{"id":50938,"date":"2024-06-26T19:24:10","date_gmt":"2024-06-26T18:24:10","guid":{"rendered":"https:\/\/ga.agency\/?p=50938"},"modified":"2026-05-26T13:16:39","modified_gmt":"2026-05-26T11:16:39","slug":"we-make-future-2024","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/we-make-future-2024\/","title":{"rendered":"We Make Future 2024: The Future Starts with Innovation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">GA Agency thrives on innovation and the willingness to embrace change, so we couldn\u2019t miss the opportunity to attend <a href=\"https:\/\/en.wemakefuture.it\/\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#002eff\" class=\"has-inline-color\">We Make Future<\/mark><\/a>, <strong>a well-known international fair and festival focused on Digital Innovation, AI, and Tech, held annually in Bologna, Italy.<\/strong> WMF is renowned for its unique format that combines Expos, Education, B2B meetings, Networking, Concerts, and much more.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event is <strong>driven by an educational mission, with a program co-created by over 1000 speakers spread across 90 educational stages<\/strong>, each designed as a vertical event focusing on topics such as AI, Social Media, Advertising, E-commerce, and beyond.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GAs_Takeaways\"><\/span>GA\u2019s Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This June, our Senior SEO Project Manager Sara Martinetti attended the event, coming back to the office full of interesting insights and useful takeaways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some key highlights:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UX vs. SEO: chi vincer\u00e0 sul ring dell&#8217;architettura dell&#8217;informazione di un e-commerce? (Chiara Peretti):<\/strong> focused on menu architecture and how to find the right balance between a user-centred vs keyword-centred approach.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO Data Driven (Ivano di Biasi):<\/strong> uncovering insights about Google\u2019s behaviour through the analysis of SEO data. The speaker shared ideas on how to look at keywords data with the aim of finding new angles and niches not yet targeted by the strongest and most authoritative competitors.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Engine (Sales) Optimisation: come aumentare le conversioni da Google (Alessia Pizzi): <\/strong>Alessia explained step-by-step process on how to optimise PDPs with new content and components to increase product conversions from search engines. Interestingly, the speaker also described how to track and report on improved organic performance to demonstrate the value brought by those optimisations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Outcomes of Google&#8217;s 3-Month Long 2024 Core &amp; Spam Updates (Lily Ray): <\/strong>directly from the US, Lily talked about Google\u2019s longest, and one of the most significant updates in its history starting in March 2024. The speaker walked us through the initial plans vs actual implementations (including SGE tests), who won and lost, and how to effectively respond to these changes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>International SEO for E-commerce: Dos and Don&#8217;ts (Pamela Gacioppo):<\/strong> best practices to adopt when optimising multilingual and\/or multinational websites. Pamela guided the audience through all the steps from evaluation of the best strategy to implementation and optimisation.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2024\/06\/We-Make-Future-2024-Conference-1024x624.png\" alt=\"We Make Future 2024 Conference Hall\" class=\"wp-image-50952\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leading_with_Innovation\"><\/span>Leading with Innovation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We Make Future is constructed as<strong> a place where different cultures and point of views meet.<\/strong> Speakers and representatives of more than 89 countries are invited to take part in the conversation and discuss digital innovation and latest industry trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Innovation spans across various domains, including <strong>robotics, engineering, content creation, and digital industries<\/strong> \u2014 everything that looks towards the future to address present challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The expo area at WMF also allowed attendees to<strong> interact with research institutes and innovative SMEs, witness demos of cutting-edge technological projects from VR experiences to drone simulations<\/strong>, engage with web agencies, and view live streams from prominent creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>\u201cWMF Festival was a great opportunity to update and refresh my knowledge, engage in further training, expand my professional network and get to know the Italian SEO landscape.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>AI was a central theme in most talks, but what stood out to me were the practical examples presented across multiple SEO aspects, from UX to Keyword Research and Analysis. This experience reinforced the idea that, as SEO professionals, we must adapt quickly to these changes to stay competitive and find ways to leverage AI to our advantage,\u201d<\/em> comments Sara.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Looking_Ahead\"><\/span>Looking Ahead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WMF also presents an incredible platform for startups to gain international visibility and recognition, hosting several prestigious awards. The <strong>Startup Competition<\/strong> invites companies worldwide to pitch solutions for future challenges set by the jury, while the <strong>Global Impact Challenge<\/strong> highlights how innovative solutions can transform our world, driving us toward a more sustainable and equitable reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Sara concludes that<em> \u201cThe combination of insightful content and networking made this conference an invaluable experience for me. It provided a wealth of training insights, numerous concrete examples, and many useful tips for those of us who deal with the ever-evolving field of SEO on a daily basis.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>We Make Future is more than just a tech event; it\u2019s a catalyst for a better, more innovative future. We are already looking forward to next year\u2019s edition, eager to see what new wonders it will uncover. See you there!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/en\/blog\/we-make-future-2024\/#GAs_Takeaways\" >GA\u2019s Takeaways<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ga.agency\/en\/blog\/we-make-future-2024\/#Leading_with_Innovation\" >Leading with Innovation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ga.agency\/en\/blog\/we-make-future-2024\/#Looking_Ahead\" >Looking Ahead<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":98211,"menu_order":0,"template":"","categories":[252],"tags":[],"class_list":["post-50938","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We Make Future 2024 | GA Agency<\/title>\n<meta name=\"description\" content=\"GA Agency thrives on innovation and the willingness to embrace change, so we couldn\u2019t miss the opportunity to attend We Make Future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/we-make-future-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Make Future 2024 | GA Agency\" \/>\n<meta property=\"og:description\" content=\"GA Agency thrives on innovation and the willingness to embrace change, so we couldn\u2019t miss the opportunity to attend We Make Future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ga.agency\/en\/blog\/we-make-future-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"GA Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T11:16:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ga.agency\/wp-content\/uploads\/2024\/06\/We-Make-Future-Conference-Banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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