<\/span>Why are they going away?<\/strong><\/span><\/h2>\n\n\n\nIn light of the rising concerns on data privacy and the phasing out of 3rd<\/sup> party cookies, the deprecation of Similar Audiences does not come as a surprise.<\/p>\n\n\n\nSimilar audiences heavily rely on third-party cookies to populate. As 3rd<\/sup> party cookies become obsolete, these audiences will now be removed and replaced by other more powerful solutions that comply with data protection.<\/p>\n\n\n\nSome of these have already been available for a long time, such as Smart Bidding and Optimised Targeting settings.<\/p>\n\n\n
\n![\"\"](\"https:\/\/ga.agency\/wp-content\/uploads\/2023\/03\/similar-audiences-retiring.png\")
<\/figure>\n<\/div>\n\n\n<\/span>Our recommendations<\/strong><\/span><\/h2>\n\n\n\n <\/strong>In light of the latest changes, it is important to take some practical steps when transitioning away from Similar Audiences:<\/p>\n\n\n\n\n- Define holistic strategies to expand your first party data that can be then utilised to supercharge your campaigns, such as encouraging customers to sign up for newsletters or follow your social channels<\/li>\n\n\n\n
- Use first-party lists as audience hints to optimise your campaign targeting<\/li>\n\n\n\n
- Continue using Customer Match lists alongside Smart Bidding, which will help drive improved performance<\/li>\n\n\n\n
- Analyse your customer\u2019s interests to better understand how they engage with the ads through the Audiences Insights Page<\/a><\/li>\n<\/ul>\n\n\n\n
Although Similar Audiences will still be available for the next couple of months, you should still plan and test your transition to other audience strategies, so the impact is less harmful.<\/p>\n\n\n\n
At GA Agency, our dedicated paid media<\/a> specialists can help you navigate these changes and ensure your campaigns are set up for success – contact us<\/a> today for a free consultation!
<\/p>\n\n\n<\/span><\/div>\n
Similar audiences heavily rely on third-party cookies to populate. As 3rd<\/sup> party cookies become obsolete, these audiences will now be removed and replaced by other more powerful solutions that comply with data protection.<\/p>\n\n\n\n Some of these have already been available for a long time, such as Smart Bidding and Optimised Targeting settings.<\/p>\n\n\n <\/strong>In light of the latest changes, it is important to take some practical steps when transitioning away from Similar Audiences:<\/p>\n\n\n\n Although Similar Audiences will still be available for the next couple of months, you should still plan and test your transition to other audience strategies, so the impact is less harmful.<\/p>\n\n\n\n At GA Agency, our dedicated paid media<\/a> specialists can help you navigate these changes and ensure your campaigns are set up for success – contact us<\/a> today for a free consultation!<\/figure>\n<\/div>\n\n\n<\/span>Our recommendations<\/strong><\/span><\/h2>\n\n\n\n
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