{"id":1238,"date":"2026-04-07T12:51:15","date_gmt":"2026-04-07T10:51:15","guid":{"rendered":"https:\/\/ga.agency\/?post_type=case-studies&p=1238"},"modified":"2026-06-17T00:06:59","modified_gmt":"2026-06-16T22:06:59","slug":"oniverse","status":"publish","type":"case-studies","link":"https:\/\/ga.agency\/en\/case-studies\/oniverse\/","title":{"rendered":"Oniverse"},"content":{"rendered":"
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<\/span>170%<\/b> increase in revenue & 43 Million<\/b> Users in one year<\/span><\/h2>

As their global partner for almost four years, we have been managing the SEO channel for all the brands of the group. In this case study we have focused on the four main international fashion brands: Calzedonia, Intimissimi, Tezenis, and Falconeri. We have been partnered with the Calzedonia Group since 2019, operating across 12 countries with a team of native SEO experts in each market. This approach has resulted in an increase of 170% in revenue for the Calzedonia Group within 12 months.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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\n <\/span>170<\/span>%<\/sup> <\/div>\n
increase in revenue<\/h6>\n <\/div>\n
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users in one year<\/h6>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n
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<\/span>The Challenge<\/b><\/span><\/h2> <\/div>\n <\/div>\n<\/div>\n\n\n
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\"Native<\/div>

Native Speakers to Write & Optimise Content<\/h4><\/div>

When we started working with the Calzedonia Group in 2019, all SEO content was produced in Italian and translated by an external agency for the other markets.<\/p>\n

Throughout 2020, we started seeing improvements in organic performance and keyword rankings year after year. However, one of the biggest challenges we faced was to improve the quality of the translated content. While we were seeing improvements, we knew that results could be improved further if our content was written and optimised by native speakers.<\/p>\n<\/div><\/div><\/div>

\"Localised<\/div>

Localised Approach<\/h4><\/div>

Thanks to the results we were achieving together,\u00a0Calzedonia Group made the decision to increase our involvement<\/strong>\u00a0within the company by renewing their contract in 2021. Here, we took the opportunity to propose a more localised approach, with native-speaker SEO specialists and copywriters for every country. As such, GA Agency expanded the team to include SEO experts across the world. We built an in-house team of 28 people between the SEO Director, Managers, Specialists and Copywriters.<\/p>\n

This new structure allowed us to have localised SEO content, keyword research and analysis tailored to each market\u2019s audience.<\/p>\n<\/div><\/div><\/div>

\"Management<\/div>

Management of SEO for Four Fashion Brands<\/h4><\/div>

We were assigned the\u00a0management of SEO for four fashion brands of the group<\/strong>\u00a0(Calzedonia, Tezenis, Intimissimi & Falconeri) across 12 countries in scope: Austria, Germany, France, Italy, Hungary, Poland, Portugal, Spain, Switzerland, Russia, UK, USA.<\/p>\n

Each\u00a0local specialist<\/strong>\u00a0oversaw the local websites, taking care of keyword research, content creation, metadata optimisation and implementing changes directly on the website. Additionally, they were responsible for analysing competitors, monitoring performance, monthly reports, technical SEO, making UX and CVR recommendations, and presenting performance reports and liaising on SEO strategies with local referents.<\/p>\n<\/div><\/div><\/div>

\"Successful<\/div>

Successful International Strategy<\/h4><\/div>

At GA Agency we are passionate about SEO and believe in the power of a successful international strategy. Our aim is not only to provide users with the correct localised translations, but also to gain a deeper understanding of the specific customers\u2019 needs and interests. Our\u00a0native speakers personalise a local approach specific to each brand and market<\/strong>\u00a0to provide an excellent service, impeccable quality of content, and exceptional long-term results.<\/p>\n

We have an excellent relationship with our client, Calzedonia Group, and with time we have earned complete autonomy in directly uploading content on their websites, optimising pages, communicating with developers and UX teams through JIRA, and many other activities.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n

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<\/span>Our Approach<\/b><\/span><\/h2>

In 2021, the overall goal was to aid the Calzedonia Group in increasing organic traffic to their four online stores in the countries in scope, increase brand awareness and boost conversions organically.<\/p>\n

The specific objectives of our SEO strategy were to:<\/p>\n