{"id":3916,"date":"2026-05-11T10:34:32","date_gmt":"2026-05-11T08:34:32","guid":{"rendered":"https:\/\/ga.agency\/?page_id=3916"},"modified":"2026-06-17T21:10:44","modified_gmt":"2026-06-17T19:10:44","slug":"white-papers","status":"publish","type":"page","link":"https:\/\/ga.agency\/en\/white-papers\/","title":{"rendered":"White Papers"},"content":{"rendered":"<link rel=\"preload\" as=\"image\" fetchpriority=\"high\" href=\"https:\/\/ga.agency\/wp-content\/uploads\/2026\/05\/whitepapers-hero.jpg\">\n<div class=\"overlay-container splash white-papers\">\n  \n    <video class=\"ga-lazy-video\" poster=\"https:\/\/ga.agency\/wp-content\/uploads\/2026\/05\/whitepapers-hero.jpg\" muted loop playsinline preload=\"none\" webkit-playsinline tabindex=\"-1\" aria-hidden=\"true\">\n      <source data-src=\"https:\/\/ga.agency\/wp-content\/uploads\/2026\/05\/whitepapers-hero.mp4\" type=\"video\/mp4\">\n    <\/video>      <div class=\"gradient-home-hero\"><\/div>\n        <div class=\"text-overlay\">\n      <div class=\"container\">\n        <div class=\"col-12\">\n          <h1 class=\"h1 w-fit text-center mx-auto\">White Papers<\/h1><p class=\"mx-auto mw-750 text-center\">Find out how to be ahead of the game. Explore our curated collection of white papers that showcase the depth of our team\u2019s expertise, and witness firsthand how we turn knowledge into actionable results.<\/p>        <\/div>\n      <\/div>\n    <\/div>\n    <\/div>\n\n\n<div class=\"space space-m\">\n<\/div>\n\n\n  <div   class=\"white-papers-list container\">\n          <div class=\"col-12 mt-3 mt-lg-4 mb-3 mb-lg-4\" data-aos=\"fade\">\n        <div class=\"overlay-container case-study-card white-paper-card\">\n          <a href=\"https:\/\/ga.agency\/en\/white-papers\/first-party-data-guide\/\">\n            <img width=\"1920\" height=\"1080\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2026\/05\/first-party-featured-1920x1080.jpg\" class=\"w-100\" alt=\"First Party Data Guide\" decoding=\"async\" loading=\"lazy\" \/>            <div class=\"gradient\"><\/div>\n            <div class=\"text-overlay top\">\n              <h2 class=\"h8 mt-md-1 mt-lg-4 mb-0\">First Party Data Guide<\/h2>\n              <p class=\"mt-1\">Preparing for a cookieless world<\/p>            <\/div>\n            <div class=\"text-overlay\">\n              <div class=\"d-md-flex justify-content-between align-items-end\">\n                <p class=\"mt-1 mb-3 mb-md-2 mb-lg-4 mw-500\">While the elimination of third-party cookies continues to be pushed back, organisations need to start testing and adopting new data strategies now in order to stay ahead of the curve and mitigate the impact this might have on their marketing efforts later on.<\/p>                <div class=\"button underline inverted mt-0 mb-0 mb-md-2 mb-lg-4\">Discover<\/div>\n              <\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n      <\/div>\n          <div class=\"col-12 mt-3 mt-lg-4 mb-3 mb-lg-4\" data-aos=\"fade\">\n        <div class=\"overlay-container case-study-card white-paper-card\">\n          <a href=\"https:\/\/ga.agency\/en\/white-papers\/international-seo-strategy\/\">\n            <img width=\"1920\" height=\"1080\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2026\/05\/international-seo-strategy-featured-1920x1080.jpg\" class=\"w-100\" alt=\"International SEO Strategy\" decoding=\"async\" loading=\"lazy\" \/>            <div class=\"gradient\"><\/div>\n            <div class=\"text-overlay top\">\n              <h2 class=\"h8 mt-md-1 mt-lg-4 mb-0\">International SEO Strategy<\/h2>\n              <p class=\"mt-1\">Tap into global opportunities with our ultimate guide<\/p>            <\/div>\n            <div class=\"text-overlay\">\n              <div class=\"d-md-flex