{"id":11942,"date":"2021-09-23T21:18:00","date_gmt":"2021-09-23T20:18:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/en-blog-twitter-ecommerce-buy-button\/"},"modified":"2026-05-26T14:53:38","modified_gmt":"2026-05-26T12:53:38","slug":"twitter-ecommerce-buy-button","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/twitter-ecommerce-buy-button\/","title":{"rendered":"Twitter Plans to Add E-commerce Capabilities and Buy Button"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a recent interview with the Financial Times, <strong>Twitter&#8217;s Chief Financial Officer<\/strong>, Ned Sagal, said that Twitter is planning on launching a <strong>\u201cbuy button\u201d<\/strong> to its adverts. That is planned in the near future, to allow users to make purchases without leaving the platform. The aim is also to allow business profiles to have buy buttons on them, as <strong>\u201ccommerce is an important part of our long-term strategy\u201d.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, Jack Dorsey, CEO of Twitter stated that the digital currency is \u201ca big part of\u201d Twitter&#8217;s future, suggesting that bitcoin could possibly be a means of facilitating online shopping and subscription payments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HOW COULD THIS TWITTER BUY BUTTON LOOK LIKE?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See below an example from Yasser Masood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>new eCommerce Twitter card <\/strong>contains <strong>product<\/strong> <strong>title<\/strong>, <strong>code<\/strong>, <strong>price<\/strong> and \u201c<strong>Shop<\/strong>\u201d button.&nbsp;The shoppable card is currently being tested in the <strong>EMEA: Europe, Middle East <\/strong>and<strong> Africa<\/strong> region and on <strong>Android<\/strong> devices only.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/01\/Vecchia-Card-1024x819.jpg\" alt=\"\" class=\"wp-image-5119\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Twitter is experimenting with various layouts and styles, thus, the above might not be the final look. However, judging from their several presentations on <a href=\"https:\/\/investor.twitterinc.com\/events-and-presentations\/twitter-analyst-day\/default.aspx\"><span style=\"text-decoration: underline;\"><strong>Analyst Day <\/strong><\/span><\/a>that mentioned <strong>eCommerce<\/strong> <strong>projects<\/strong>, it does give a clear indication of where the brand is headed towards. eCommerce might not be here yet but is definitely coming our way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be explained by the fact that its competitors, like <strong>Facebook, <\/strong><a href=\"https:\/\/www.ga.agency\/en\/blog\/instagrams-launches-ads-in-instagram-shop\"><span style=\"text-decoration: underline;\"><strong>Instagram<\/strong><\/span><\/a><strong>, <\/strong><a href=\"https:\/\/www.ga.agency\/en\/blog\/google-shopping-is-now-free\"><span style=\"text-decoration: underline;\"><strong>Google<\/strong><\/span><\/a> already have their eCommerce capabilities, and others, like <strong>Snapchat<\/strong> are rolling them out as we speak.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you looking to expand your e-commerce business online? Reach out to us for a <a href=\"https:\/\/www.ga.agency\/en\/media-buy-management\"><span style=\"text-decoration: underline;\"><strong>digital ads services consultation<\/strong><\/span><\/a> to learn more about how we could help your business flourish online!<\/p>\n","protected":false},"author":1,"featured_media":70493,"menu_order":0,"template":"","categories":[252,258],"tags":[],"class_list":["post-11942","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Plans to Add E-commerce Capabilities and Buy Button<\/title>\n<meta name=\"description\" content=\"Explore Twitter&#039;s new eCommerce buy button and its potential for boosting sales. Learn how to integrate this feature for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/twitter-ecommerce-buy-button\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Plans to Add E-commerce Capabilities and Buy Button\" \/>\n<meta property=\"og:description\" content=\"Explore Twitter&#039;s new eCommerce buy button and its potential for boosting sales. 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