{"id":67263,"date":"2026-05-18T22:12:33","date_gmt":"2026-05-18T20:12:33","guid":{"rendered":"https:\/\/ga.agency\/case-studies\/oniverse-2\/"},"modified":"2026-06-10T14:57:10","modified_gmt":"2026-06-10T12:57:10","slug":"pro-chile","status":"publish","type":"case-studies","link":"https:\/\/ga.agency\/en\/case-studies\/pro-chile\/","title":{"rendered":"Pro Chile"},"content":{"rendered":"
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<\/span>Achieving +982,399<\/b> Total Audience Reach<\/span><\/h2>

Exports of Chilean fruits and vegetables to the United Kingdom amounts to over\u00a0$200 million annually<\/strong>. With the current pandemic, the demand for purchasing groceries online has grown significantly, presenting a valuable opportunity to increase recognition of and benefits of consuming Chilean origin produce.<\/p>\n

GA Agency and ProChile started collaborating in November 2020 on a one-month long Instagram Influencer Marketing campaign, with the goal of\u00a0raising awareness<\/strong>\u00a0in the United Kingdom about the high-quality of Chilean fruits, vegetables, Pisco spirit and wines.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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\n +<\/sup><\/span>170<\/span>K<\/sup> <\/div>\n
Total Following<\/h6>\n <\/div>\n
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\n +<\/sup><\/span>982<\/span>K<\/sup> <\/div>\n
Total Audience Reach<\/h6>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n
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<\/span>The Challenge<\/b><\/span><\/h2> <\/div>\n <\/div>\n<\/div>\n\n\n
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\"Raise<\/div>

Raise Awareness<\/h4><\/div>

The main goal was to raise awareness<\/strong> in the United Kingdom about the high-quality of Chilean fruits, vegetables, Pisco spirit and wines.<\/p>\n<\/div><\/div><\/div>

\"Influencer<\/div>

Influencer Marketing<\/h4><\/div>

One-month Instagram Influencer Marketing campaign.<\/p>\n<\/div><\/div><\/div>

\"Increase<\/div>

Increase Recognition<\/h4><\/div>

The client\u2019s main goal was to increase recognition and benefits of consuming Chilean origin produce<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n

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<\/span>Our Approach<\/b><\/span><\/h2>

In order to promote Chilean drinks and food in the United Kingdom<\/b>, GA Agency reached out to the top chefs, bartenders as well as food and drink influencers<\/b> in the country. The selected high-profile influencers were asked to create innovative recipes of meals and drinks<\/b> by using the fine Chilean origin ingredients provided, including avocados, blueberries, nuts, Chilean wine, and Pisco spirit.<\/p>\n

The influencers captured their progress and final results in the form of photos and videos and posted them on their Instagram feeds and stories to showcase to their wide-reaching audiences.<\/p>\n

They also educated their followers on:<\/p>\n