{"id":4141,"date":"2026-05-14T16:20:39","date_gmt":"2026-05-14T14:20:39","guid":{"rendered":"https:\/\/ga.agency\/case-studies\/calzedonia-2\/"},"modified":"2026-06-05T11:47:36","modified_gmt":"2026-06-05T09:47:36","slug":"a-cold-wall","status":"publish","type":"case-studies","link":"https:\/\/ga.agency\/en\/case-studies\/a-cold-wall\/","title":{"rendered":"A-COLD-WALL"},"content":{"rendered":"
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<\/span>95%<\/b> Sold Out After 24 Hours of Launch<\/b><\/span><\/h2>

GA Agency has been A-COLD-WALL* digital marketing partner since early 2020 working with them on different markets include the UK, United States, and France.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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\n <\/span>1.2<\/span>M<\/sup> <\/div>\n
Impressions<\/h6>\n <\/div>\n
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\n <\/span>95<\/span>%<\/sup> <\/div>\n
Sold Out Within 24 Hours<\/h6>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n
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<\/span>The Challenge<\/b><\/span><\/h2> <\/div>\n <\/div>\n<\/div>\n\n\n
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\"Increase<\/div>

Increase Brand Awareness<\/h4><\/div>

Promotion of their new collection through four key digital advertising channels: Facebook, Instagram, Google, and Twitter.<\/p>\n<\/div><\/div><\/div>

\"Drive<\/div>

Drive Website Traffic<\/h4><\/div>

Increase traffic to the website to encourage visitors to purchase the new collection.<\/p>\n<\/div><\/div><\/div>

\"Increase<\/div>

Increase Database Sign Ups<\/h4><\/div>

Encourage visitors and customers to sign up to their database.<\/p>\n<\/div><\/div><\/div>

\"Increase<\/div>

Increase Sales<\/h4><\/div>

Increase sales of their new collection through brand awareness and driving traffic to the website.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n

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<\/span>Our Approach<\/b><\/span><\/h2>

The campaign in the focus of this paid mediacase study is the promotion of\u00a0\u00a0A-COLD-WALL* x Converse Chuck Taylor<\/b> All Star Lugged new product line.<\/p>\n

Ahead of the launch of its limited\u2013edition<\/b> shoe line made in collaboration with the iconic brand Converse, ACW* reached out to GA Agency to help in the strategic promotion planning.<\/p>\n

In order to help A-COLD-WALL* In reaching its goals, our media buy team decided to focus on the promotion of the new collection through four key digital advertising channels: Facebook, Instagram, Google<\/b> and Twitter<\/b>.<\/p>\n

Given the exclusivity in supply and limited time availability to purchase, the media buy team at GA Agency elaborated a one-week plan for the campaign, divided into pre-launch, anticipation and launch phases.<\/p>\n

To make the campaign more effective, the targeting was divided into prospecting and remarketing of those who had previously visited ACW*\u2019s website or interacted with their business pages. Location targeting was set to the key cities in the U.K., United States and France<\/b>.<\/p>\n

The campaigns ran successfully on all platforms and helped drive traffic and conversions to the website, resulting in a record high one day sales<\/b> and a complete sell-out<\/b> within 3 days of the product drop.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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<\/span>Results<\/b><\/span><\/h2> <\/div>\n <\/div>\n<\/div>\n\n\n
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1.2<\/h5>
M<\/h6><\/div>

Impressions<\/p>

We achieved 1,227,447 impressions and 40,745 clicks<\/strong> generated from paid media campaigns.<\/p>\n<\/div><\/div><\/div>

95<\/h5>
%<\/h6><\/div>

Sold Out Within 24 Hours<\/p>

95% of the collection sold out within 24 hours of launch, with a complete sell out within 72 hours.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n

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\"Record<\/div>

Record High Sales<\/div><\/h3> <\/div>\n <\/div>\n
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The campaign achieved 93,000 pageviews generated from paid media campaigns and a +61.4 increase in conversion rate, resulting in record high sales.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n\n\n

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