We are delighted to announce that Katie White has joined GA Agency as Paid Media Director and will be a key stakeholder in the business.<\/p>\n\n\n\n
Katie\u2019s background is in print publishing working on several lifestyle titles before moving into agency life. Over the past 6 years Katie worked at Croud, a large independent agency, helping to lead the paid media team on international clients across all verticals from e-commerce to B2B. They are one of the fastest growing digital agencies in the UK and cover 118 markets, so we are delighted to have Katie with her international expertise lead our paid media team. She loves the real-time impact on clients\u2019 performance that paid media can have, as well as the data-driven elements of the role.<\/p>\n\n\n\n
Having worked with a large number of clients with multiple KPIs across her career, her expertise also allows Katie to build great working relationships and deliver excellent service for our clients, whilst providing any support needed to our paid media team.<\/p>\n\n\n\n
Katie\u2019s role as Paid Media Director will have a key focus on international SEM, as she will be responsible for managing our clients in over 15 countries. We are always willing to invest in our team to provide our clients with the best and most knowledgeable service possible.<\/p>\n\n\n\n
We\u2019ve asked Katie a couple of questions so you can get to know her better and how she sees paid media evolving in the future, the biggest lesson learnt in her career, and why she joined GA Agency.<\/p>\n\n\n\n
\u201cWith the ever-increasing shift towards automation, there will be an increased focus on privacy and data, and audience-first products for PPC. It will be less focused on keywords, moving toward delivering a tailored message, to a relevant audience, at the right time.\u201d<\/p>\n\n\n\n
\u201cTo always listen to multiple points of view. There are so many interesting and contrasting opinions, and there are always multiple ways to solve any marketing problem! You should soak up everyone\u2019s experiences and listen to what everyone has to offer, from clients and colleagues to industry experts.\u201d<\/p>\n\n\n\n
\u201cI was drawn towards the cross-channel element and that they are a full-service digital marketing agency with a variety of existing and emerging channels, going towards more biddable routes. Being able to work with such a diverse team was also appealing, everyone so far has been extremely welcoming, and they are clearly passionate about driving the best results possible for their clients!\u201d<\/p>\n\n\n\n
\u201cI love working in agency life, there\u2019s a variety of people and clients, and you get to work with some of the thought leaders across multiple industries. It\u2019s ever-changing and always evolving. It\u2019s exciting!\u201d<\/p>\n\n\n\n
At GA Agency we are continuing to expand our team internationally<\/a> and are currently hiring for several new positions as the agency grows, you can find more about these on our careers<\/a> page.<\/p>\n