{"id":11916,"date":"2021-06-16T21:18:00","date_gmt":"2021-06-16T20:18:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-yandex-vs-google-seo\/"},"modified":"2026-05-27T12:36:00","modified_gmt":"2026-05-27T10:36:00","slug":"yandex-vs-google-seo","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/","title":{"rendered":"Yandex vs Google SEO: How to Get Search Traffic in Russia"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Yandex\"><\/span><strong>What Is Yandex?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex (Rus. \u042f\u043d\u0434\u0435\u043a\u0441) is a Russian international IT company, headquartered in the Netherlands that owns a search engine of the same name, a web-portal and web-services in several countries. It takes the leading positions on the hi-tech market in <strong>Russia, Belarus <\/strong>and <strong>Kazakhstan.<\/strong> Yandex is also one of the <strong>fastest-growing corporations in Russia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Yandex <\/strong>search engine <strong>is the most popular search engine in Russia<\/strong>, taking <a href=\"https:\/\/www.statista.com\/statistics\/1094920\/leading-search-engines-by-visits-share-russia\/\"><strong>60%<\/strong><\/a> <strong>of<\/strong> the total search engine <strong>traffic<\/strong>. The second most popular is <strong>Google<\/strong> at <strong>37.9%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the first-string website in the CIS countries, Yandex offers its users various services based on the following platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Webmaster<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> is a <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">tool<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> for <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">site <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"><\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">admins<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> to maintain interaction between the site and the search engine.<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Metrica<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> provides <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">dashboards<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> for analyzing user flow and behaviour, as well as site traffic.<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">YooMoney<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> allows users to make electronic <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">payments<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">.<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Direct <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">is an <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">online<\/strong> <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"><\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">advertising<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> platform on a bidding basis.<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Wordstat <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">provides free <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">keyword<\/strong> <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"><\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">research<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> tools for landing page targeting. It also provides keywords by similar searches.<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Sprav <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">(Directory) is to offer <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">local<\/strong> <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"><\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">searches<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> for places.<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Mail<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> allows users to create free <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">mailboxes<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> and provides uniform authorization for all Yandex services.<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Market<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> is a service where <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">online<\/strong> <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"><\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">sellers<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> can display their products.<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Zen<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> is a <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">news<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> portal (one of the ways to increase your traffic using RSS).<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Disk <\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">allows users to <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">store<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> in the <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">cloud<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> and share data with other Yandex accounts.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex updates made it the most advanced system, so it gained popularity among users in CIS. The ranking algorithms of the Russian search engine are constantly improving since Yandex monitors core updates of competitors and, in particular, Google. Therefore, when planning a website optimization strategy in Russia, it is necessary to <strong>follow Yandex requirements<\/strong> to avoid penalties and achieve high rankings fast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_the_Yandex_Search_Engine_Work\"><\/span><strong>How Does the Yandex Search Engine Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex does not officially explain all the criteria for site ranking. The development of the efficient ranking system and providing the most relevant search results performed by the <strong>machine-learning algorithm MatrixNet. <\/strong>According to some sources, over <strong>800 factors<\/strong> analyzed when ranking to provide users with the most relevant pages for their searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Main ranking factors include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Internal<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> optimization<\/span><\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Content<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> quality and search relevance<\/span><\/li>\n\n\n\n<li> Referred <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">backlinks<\/strong> <\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Behaviour<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> factors and <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">social<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> signals<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even though the mission of both Google and Yandex is to provide users with the content that suits their needs best, they have different methods of evaluating sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website ranking factors allow the search engine to evaluate <strong>site performance<\/strong> and the value of published content for users. SEO optimization is carried out in conditions of strict penalty filters, the inadmissibility of cheating and manipulation. The <strong>main<\/strong> <strong>rule<\/strong> of ranking in Yandex invariably remains: <strong>\u201cWebsites are designed for people first\u201d<\/strong>. However, the site primarily is evaluated by machines. Therefore, when optimizing a resource, one should consider the satisfying user demands and the secrets of dealing with search bots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yandex_vs_Google_Top_7_Differences_in_SEO\"><\/span><strong>Yandex vs Google: Top 7 Differences in SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google as well, as Yandex is competing for users in different ways. These giants are focused on creating the best environment for users and their convenience. But despite their common goal, they still differ in how they rank sites. Sometimes the difference is minor: the same metric has almost the same effect on ranking. But in some respects, <strong>Google and Yandex <\/strong>differ significantly. That is why they can provide <strong>different SERP for the same search terms<\/strong>. To learn more about the <a href=\"https:\/\/www.ga.agency\/en\/blog\/page-experience-google-algorithm-update-may-2021\">latest Google algorithm updates<\/a>, read our blog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Meta_Tags\"><\/span>1. Meta Tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Meta Title &#8211; optimal is 30-70 characters. Also, note that only the first 12 words (on average) have a significant impact on rankings, and the order of their appearance also matters. <\/li>\n\n\n\n<li> Meta Description &#8211; optimal 155-160 characters. <\/li>\n\n\n\n<li> Meta Keywords are not taken into account when ranking. But the Google may incur penalties for spamming this meta tag, so it is best not to use it. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yandex differences:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Meta Title &#8211; 30-80 characters, and no more than 15 words. <\/li>\n\n\n\n<li> Meta Description is slightly longer &#8211; 160-180 characters. <\/li>\n\n\n\n<li> Meta Keywords &#8211; can affect ranking by determining the page relevance to search terms. Assign no more than 5-7 words that best match the content of the page. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Differences_in_SERP_Snippets\"><\/span>2. Differences in SERP Snippets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some differences between Google and Yandex SEO is evident even when comparing the <strong>SERP appearance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yandex:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> The title and description can be generated dynamically by algorithms based on the user search, so it is often possible to see text in a snippet from page content or other sources rather than from the meta title or meta description itself. While Yandex claims to provide the <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">most appropriate description<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">, sometimes it does not work well.<\/span> <\/li>\n\n\n\n<li> You can enrol visitors from SERP with your site fancy favicon. <\/li>\n\n\n\n<li> Yandex can mark some sites with \u2018the popular site\u2019 or \u2018the user choice\u2019 badges by its user behaviour analysis. It also makes your site trustworthy and attractive for potential visitors. <\/li>\n\n\n\n<li> The search engine can obtain&nbsp; <\/li>\n\n\n\n<li>The <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">micro-markup data<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> is not the only way to add a company address in the snippet. The search engine can obtain this on its own from the site <\/span><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Yandex.Directory<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> profile.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Titles and descriptions are static and are usually taken from metadata unless tags are missing. In this case, tags usually generated by Google according to the content of the page. It allows website owners to deliver <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">attractive descriptions on SERP<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> and increase the click-through rate (CTR).<\/span><\/li>\n\n\n\n<li> At the moment, favicons only displayed for mobile searches. The desktop version is under testing, and in some cases, website icons also visible. While it does not make much of a difference if you target Google or Yandex when promoting your site, the <strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">favicon is a must<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">.<\/span> <\/li>\n\n\n\n<li> More micro-markup schemes are supported. E.g., \u2018FAQPage\u2019 schema for FAQ and step-by-step guides. <\/li>\n\n\n\n<li><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\">Featured Snippets<\/strong><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> are short snippets of text that appear at the top of Google&#8217;s search results to answer a searcher&#8217;s query fast. If you\u2019re interested in learning more about Featured Snippets, make sure to read our <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.ga.agency\/en\/blog\/featured-snippets-june-2020-google-algorithm-update\">Featured Snippets<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> blog post.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Regional_SEO\"><\/span>3. Regional SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of <a href=\"https:\/\/www.ga.agency\/en\/local-seo\/\"><span style=\"text-decoration: underline;\">local SEO<\/span><\/a>, Yandex and Google are significantly different. For sites with a regional domain (.ru, .ua, .kz, etc.), Google automatically assigns a priority country. The user will not be able to change this parameter later. If the domain zone is neutral (e.g., .info, .com, .org ), you can configure regional binding in GSC. But also only at the country level. You can provide <strong>geo SEO<\/strong> by completing Google my Business profile or inserting <strong>geo-targeted keywords<\/strong> into the page content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When promoting the site on Google in several regions, the best strategy is to <strong>create sub-directories<\/strong> for each city. Note that these directories must contain <strong>unique content<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yandex <\/strong>can also define the site regionality by domain zone and content. But unlike Google, it determines the localization of the site at the city level. Moreover, Yandex allows changing the regional binding (if it was determined incorrectly). You can change it via &#8216;Webmaster&#8217; by selecting the city or country you want to rank. As an option, you can create a company profile in Yandex.Directory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want the site to <strong>rank high across multiple regions<\/strong>, the best solution is to create additional landing pages on subdomains. This strategy is most effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Content_Optimization\"><\/span>4. Content Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ga.agency\/copywriting\/\">Content production<\/a> and quality is becoming a more and more <strong>important factor for SEO<\/strong>. Both Yandex and Google agreed that the purpose of the text is a visitors reference only. Previously, for <strong>high rankings<\/strong>, it was enough just inserting a large number of keywords onto one page. Now, this does not work. You even risk being penalized for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IA algorithms can find relevant content to user searches, even if no 100% matches found.