{"id":4161,"date":"2026-05-14T16:45:31","date_gmt":"2026-05-14T14:45:31","guid":{"rendered":"https:\/\/ga.agency\/case-studies\/calzedonia-2\/"},"modified":"2026-06-03T14:47:19","modified_gmt":"2026-06-03T12:47:19","slug":"expedia","status":"publish","type":"case-studies","link":"https:\/\/ga.agency\/en\/case-studies\/expedia\/","title":{"rendered":"Expedia"},"content":{"rendered":"
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<\/span>Increase of +1.5 Million Sessions<\/b><\/span><\/h2>

GA Agency and Expedia have been working together for the last few years. As part of this\u00a0successful partnership<\/strong>, the client reached out to us seeking support on a\u00a0content marketing<\/strong>\u00a0<\/a>initiative. Expedia had a magazine\/blog section on their website whose aim was to provide\u00a0valuable content<\/strong>\u00a0to its readers in a form of media rich articles full of travel tips and inspirations.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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\n <\/span>1.5<\/span>M<\/sup> <\/div>\n
Session Growth<\/h6>\n <\/div>\n
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\n <\/span>80<\/span>K<\/sup> <\/div>\n
Increase in Keywords<\/h6>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n
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<\/span>The Challenge<\/b><\/span><\/h2> <\/div>\n <\/div>\n<\/div>\n\n\n
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\"Increase<\/div>

Increase Visitors<\/h4><\/div>

One of the client\u2019s goals was to increase the number of visitors to the magazine section.<\/p>\n<\/div><\/div><\/div>

\"Grow<\/div>

Grow Overall Awareness<\/h4><\/div>

We had the goal to grow the magazine\u2019s overall awareness which provides valuable content to its readers.<\/p>\n<\/div><\/div><\/div>

\"Improve<\/div>

Improve Rankings<\/h4><\/div>

Rank higher on some selected keywords on Google organic search results for their top 3 markets: Italy, Spain and France.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n

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<\/span>Our Approach<\/b><\/span><\/h2>

In order to help Expedia to reach its goals, GA Agency\u2019s Head of Performance decided that the Agency should focus its efforts on a set of effective and measurable activities across the space of content marketing<\/strong>.<\/p>\n

Collaborating with a key member of the relevant department, they started by performing an extensive keyword research<\/strong> while brainstorming several ideas for publications. Once that was done, GA team managed the writer and publisher section<\/strong>, along with content production<\/strong> and setting a tight publishing timeline.<\/p>\n

We utilised our extensive network of highly vetted 2000+ publishers<\/strong>, and, in the end, selected more than 450 travel industry related influential quality publishers<\/strong> to share our 450+ publications<\/strong>.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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<\/span>Results<\/b><\/span><\/h2> <\/div>\n <\/div>\n<\/div>\n\n\n
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1.5<\/h5>
M<\/h6><\/div>

Sessions Growth<\/p>

One of the key criteria while setting the strategy for this campaign was to focus only on highly measurable activities, so that the client could easily get a sense of how effective the content marketing campaign was.<\/p>\n

We achieved a growth of<\/strong>\u00a01,500,000<\/strong>\u00a0sessions<\/strong>\u00a0with an\u00a0average transaction increase of more than<\/strong>\u00a010x<\/strong>,<\/p>\n<\/div><\/div><\/div>

80<\/h5>
K<\/h6><\/div>

Increase in Keywords<\/p>

Our KPIs show that this campaign was effectively extremely successful, as in just\u00a06<\/strong>\u00a0months\u00a0<\/strong>it produced an increase<\/strong>\u00a0of more than<\/strong>\u00a080,000<\/strong>\u00a0keywords<\/strong> that the magazine ranked for on Google.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n

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\"5x<\/div>

5x Increase in Pages Driving Traffic<\/div><\/h3> <\/div>\n <\/div>\n
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