{"id":6781,"date":"2022-05-10T13:53:38","date_gmt":"2022-05-10T12:53:38","guid":{"rendered":"https:\/\/ga.agency\/?p=6781"},"modified":"2026-05-27T11:13:14","modified_gmt":"2026-05-27T09:13:14","slug":"google-writes-knowledge-panels","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/google-writes-knowledge-panels\/","title":{"rendered":"Google Now Writes Its Own Knowledge Panels: What Affect Could This Have?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The content shown in <a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/9163198?hl=en-GB\">Knowledge Panels<\/a> on Google Search always came from third parties with a link to the source, mainly consisting of excerpts from Wikipedia, but sometimes other websites too. However, it\u2019s now occasionally showing that it has been written by Google, suggesting that Google may be using AI or machine learning to write these knowledge panels, or even human writers. There has been a lot of discussions and speculations about this as Google dislikes AI-generated content, so it\u2019s unknown how these are written.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/05\/london.png\" alt=\"\" class=\"wp-image-6783\"\/><figcaption>Source: Google<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, it seems that they have started with cities, so if you were to search one of your favourite cities such as \u2018London\u2019 for example, you will see <strong>Google written knowledge panels citing themselves as the source<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What Affect Could This Have?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s difficult to understand if this change could significantly affect the number of clicks on Wikipedia and other websites that serve as the basis for knowledge panels. We know that Google is increasing their focus on providing searchers with central information about their query in the SERPS, hence why we have quick answers, knowledge panels, and areas such as \u2018similar questions\u2019 and \u2018things to know\u2019. <strong>This could have an impact on websites as these elements encourage no-click searches<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s efforts to show information immediately in a <strong>bitesize format in the SERPs<\/strong> is beneficial for the searcher. It will be interesting to see how this develops in the future, and whether it will have a long-term impact on the traffic to Wikipedia and other information sources from Google. As with all changes, <strong>it\u2019s important to stay informed about the changes within SEO <\/strong>and understand the impact these changes could have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking to\u00a0improve your <strong>digital marketing strategies\u00a0<\/strong>and grow your business, our multilingual team of specialists at GA Agency offers\u00a0<a href=\"https:\/\/ga.agency\/all-services\">digital marketing services<\/a>\u00a0such as PPC, SEO consulting, copywriting, content marketing and Amazon marketing. So, if you\u2019re looking for a strategic partner who can assist and take your marketing strategy to the next level, feel free to\u00a0<a href=\"https:\/\/ga.agency\/contact-us\">contact us!<\/a> We always keep up-to-date with the latest Google changes, so we are able to act quickly based on this.<\/p>\n","protected":false},"author":3,"featured_media":73739,"menu_order":0,"template":"","categories":[252],"tags":[],"class_list":["post-6781","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Now Writes Its Own Knowledge Panels - GA Agency<\/title>\n<meta name=\"description\" content=\"Google has started writing its own Knowledge Panels instead of using third parties, we discuss what affect this could have.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/en\/blog\/google-writes-knowledge-panels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Now Writes Its Own Knowledge Panels - 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