justify-content-between align-items-end\">\n                <p class=\"mt-1 mb-3 mb-md-2 mb-lg-4 mw-500\">In today\u2019s digital age, businesses of all sizes and industries are expanding their reach beyond their domestic markets and tapping into global opportunities. However, with this growth comes a new set of challenges, particularly in the realm of expanding internationally. <\/p>                <div class=\"button underline inverted mt-0 mb-0 mb-md-2 mb-lg-4\">Discover<\/div>\n              <\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n      <\/div>\n          <div class=\"col-12 mt-3 mt-lg-4 mb-3 mb-lg-4\" data-aos=\"fade\">\n        <div class=\"overlay-container case-study-card white-paper-card\">\n          <a href=\"https:\/\/ga.agency\/en\/white-papers\/multilingual-website-structures\/\">\n            <img width=\"1920\" height=\"1080\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2026\/05\/domain-structures-featured.jpg-1920x1080.png\" class=\"w-100\" alt=\"Multilingual Website Structures\" decoding=\"async\" loading=\"lazy\" \/>            <div class=\"gradient\"><\/div>\n            <div class=\"text-overlay top\">\n              <h2 class=\"h8 mt-md-1 mt-lg-4 mb-0\">Multilingual Website Structures<\/h2>\n              <p class=\"mt-1\">For multi-market businesses<\/p>            <\/div>\n            <div class=\"text-overlay\">\n              <div class=\"d-md-flex justify-content-between align-items-end\">\n                <p class=\"mt-1 mb-3 mb-md-2 mb-lg-4 mw-500\">What is the best website structure for multi-market and multilingual businesses? It\u2019s a question we hear often, especially when it comes to setting up global e-commerce websites.  Do you choose ccTLDs? Even for 10+ markets? Or do you choose gTLDs with subdirectories? Perhaps even subdomains? <\/p>                <div class=\"button underline inverted mt-0 mb-0 mb-md-2 mb-lg-4\">Discover<\/div>\n              <\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n      <\/div>\n          <div class=\"col-12 mt-3 mt-lg-4 mb-3 mb-lg-4\" data-aos=\"fade\">\n        <div class=\"overlay-container case-study-card white-paper-card\">\n          <a href=\"https:\/\/ga.agency\/en\/white-papers\/fintech-digital-marketing-analysis\/\">\n            <img width=\"1920\" height=\"1080\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2026\/05\/fintech-digital-marketing-strategy-featured-1920x1080.jpg\" class=\"w-100\" alt=\"Fintech Digital Marketing Analysis\" decoding=\"async\" loading=\"lazy\" \/>            <div class=\"gradient\"><\/div>\n            <div class=\"text-overlay top\">\n              <h2 class=\"h8 mt-md-1 mt-lg-4 mb-0\">Fintech Digital Marketing Analysis<\/h2>\n              <p class=\"mt-1\">Revolut VS Monzo analysis<\/p>            <\/div>\n            <div class=\"text-overlay\">\n              <div class=\"d-md-flex justify-content-between align-items-end\">\n                <p class=\"mt-1 mb-3 mb-md-2 mb-lg-4 mw-500\">Fintech refers to any business that uses technology to enhance or automate financial services and processes. It\u2019s a rapidly growing industry that includes technology companies such as budgeting apps, challenger banks, payment processors, and cryptocurrency wallets.<\/p>                <div class=\"button underline inverted mt-0 mb-0 mb-md-2 mb-lg-4\">Discover<\/div>\n              <\/div>\n            <\/div>\n          <\/a>\n        <\/div>\n      <\/div>\n      <\/div>\n  \n\n<div class=\"space space-m\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":108788,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3916","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA Agency White Papers | Digital Marketing Best Practices<\/title>\n<meta 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