{"id":7254,"date":"2022-05-30T10:35:43","date_gmt":"2022-05-30T09:35:43","guid":{"rendered":"https:\/\/ga.agency\/?p=7254"},"modified":"2026-05-26T15:29:47","modified_gmt":"2026-05-26T13:29:47","slug":"google-marketing-live-2022","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/google-marketing-live-2022\/","title":{"rendered":"Google Announces New Ads Tools at Google Marketing Live"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google announced <strong>new ad tools <\/strong>at its Google Marketing Live event on the 24<sup>th<\/sup> May 2022 including new Insights reports, updates to Max Performance campaigns, mobile-first formats for responsive display ads, improved analytics, and more. We\u2019ve recapped the <strong>key points<\/strong> that are important to take away from the event so you can <strong>improve your paid media campaigns <\/strong>with Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_video_options_added_to_Discover_feeds\"><\/span><strong>New video options added to Discover feeds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/websearch\/answer\/2819496?hl=en&amp;co=GENIE.Platform%3DAndroid\">Discover<\/a> is a feed curated by Google which delivers personalised content for the user, based on the type of content they enjoy. Google is adding new video options for Discover feeds to offer <strong>more engaging and compelling ad experiences<\/strong>, which can help to <strong>increase brand engagement<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/05\/ivpJJTf4atwiaXm5KakNBBp9F4agmzDleprb.gif\" alt=\"\" class=\"wp-image-7255\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_reports_for_its_Insights_page\"><\/span><strong>New reports for its Insights page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To improve targeting and contextual understanding, Google has announced <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10727844?hl=en-GB\">three new types of Insights:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Demand forecasts<\/li><li>Consumer interest themes<\/li><li>Audience insights<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They have also announced three new reports that they will be rolling out:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong><em>Attribution insights<\/em><\/strong><em>\u00a0show how your ads work together across Google surfaces, such as Search, Display and YouTube to drive conversions.<br><\/em><\/li><li><strong><em>Budget insights<\/em><\/strong><em>\u00a0find new opportunities for budget optimisation and show how your spend is pacing against your budget goals.<br><\/em><\/li><li><strong><em>Audience insights<\/em><\/strong><em> for first-party data\u00a0show how your customer segments, such as those created with\u00a0<u>Customer Match<\/u>, are driving campaign performance.\u00a0<\/em><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/05\/unnamed-1.png\" alt=\"\" class=\"wp-image-7259\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Updates_to_Performance_Max_campaigns\"><\/span><strong>Updates to Performance Max campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Last year <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817\">Performance Max<\/a> was launched to all advertisers to help <strong>achieve better results<\/strong>, during the Google Marketing Live event they announced several updates to improve this further and drive better results.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A\/B testing to show how Performance Max is driving incremental conversions.<\/li><li>Optimisation score and recommendations.<\/li><li>Ability to optimise for in-store sales, in addition to store visits and local actions. This will be released later this year with the option to use burst campaigns to help meet in-store goals during shorter seasonal events.<\/li><li>Gain a deeper understanding of what\u2019s driving performance with new insights and explanations (including audience &amp; auction insights, and attribution)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/05\/CdOMpmLiFncifNgmJogDygnEUNr76RdszZ5u-1024x555.png\" alt=\"\" class=\"wp-image-7257\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automatically_created_assets_for_responsive_search_ads\"><\/span><strong>Automatically created assets for responsive search ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In order to improve ad relevance, Google will be rolling out <a href=\"https:\/\/support.google.com\/google-ads\/answer\/11259373\">automatically created assets<\/a> for responsive search ads. If you use this tool, assets will be automatically created based on content from your existing ads and landing pages. This will allow you to generate more relevant ads, as it will display <strong>the best performing combination of automatically created assets<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/05\/kHOpnsI6aDCKdH3eLQi2lDtO5BRYECNca8BD-1024x553.png\" alt=\"\" class=\"wp-image-7261\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_optimisation_score\"><\/span><strong>Expansion of optimisation score<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google is expanding its optimisation score to cover <strong>every campaign type<\/strong> for advertisers which will allow advertisers to <strong>prioritise the most impactful changes<\/strong>, this will be available globally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_mobile-first_layouts\"><\/span><strong>New mobile-first layouts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The introduction of new, mobile-first layouts for responsive display ads will allow advertisers to showcase their brand on full-screen portrait ad inventory. Additionally, scrollable ads and videos based on your product feed are being introduced for a more <strong>engaging shopping experience<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/05\/Picture1-1-1024x537.jpg\" alt=\"\" class=\"wp-image-7265\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Additional_updates\"><\/span><strong>Additional updates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There were a lot of new announcements from the Google Marketing Live event, here are a couple of additional updates that Google will be rolling out this year:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google will begin the worldwide testing of its more privacy-focused ad targeting tools later this year.<\/li><li>Simply your tag management with the new Google tag, streamlining the process.<\/li><li>Conversion Lift Testing will be introduced to Display &amp; Video 360 campaigns, allowing you to understand the business impact of your ads.<\/li><li>Display &amp; Video 360 will help advertisers use connected TV campaigns to reach in-market, affinity, and demographic audiences across YouTube and other ad-supported connected TV ads.<\/li><li>Feeds in App campaigns will appear on YouTube to showcase more targeted content.<\/li><li>New <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724985\">local ad formats and bidding updates<\/a> will be introduced to deliver more foot traffic, allowing you to increase in-store sales with your online ads.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to check out the sessions from Google Marketing Live you can <a href=\"https:\/\/www.googlemarketinglive.com\/\">sign up<\/a> or <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12158560\">read more<\/a> about the product announcements from Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you would like professional assistance with your\u00a0<a href=\"https:\/\/ga.agency\/media-buy-management\">paid media campaigns<\/a>, <strong>our international and multilingual team <\/strong>at GA Agency can help. We offer a range of\u00a0<a href=\"https:\/\/ga.agency\/all-services\">services<\/a> and manage paid media campaigns for our clients on different platforms such as Google, Facebook, Instagram, YouTube and LinkedIn.\u00a0<a href=\"https:\/\/ga.agency\/contact-us\"><strong>Contact us<\/strong><\/a>\u00a0to see how we can work with you as a strategic partner.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/en\/blog\/google-marketing-live-2022\/#New_video_options_added_to_Discover_feeds\" >New video options added to Discover feeds<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ga.agency\/en\/blog\/google-marketing-live-2022\/#New_reports_for_its_Insights_page\" >New reports for its Insights page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ga.agency\/en\/blog\/google-marketing-live-2022\/#Updates_to_Performance_Max_campaigns\" >Updates to Performance Max campaigns<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ga.agency\/en\/blog\/google-marketing-live-2022\/#Automatically_created_assets_for_responsive_search_ads\" >Automatically created assets for responsive search ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ga.agency\/en\/blog\/google-marketing-live-2022\/#Expansion_of_optimisation_score\" >Expansion of optimisation score<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ga.agency\/en\/blog\/google-marketing-live-2022\/#New_mobile-first_layouts\" >New mobile-first layouts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ga.agency\/en\/blog\/google-marketing-live-2022\/#Additional_updates\" >Additional updates<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":7267,"menu_order":0,"template":"","categories":[254],"tags":[],"class_list":["post-7254","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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