{"id":11907,"date":"2021-05-19T07:27:00","date_gmt":"2021-05-19T06:27:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-instagram-expands-igtv-ads-to-the-uk-and-australia\/"},"modified":"2026-05-26T15:11:35","modified_gmt":"2026-05-26T13:11:35","slug":"instagram-expands-igtv-ads-to-the-uk-and-australia","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/instagram-expands-igtv-ads-to-the-uk-and-australia\/","title":{"rendered":"Instagram Expands IGTV Ads to Australia and The UK"},"content":{"rendered":"\n

After introducing IGTV ads in May last year, Instagram\u2019s first creator monetisation feature<\/strong>, the video- and photo-sharing social network announces the introduction of IGTV ads to Australia and the UK<\/strong>, and looks to keep expanding globally during the year. \u201cLast year we started testing ads in IGTV with a revenue share model for some US-based creators, and have slowly expanded the test as we\u2019ve improved the experience,\u201d Instagram announced in an official post. IGTV ads allow to engage audiences by offering immersive ads<\/strong>, at the same time providing Instagram creators with a revenue source and a platform to showcase brands<\/strong>. <\/p>\n\n\n\n

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(source<\/span><\/a>)<\/p>\n\n\n\n

<\/span>What is IGTV?<\/strong><\/span><\/h2>\n\n\n\n

Instagram TV, known as IGTV, is an IG feature for sharing long-form video from 1 minute to 1 hour in length<\/strong> (similar to a YouTube channel). <\/p>\n\n\n\n

It allows creators, brands, and businesses to share even more with their audience. <\/p>\n\n\n\n

Since its release in 2018, IGTV has evolved into a powerful channel for video storytelling <\/strong>to keep up with competitors like YouTube.<\/p>\n\n\n\n

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(source<\/span><\/a>)<\/p>\n\n\n\n

<\/span>IGTV Ads<\/strong><\/span><\/h2>\n\n\n\n

In 2020, Instagram played into this need for video content for businesses by announcing IGTV ads, to pilot ads on its IGTV long-form video platform. <\/p>\n\n\n\n

Instagram started testing this new ad opportunity last year in the United States and announced a couple of weeks ago that  IGTV Ads is now expanding to Australia and the UK. Instagram content creators will be selected to test out IGTV Ads and, thus, will be able to monetise their work thanks to this new revenue model. <\/p>\n\n\n\n

IGTV ads\u2019 partner program for content creators is expected to work along the same lines as YouTube\u2019s Partner Program, where creators receive 55% of earnings<\/strong>. <\/p>\n\n\n\n

<\/span>Creative Asset Guidelines<\/strong><\/span><\/h2>\n\n\n\n

IGTV’s ads asset guidelines are as follows:<\/p>\n\n\n\n