{"id":67289,"date":"2026-05-18T22:29:36","date_gmt":"2026-05-18T20:29:36","guid":{"rendered":"https:\/\/ga.agency\/case-studies\/oniverse-2\/"},"modified":"2026-06-03T17:45:32","modified_gmt":"2026-06-03T15:45:32","slug":"alpitour","status":"publish","type":"case-studies","link":"https:\/\/ga.agency\/en\/case-studies\/alpitour\/","title":{"rendered":"Alpitour"},"content":{"rendered":"
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<\/span>Dominating the SERPs<\/b> for Top Holiday Destinations<\/span><\/h2>

The client\u2019s goal was for GA Agency to help\u00a0increase the ranking for strategic keywords\u00a0<\/strong>related to holidays, package holidays and last minute holidays in the Italian market. More specifically, Alpitour\u2019s aim was to\u00a0dominate the Search Engine Results Pages (SERP) for its top destinations<\/strong>: Maldives, Red Sea and the Canary Islands, among others.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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\n <\/span>98<\/span>%<\/sup> <\/div>\n
SEO Growth to ‘Deals’ Pages<\/h6>\n <\/div>\n
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\n <\/span>238<\/span>%<\/sup> <\/div>\n
SEO Growth to ‘Last Minute’ Pages<\/h6>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n
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<\/span>The Challenge<\/b><\/span><\/h2> <\/div>\n <\/div>\n<\/div>\n\n\n
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\"Increase<\/div>

Increase Keyword Rankings<\/h4><\/div>

Increase the ranking for strategic keywords<\/strong> related to holidays, package holidays and last minute holidays in the Italian market.<\/p>\n<\/div><\/div><\/div>

\"Dominate<\/div>

Dominate SERPs<\/h4><\/div>

Alpitour\u2019s main goal was to dominate the Search Engine Results Pages (SERP) for its top destinations<\/strong>: Maldives, Red Sea and the Canary Islands, among others.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n

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<\/span>Our Approach<\/b><\/span><\/h2>

In order to help Alpitour to reach its goals, GA Agency\u2019s Head of Performance put together a task force: A team<\/b> of senior SEO<\/b> and Content Marketing specialists<\/b> to work on a set of activities across SEO<\/a>, Content Marketing<\/a> and Copywriting<\/a> services,<\/p>\n

It all started with performing a thorough keyword research<\/b>, followed by existing content optimisation<\/b>, new content creatio<\/b>n, building a new section of the website, improving crawling<\/b> and indexing<\/b> and many other activities.<\/p>\n

Considering the scope of this campaign, we worked closely with the client and its several departments: IT, marketing, business departments, as well as their team of internal developers. In order to keep track of the progress and to analyse together the results, weekly update calls and monthly reports were set in place, all of which resulted in successful campaign outcomes beyond everyone\u2019s expectations.<\/p>\n

Over the last year we focused mainly in improving the rankings for the session related to Deals for package holidays and Last Minute package holidays.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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<\/span>Results<\/b><\/span><\/h2> <\/div>\n <\/div>\n<\/div>\n\n\n
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98<\/h5>
%<\/h6><\/div>

SEO Growth to ‘Deals’ Pages<\/p>

Visitors to Deals pages achieved an SEO growth of 98% YoY, more than 40,000 visitors.<\/p>\n<\/div><\/div><\/div>

238<\/h5>
%<\/h6><\/div>

SEO Growth to ‘Last Minute’ Pages<\/p>

Visitors to Last Minute pages achieved an SEO growth of 238%, more than 46,000 visitors<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n

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\"Outstanding<\/div>

Outstanding Results in 6 Months<\/div><\/h3> <\/div>\n <\/div>\n
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6 months after the project started, comparing Q2 & Q3 2019 vs Q2 & Q3 2018 we reached an incredible growth<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n\n\n

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