{"id":34366,"date":"2024-01-23T19:04:02","date_gmt":"2024-01-23T19:04:02","guid":{"rendered":"https:\/\/ga.agency\/?p=34366"},"modified":"2026-05-26T12:07:54","modified_gmt":"2026-05-26T10:07:54","slug":"ga-agency-at-search-marketing-connect","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/","title":{"rendered":"GA Agency at Search Marketing Connect : Our SEO Tech Lead Talks Alpitour Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Alpitour&#8217;s online presence delivers a clear message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When SEO and Content Marketing work hand in hand, the results are not just seen; they&#8217;re properly celebrated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the December <a href=\"https:\/\/www.searchmarketingconnect.it\/\">Search Marketing Connect Conference<\/a> in Bologna, our experienced SEO Tech Lead, Pamela Gacioppo, had the opportunity to showcase a standout case study focused on the successful synergy between SEO and Content Marketing on the Alpitour website, resulting in an impressive <strong>+150% increase in Top 3 keywords and +120% growth in traffic.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Established in 1947 and working with GA Agency for over 6 years, <a href=\"https:\/\/www.alpitour.it\/\">Alpitour<\/a> is a leading player in Italian tourism, operating from 7 offices in Italy and subsidiaries across 16 countries. With a turnover of 1,6 MLD \u20ac (2022), the brand ensures millions of travellers create their own unique stories each year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious about what happens when ambition meets resourcefulness?<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Inside_Look_at_Search_Marketing_Connect\"><\/span><strong>An Inside Look at Search Marketing Connect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search Marketing Connect is considered to be the go-to event for Italian digital marketing professionals, covering SEO, PPC, Web Analytics, AI, Martech and other cutting-edge industry trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 17th edition of SMConnect took place at the Bologna Congress Center on December 6-7 2023 with an impressive attendance of over 4 500 participants and 500 speakers. Among them was Pamela who didn&#8217;t miss the opportunity to engage the audience from the stage with insights into Alpitour&#8217;s digital journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reflecting on her experience, Pam shared \u2018The experience was nothing short of amazing, from the moment I stepped on the stage to the incredible audience who packed the room! Their enthusiasm, thoughtful questions and positive feedback made these two days truly memorable.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what lessons can you draw from Alpitour&#8217;s case study to ensure a sustained and impactful digital transformation for your brand?<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_the_Foundation\"><\/span><strong>Setting the Foundation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The presented case study focused on achieving three primary objectives in the highly competitive Italian holiday market.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firstly, the goal was to improve rankings for strategic keywords related to the holiday sector, holiday packages and last-minute holiday deals<\/li>\n\n\n\n<li>Secondly, the strategy aimed to dominate the SERP for key destinations such as the Maldives, Red Sea and Canary Islands<\/li>\n\n\n\n<li>Lastly, the focus was on amplifying organic performance and improving conversion rates<\/li>\n<\/ul>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Compelling_Content_Boosted_by_Strategic_SEO\"><\/span><strong>Compelling Content Boosted by Strategic SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The success of the strategy can be traced back to several key factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First and foremost, maintaining <strong>open and well-structured communication with the client <\/strong>was essential. This involved full alignment with their needs and tailoring the strategy accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second, GA team demonstrated industry expertise, ensuring a profound understanding of the holiday sector. <strong>Meticulous attention to the brand&#8217;s tone of voice<\/strong> played a pivotal role in maintaining a consistent and engaging online presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The approach also incorporated many essential elements such as competitor analysis to detect winning strategies and customer USP, <strong>granular keyword research to target the right audience<\/strong> and the creation of high-quality, unique content to maximise the website\u2019s visibility, both for short and long-tail phrases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is more, <strong>strategic internal linking and IA optimisation<\/strong> were implemented to further refine the website&#8217;s structure, and <strong>efficient backlink management<\/strong> to boost its authority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These and many other comprehensive efforts resulted in significant improvements in rankings, a stronger and more defined presence in the market, as well as substantially increased conversion rates.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tailored_Strategies_in_Diverse_Digital_Landscapes\"><\/span><strong>Tailored Strategies in Diverse Digital Landscapes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reflecting on Alpitour&#8217;s case study reminds us that each brand confronts unique challenges and goals. <strong>Digital transformation isn&#8217;t a one-size-fits-all journey.<\/strong> The success achieved with Alpitour emphasises the significance of tailoring strategies to the specific needs and nuances of each brand. A personalised and strategic approach is essential for navigating the complexities of the digital landscape and seeing some seriously game-changing results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A big thanks to Pamela for being a part of the vibrant discussions and making events like Search Marketing Connect so meaningful!