{"id":7725,"date":"2022-08-15T11:03:58","date_gmt":"2022-08-15T10:03:58","guid":{"rendered":"https:\/\/ga.agency\/?p=7725"},"modified":"2026-05-25T18:59:28","modified_gmt":"2026-05-25T16:59:28","slug":"black-friday-marketing-strategies","status":"publish","type":"blog","link":"https:\/\/ga.agency\/en\/blog\/black-friday-marketing-strategies\/","title":{"rendered":"Black Friday Marketing Strategies to Boost Your eCommerce Sales"},"content":{"rendered":"\n

Black Friday is one of the biggest shopping events of the year<\/strong> and occurs on the last Friday of November, followed by Cyber Monday. This year Black Friday will take place on the 25th<\/sup> of November 2022<\/strong>, however, now is the best time to start planning your Black Friday strategy to boost sales and increase revenue.<\/p>\n\n\n\n

<\/span>What is Black Friday?<\/strong><\/span><\/h2>\n\n\n\n

Black Friday is one of the biggest sales events of the year in which businesses launch promotional offers and significant discounts to attract customers. Although Black Friday used to be a one day only event, many businesses now launch Black Friday deals from the beginning of November to entice early shoppers. This way, they can advertise lots of different offers in the lead-up to the main event.<\/p>\n\n\n\n

<\/span>Black Friday Marketing Strategies<\/strong><\/span><\/h2>\n\n\n\n

As businesses of all sizes participate in this shopping event it\u2019s important to create the right marketing strategy as competition is fierce<\/strong>, and businesses are competing to attract customers with the best deals. Here are a couple of the best Black Friday marketing strategies you can implement to boost sales.<\/p>\n\n\n\n

<\/span>Optimise Your Website Performance<\/strong><\/span><\/h2>\n\n\n\n

Website performance is one of the most important factors for an eCommerce business, as customers expect online stores to load quickly to find the best deals. In previous years we have seen big brands such as H&M, Gymshark and eBay suffer huge website outages due to large traffic spikes<\/a>, causing their marketing strategies to fall through. However, Gymshark has learnt from this issue and now has a queuing system to enter the website during periods of high traffic such as sales, reducing the chances of downtime on their website.<\/p>\n\n\n

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Source: Gymshark<\/figcaption><\/figure>\n<\/div>\n\n\n

Therefore, it\u2019s important to ensure that your website is correctly optimised to lower the chances of this happening. The ideal loading time for websites is less than 4 seconds as it has a 12 \u2013 30% conversion rate<\/a>. Any longer users will start to abandon their purchases, with transactions decreasing by 1% per second.<\/p>\n\n\n\n

Along with page speed, it\u2019s vital to ensure your website has enough memory, storage, processing power, and bandwidth to deal with the number of visitors expected to your website.<\/p>\n\n\n\n

<\/span>Build an Email List<\/strong><\/span><\/h2>\n\n\n\n

This is one of the best times of the year to build your email list and generate interest. In order to encourage users to sign up to your email list, you will want to offer them an incentive such as \u201cSign up to be the first to find out about our amazing Black Friday deals, with offers up to 50% off\u201d or \u201cFree delivery on your first order\u201d.<\/p>\n\n\n

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Source: Clarks<\/figcaption><\/figure>\n<\/div>\n\n\n

Once you have built an email list you can send out emails in the lead-up to Black Friday teasing the deals that will be on offer, free shipping, and featuring flash deals. Ensure that your emails have an eye-catching subject line and connect with your customers.<\/p>\n\n\n\n

<\/span>Encourage Users to Purchase More<\/strong><\/span><\/h2>\n\n\n\n

The following marketing strategies can be used throughout the year to increase the average order value, but are most impactful during high sale periods such as Black Friday.<\/p>\n\n\n

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Source: ASOS<\/figcaption><\/figure>\n<\/div>\n\n\n