{"id":7546,"date":"2022-06-27T10:47:37","date_gmt":"2022-06-27T09:47:37","guid":{"rendered":"https:\/\/ga.agency\/?p=7546"},"modified":"2026-05-25T18:59:28","modified_gmt":"2026-05-25T16:59:28","slug":"google-ads-manager-updates","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/google-ads-manager-updates\/","title":{"rendered":"Google Ads Manager Releases New Updates"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Ads Manager has released <strong>eight new updates<\/strong> that are important for advertisers to be aware of, as well as a couple of additional updates that are coming soon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_new_updates_Google_has_released_are\"><\/span><strong>The <\/strong><a href=\"https:\/\/support.google.com\/admanager\/answer\/179039?hl=en\"><strong>new updates<\/strong><\/a><strong> Google has released are:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Google Analytics 4 integration for web data is now in open beta.<\/li><li>Updates to the \u201cBid rejection reason\u201d in reporting and data transfer, with more granularity added for recently introduced pricing and floor features.<br><\/li><li>PPID Time-to-Live (TLL) is extended from 90 to 180 days.<br><\/li><li>Optimised pricing to reflect inventory\u2019s value.<br><\/li><li>Facebook has been rebranded as Meta, so publishers will now see \u201cMeta\u201d in all references to the ad network in Google Ad Manager.<br><\/li><li>Updated ad experiences video protections. The control is now a black called \u201cBlock non-instream video ads\u201d.<br><\/li><li>Troubleshoot transparency files for MCM publishers (ads.txt, sellers.json)<br><\/li><li>WebView EPI for Ads is now available for monetisation opportunities.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_has_also_announced_four_additional_updates_that_are_coming_soon\"><\/span><strong>Google has also announced four additional updates that are coming soon:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Update to Active View measurement.<br><\/li><li>Upcoming enforcement of app-ads.txt for CTV inventory.<br><\/li><li>Query migration for Ad Exchange Historical report type queries.<br><\/li><li>Header bidding in yield groups.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can <a href=\"https:\/\/support.google.com\/admanager\/answer\/179039?hl=en\">read more<\/a> about the updates from Google if you would like to learn about them more in detail. It\u2019s important to keep up to date with the latest changes from Google as their latest features as mentioned are beneficial in improving your ad campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you would like professional assistance with your&nbsp;<a href=\"https:\/\/ga.agency\/media-buy-management\">paid media campaigns<\/a>,&nbsp;<strong>our international and multilingual team&nbsp;<\/strong>at GA Agency can help. We offer a range of&nbsp;<a href=\"https:\/\/ga.agency\/all-services\">services<\/a>&nbsp;and manage paid media campaigns for our clients on different platforms such as Google, Facebook, Instagram, YouTube and LinkedIn.&nbsp;<a href=\"https:\/\/ga.agency\/contact-us\"><strong>Contact us<\/strong><\/a>&nbsp;to see how we can work with you as a <strong>strategic partner<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/en\/blog\/google-ads-manager-updates\/#The_new_updates_Google_has_released_are\" >The new updates Google has released are:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ga.agency\/en\/blog\/google-ads-manager-updates\/#Google_has_also_announced_four_additional_updates_that_are_coming_soon\" >Google has also announced four additional updates that are coming soon:<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":74681,"menu_order":0,"template":"","categories":[254],"tags":[],"class_list":["post-7546","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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