{"id":4120,"date":"2026-05-14T16:08:31","date_gmt":"2026-05-14T14:08:31","guid":{"rendered":"https:\/\/ga.agency\/case-studies\/calzedonia-2\/"},"modified":"2026-06-03T17:43:42","modified_gmt":"2026-06-03T15:43:42","slug":"molteni-and-c","status":"publish","type":"case-studies","link":"https:\/\/ga.agency\/en\/case-studies\/molteni-and-c\/","title":{"rendered":"Molteni & C"},"content":{"rendered":"
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<\/span>100%<\/b> Increase in Discovery Worldwide
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Molteni&C began its collaboration with GA in 2016 focusing mainly in\u00a0SEO consulting<\/a>. The agency supports the client with SEO services covering technical SEO, on-page SEO and overall digital marketing consulting.<\/p>\n

In 2019 we started a new project focusing on\u00a0improving visibility, traffic and branding of the 20 Molteni&C stores worldwide<\/strong> through local SEO<\/a> on Google My Business platform. GA Agency on worked on integration through setting up the local SEO and ultimately increasing traffic to store and online engagement.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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\n +<\/sup><\/span>78<\/span>%<\/sup> <\/div>\n
Total Search Impressions YoY<\/h6>\n <\/div>\n
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\n +<\/sup><\/span>110<\/span>%<\/sup> <\/div>\n
Increase in Discovery\/Unbranded Views<\/h6>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n
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<\/span>The Challenge<\/b><\/span><\/h2> <\/div>\n <\/div>\n<\/div>\n\n\n
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\"Local<\/div>

Local SEO<\/h4><\/div>

Setting up local SEO and optimising the Google Business platform.<\/p>\n<\/div><\/div><\/div>

\"Technical<\/div>

Technical SEO<\/h4><\/div>

Identify and fix technical issues with the website to increase traffic.<\/p>\n<\/div><\/div><\/div>

\"SEO<\/div>

SEO Consulting<\/h4><\/div>

Increase traffic through SEO consulting increasing phone calls, website visits, and discovery views.<\/p>\n<\/div><\/div><\/div>

\"Brand<\/div>

Brand Awareness<\/h4><\/div>

Improve brand awareness resulting in traffic to the store and online engagement.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n

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<\/span>Our Approach<\/b><\/span><\/h2>

GA team created 20 store locations on\u00a0Google My Business<\/b>, uploading all the information, in the following months we continued with\u00a0optimisation<\/b>\u00a0of the store information adding detailed information about each store.<\/p>\n