{"id":6187,"date":"2022-03-23T10:30:28","date_gmt":"2022-03-23T10:30:28","guid":{"rendered":"https:\/\/ga.agency\/?p=6187"},"modified":"2026-05-27T11:54:13","modified_gmt":"2026-05-27T09:54:13","slug":"what-you-need-to-know-about-googles-performance-max-campaigns","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/what-you-need-to-know-about-googles-performance-max-campaigns\/","title":{"rendered":"What You Need to Know About Google\u2019s Performance Max Campaigns"},"content":{"rendered":"\n

One of the most important changes in PPC is Google\u2019s Performance Max campaigns which use automation to help marketers drive more conversions, gain more transparent insights <\/strong>and expand their customer reach.<\/strong><\/p>\n\n\n\n

<\/span>What are Performance Max Campaigns?<\/strong><\/span><\/h2>\n\n\n\n

Performance Max<\/a> is a new goal-based campaign type<\/strong> that allows performance advertisers to access all their Google Ads inventory from a single campaign. It has been designed to help you find more converting customers across all of Google\u2019s channels (e.g. Display, Search, YouTube, Maps), complementing your keyword-focused search campaigns through automated bidding and targeting. The automation capabilities<\/strong> have made it an exciting option for those wanting to enhance their search campaigns.<\/p>\n\n\n\n

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<\/span>How Do Performance Max Campaigns Work?<\/strong><\/span><\/h2>\n\n\n\n

Performance Max campaigns use your conversion goals, audience signals and advertising objectives to ensure your ads reach your targeted audiences at the right time. Automation is used to help improve results and grow your business across Google\u2019s channels. It helps you achieve your goals in four main ways<\/strong><\/a>:<\/p>\n\n\n\n

  1. Increase conversions and value <\/strong>– The use of automation optimises your budget and bids to help capture new conversion opportunities in real-time.

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  2. Find new customers <\/strong>\u2013 You\u2019ll be able to unlock new audience segments using Google\u2019s real-time understanding of behaviour, content and user intent. This allows the most relevant ads to show at the optimal times.

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  3. Gain richer insights<\/strong> \u2013 Performance Max campaigns have been added to the Insights page<\/a> which helps you understand how you can improve your campaigns and how automation is working. Additionally, you can see how your top-performing assets are being combined to build creatives using the Combinations report.

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  4. Work together with automation<\/strong> \u2013 You can share expertise about what audiences are most likely to convert and provide high-quality creative assets to aid automation.<\/li><\/ol>\n\n\n\n

    <\/span>Best Practices for Performance Max Conversion<\/strong><\/span><\/h2>\n\n\n\n

    In order to get the best out of your campaigns, these are the best practices<\/a> for Performance Max conversion:<\/p>\n\n\n\n