled out to other English-speaking countries and the rest of the world. The invite-only policy for app users will still be applicable since they are \u201cmanaging growth\u201d. It has been arguably a successful marketing strategy which, along with celebrities like Elon Musk and Mark Zuckerberg taking to the network, led to downloads more than doubling<\/span><\/a> from 3.5 million to 8.1 million downloads within two weeks back in February. In April 2021, the company announced a Series C round of financing, with the company now reportedly valued at $4 billion<\/span><\/a>.<\/p>\n\n\n\n

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<\/span>How Does Clubhouse Work?<\/span><\/h2>\n\n\n\n

Once members of Clubhouse, users are asked which subject areas interest them the most and given suggestions of people to follow so that recommendations can be tailored to their tastes, from fashion to finance, technology to travel. Intended to feel like a virtual conference centre, the app\u2019s main feed is called a \u201challway\u201d, with hundreds of \u201crooms\u201d to choose from. If one catches your eye, click \u201cjoin\u201d and listen in to a live conversation \u2013 it\u2019s as simple as that. Since rooms can host up to 5000 people, users are muted automatically when they join but if you want to put in your two cents, use the request to speak function. A moderator can approve your request and let you join in the discussion.<\/p>\n\n\n\n

If the homepage suggestions aren\u2019t catching users\u2019 attention, the Explore function recommends people to follow, clubs to join, or rooms to drop-in on. There is a search bar which allows users to find specific people or topics of interest. Just like most social media applications, users can follow each other, and notifications let them know when people are hosting rooms so they can be added to users\u2019 calendars.<\/p>\n\n\n\n

<\/span>Marketing on Clubhouse<\/span><\/h2>\n\n\n\n

Since the Covid-19 pandemic, online events have become the norm. Brands that weren\u2019t connecting with customers digitally have had to adapt, fast. With many people stuck in front of screens all day, Clubhouse brings with it something new: a focus on the audio rather than visual. The fact that it is live and can let followers really get involved and say their piece, makes it a platform not to be missed. In terms of audience, you can\u2019t get more targeted \u2013 rooms are full of influenceable users interested in specific topics, from digital marketing in the real estate sector to tackling misogyny in the film industry. <\/p>\n\n\n\n

<\/span>Top Tips for Brands<\/span><\/h2>\n\n\n\n

#1 Optimize Your Profile<\/strong><\/p>\n\n\n\n

Since Clubhouse is audio-centric, your bio and profile picture are the only visual touchpoints users will have with your brand.<\/p>\n\n\n\n