{"id":60998,"date":"2025-05-07T17:56:41","date_gmt":"2025-05-07T16:56:41","guid":{"rendered":"https:\/\/ga.agency\/?p=60998"},"modified":"2026-05-26T13:16:38","modified_gmt":"2026-05-26T11:16:38","slug":"insights-from-googles-su-misura-event-personalisation-and-local-business-growth","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/insights-from-googles-su-misura-event-personalisation-and-local-business-growth\/","title":{"rendered":"Insights from Google\u2019s \u2018Su Misura\u2019 Event: Personalisation and Local Business Growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In April, we had the pleasure of attending <strong>\u201cSu Misura\u201d, an exclusive event organised by Google Italy in the stunning setting of Chiostro del Bramante, one of Rome\u2019s most iconic venues<\/strong>. Yelena, SEO Manager and Project Lead for Frescobaldi, was there to represent GA Agency and gain firsthand insights into Google\u2019s evolving strategies for local business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event was designed to spotlight the importance of tailor-made digital communication strategies for Italian businesses, especially those operating at a local level. In a rapidly evolving digital landscape, <strong>personalisation has become key \u2014 and Google is helping brands make it happen.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A variety of Italian business leaders took the stage to share their journeys and results, <strong>including<\/strong> <strong>well-known names such as Frescobaldi, AS Roma, SIAE, Berto Salotti, and Libero.<\/strong> Each brand brought a unique perspective, offering real-life examples of how they\u2019re leveraging customised digital tools to strengthen their market presence and connect with customers more effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From enhancing local search visibility to creating more engaging, authentic brand experiences, the message was clear: <strong>being visible is no longer enough \u2014 being relevant and personal is what truly makes the difference.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yelena shared her reflections on the event:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIt was not only an inspiring moment of learning, but also a great opportunity to connect with professionals across industries, exchange insights, and explore how platforms like Google are shaping the future of digital marketing. I left the event full of ideas and even more committed to delivering data-driven, personalised strategies that help our clients stand out in today\u2019s competitive landscape.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":3,"featured_media":100384,"menu_order":0,"template":"","categories":[252],"tags":[],"class_list":["post-60998","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Su Misura: Local Strategy Insights | GA Agency<\/title>\n<meta name=\"description\" content=\"Key takeaways from Google Italy\u2019s Su Misura event on personalised digital strategies for local business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/insights-from-googles-su-misura-event-personalisation-and-local-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Su Misura: Local Strategy Insights | GA Agency\" \/>\n<meta property=\"og:description\" content=\"Key takeaways from Google Italy\u2019s Su Misura event on personalised digital strategies for local business growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ga.agency\/en\/blog\/insights-from-googles-su-misura-event-personalisation-and-local-business-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"GA Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T11:16:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ga.agency\/wp-content\/uploads\/2026\/05\/ga-agency-og-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta 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