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/#An_Inside_Look_at_Search_Marketing_Connect\" >An Inside Look at Search Marketing Connect<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/#Setting_the_Foundation\" >Setting the Foundation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/#Compelling_Content_Boosted_by_Strategic_SEO\" >Compelling Content Boosted by Strategic SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/#Tailored_Strategies_in_Diverse_Digital_Landscapes\" >Tailored Strategies in Diverse Digital Landscapes<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":89095,"menu_order":0,"template":"","categories":[252],"tags":[],"class_list":["post-34366","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA Agency at Search Marketing Connect | GA Agency<\/title>\n<meta name=\"description\" content=\"At the Search Marketing Connect Conference our SEO Tech Lead had the opportunity to showcase a standout Alpitour case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA Agency at Search Marketing Connect | GA Agency\" \/>\n<meta property=\"og:description\" content=\"At the Search Marketing Connect Conference our SEO Tech Lead had the opportunity to showcase a standout Alpitour case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/\" \/>\n<meta property=\"og:site_name\" content=\"GA Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T10:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ga.agency\/wp-content\/uploads\/2024\/01\/Blog-Banner-Search-Marketing-Connect-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/ga-agency-at-search-marketing-connect\\\/\",\"url\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/ga-agency-at-search-marketing-connect\\\/\",\"name\":\"GA Agency at Search Marketing Connect | GA Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/ga-agency-at-search-marketing-connect\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/ga-agency-at-search-marketing-connect\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Blog-Banner-Search-Marketing-Connect-scaled.png\",\"datePublished\":\"2024-01-23T19:04:02+00:00\",\"dateModified\":\"2026-05-26T10:07:54+00:00\",\"description\":\"At the Search Marketing Connect Conference our SEO Tech Lead had the opportunity to showcase a standout Alpitour case study.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/ga-agency-at-search-marketing-connect\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/ga-agency-at-search-marketing-connect\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/ga-agency-at-search-marketing-connect\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Blog-Banner-Search-Marketing-Connect-scaled.png\",\"contentUrl\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Blog-Banner-Search-Marketing-Connect-scaled.png\",\"width\":2560,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/ga-agency-at-search-marketing-connect\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ga.agency\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/ga.agency\\\/en\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"GA Agency at Search Marketing Connect : Our SEO Tech Lead Talks Alpitour Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/ga.agency\\\/en\\\/\",\"name\":\"GA Agency\",\"description\":\"Global Omnichannel Digital Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ga.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ga.agency\\\/#organization\",\"name\":\"GA Agency\",\"url\":\"https:\\\/\\\/ga.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ga-agency-logo-blue.svg\",\"contentUrl\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/ga-agency-logo-blue.svg\",\"width\":204,\"height\":67,\"caption\":\"GA Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ga-agency\\\/\"],\"email\":\"hello@ga.agency\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"33 Broadwick Street, Soho\",\"addressLocality\":\"London\",\"postalCode\":\"W1F 0DQ\",\"addressCountry\":\"GB\"},\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"customer support\",\"email\":\"hello@ga.agency\"},\"description\":\"Global Omnichannel Digital Marketing Agency\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GA Agency at Search Marketing Connect | GA Agency","description":"At the Search Marketing Connect Conference our SEO Tech Lead had the opportunity to showcase a standout Alpitour case study.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/","og_locale":"en_US","og_type":"article","og_title":"GA Agency at Search Marketing Connect | GA Agency","og_description":"At the Search Marketing Connect Conference our SEO Tech Lead had the opportunity to showcase a standout Alpitour case study.","og_url":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/","og_site_name":"GA Agency","article_modified_time":"2026-05-26T10:07:54+00:00","og_image":[{"width":2560,"height":1280,"url":"https:\/\/ga.agency\/wp-content\/uploads\/2024\/01\/Blog-Banner-Search-Marketing-Connect-scaled.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/","url":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/","name":"GA Agency at Search Marketing Connect | GA Agency","isPartOf":{"@id":"https:\/\/ga.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/#primaryimage"},"image":{"@id":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/#primaryimage"},"thumbnailUrl":"https:\/\/ga.agency\/wp-content\/uploads\/2024\/01\/Blog-Banner-Search-Marketing-Connect-scaled.png","datePublished":"2024-01-23T19:04:02+00:00","dateModified":"2026-05-26T10:07:54+00:00","description":"At the Search Marketing Connect Conference our SEO Tech Lead had the opportunity to showcase a standout Alpitour case study.","breadcrumb":{"@id":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/#primaryimage","url":"https:\/\/ga.agency\/wp-content\/uploads\/2024\/01\/Blog-Banner-Search-Marketing-Connect-scaled.png","contentUrl":"https:\/\/ga.agency\/wp-content\/uploads\/2024\/01\/Blog-Banner-Search-Marketing-Connect-scaled.png","width":2560,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/ga.agency\/en\/blog\/ga-agency-at-search-marketing-connect\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ga.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/ga.agency\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"GA Agency at Search Marketing Connect : Our SEO Tech Lead Talks Alpitour Strategy"}]},{"@type":"WebSite","@id":"https:\/\/ga.agency\/en\/#website","url":"https:\/\/ga.agency\/en\/","name":"GA Agency","description":"Global Omnichannel Digital Marketing Agency","publisher":{"@id":"https:\/\/ga.agency\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ga.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ga.agency\/#organization","name":"GA Agency","url":"https:\/\/ga.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ga.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ga.agency\/wp-content\/uploads\/2026\/01\/ga-agency-logo-blue.svg","contentUrl":"https:\/\/ga.agency\/wp-content\/uploads\/2026\/01\/ga-agency-logo-blue.svg","width":204,"height":67,"caption":"GA Agency"},"image":{"@id":"https:\/\/ga.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/ga-agency\/"],"email":"hello@ga.agency","address":{"@type":"PostalAddress","streetAddress":"33 Broadwick Street, Soho","addressLocality":"London","postalCode":"W1F 0DQ","addressCountry":"GB"},"contactPoint":{"@type":"ContactPoint","contactType":"customer support","email":"hello@ga.agency"},"description":"Global Omnichannel Digital Marketing Agency"}]}},"_links":{"self":[{"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/blog\/34366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/media\/89095"}],"wp:attachment":[{"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/media?parent=34366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/categories?post=34366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ga.agency\/en\/wp-json\/wp\/v2\/tags?post=34366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}