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can rank high in <strong>Yandex<\/strong> even with <strong>short<\/strong> <strong>articles<\/strong>. At the same time, <strong>Google prefers long reads<\/strong> but allows for a higher <strong>keyword density<\/strong>. However, maintain a <strong>safe frequency of 3-3.5% <\/strong>so as not to get minorized. That applies to both Google and Yandex.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, search engines have different attitudes towards updating content on a site. If Google assesses the regular changes positively, then Yandex takes this into account only indirectly as an improvement in behavioural metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Yandex team announced that commercial factors affect <strong>website rankings<\/strong>. It includes various metrics that simplify the interaction of visitors with the site: information about the company, delivery and payment methods, contact information, easy navigation, user-friendly design, a wide range of products. While Google hasn&#8217;t made any claims about this, it also takes some of them into account when ranking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Either way, content is by far the most valuable SEO tool. Both Google and Yandex will appreciate unique and well-written texts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Backlink_Profile\"><\/span>5. Backlink Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are some differences in <strong>off-page SEO<\/strong> as well.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For <strong>Google<\/strong>, backlinks are the most valuable ranking factors that prove a resource\u2019s authority and credibility. SEO is impossible without <strong>link building<\/strong> efforts. Google takes into account both the number of referred sites and their ranking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While <strong>Yandex<\/strong> attaches less importance to backlinks, they also matter. Its algorithms carefully check not only the quality but also the niche of the <strong>referring sites<\/strong>. Therefore, you need to be careful and consider these requirements when improving your backlink profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you want to optimize your site for both search engines, you should carefully choose the domains that refer to your site, working on both backlinks quantity and their value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Technical_SEO\"><\/span>6. Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google SEO differs from Yandex also in a technical aspect. But the difference is not as noticeable and significant as it might seem at first glance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Due to the volume of mobile traffic, <strong>Google<\/strong> changed its approach to ranking and launched <strong>Mobile-First Indexing<\/strong>. According to this algorithm, search robots analyze first the site content when viewed from a smartphone and prefer fully adapted resources. In addition, Google tracks this indicator very precisely. To learn more about this topic, read our post on <a href=\"https:\/\/www.ga.agency\/en\/page-experience-google-algorithm-update-may-2021\/\"><span style=\"text-decoration: underline;\">Google algorithm update<\/span><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yandex<\/strong> is not so strict with slow sites that receive most of the traffic volumes from <strong>desktop<\/strong> devices. But this does not mean that improving the site performance is not affect the site rankings as it changes the metrics of user behaviour on the site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Try to use every opportunity for technical improvement of the site and its <a href=\"https:\/\/ga.agency\/seo-consulting\/technical-seo\/\">technical SEO<\/a>. This approach will have a positive effect on the <strong>site&#8217;s rankings<\/strong> in both search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Penalties\"><\/span>7. Penalties<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yandex is much stricter in penalties <\/strong>than Google. But that doesn&#8217;t mean that everything you do for Google SEO can go unpunished. To avoid the unpleasant consequences of incorrect actions when <strong>optimizing your site<\/strong>, you need to follow all the news and official announcements about new algorithms and core updates and, if in doubt, seek advice from <a href=\"https:\/\/www.ga.agency\/en\/seo-consulting\/\"><span style=\"text-decoration: underline;\">professional SEO specialists<\/span><\/a> with proven results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_It_Mean_for_Your_Business\"><\/span>What Does It Mean for Your Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It would seem that Google and Yandex have the same goal &#8211; to provide the most convenient search tool for users. But these companies consider this goal achieved in different ways. As a result, the same <strong>metrics are ranked differently<\/strong> in every search engine.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if someone does not take these nuances into account, he has a great chance not only not to <strong>get high rankings<\/strong> but also to lose his current positions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are interested in expanding your reach on Yandex and in Russia, check out our <a href=\"https:\/\/www.ga.agency\/en\/seo-consulting\/\"><strong>SEO Consulting<\/strong><\/a> services page. Do not hesitate to <strong>contact<\/strong> <strong>us<\/strong> to learn more about how we could help you achieve your goals. Fill out a contact form to get in touch with our <strong>Russian<\/strong> <strong>native<\/strong> <strong>expert<\/strong> <strong>SEO<\/strong> team!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#What_Is_Yandex\" >What Is Yandex?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#How_Does_the_Yandex_Search_Engine_Work\" >How Does the Yandex Search Engine Work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#Yandex_vs_Google_Top_7_Differences_in_SEO\" >Yandex vs Google: Top 7 Differences in SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#1_Meta_Tags\" >1. Meta Tags<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#2_Differences_in_SERP_Snippets\" >2. Differences in SERP Snippets<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#3_Regional_SEO\" >3. Regional SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#4_Content_Optimization\" >4. Content Optimization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#5_Backlink_Profile\" >5. Backlink Profile<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#6_Technical_SEO\" >6. Technical SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#7_Penalties\" >7. Penalties<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/#What_Does_It_Mean_for_Your_Business\" >What Does It Mean for Your Business?<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":68777,"menu_order":0,"template":"","categories":[252,261],"tags":[],"class_list":["post-11916","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yandex vs Google SEO: How to Get Search Traffic in Russia | GA Agency<\/title>\n<meta name=\"description\" content=\"Compare Yandex and Google SEO strategies to understand key differences. Discover tips for optimizing your site for both search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/yandex-vs-google-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yandex vs Google SEO: How to Get Search Traffic in Russia | GA Agency\" \/>\n<meta property=\"og:description\" content=\"Compare Yandex and Google SEO strategies to understand key differences. 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