{"id":105488,"date":"2026-05-26T17:46:17","date_gmt":"2026-05-26T15:46:17","guid":{"rendered":"https:\/\/ga.agency\/en\/services\/paid-social-ads-2\/"},"modified":"2026-11-06T19:37:53","modified_gmt":"2026-11-06T18:37:53","slug":"ppc-ads-paid-search","status":"publish","type":"services","link":"https:\/\/ga.agency\/en\/services\/ppc-ads-paid-search\/","title":{"rendered":"Paid Search"},"content":{"rendered":"\n
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Paid Search and PPC Services<\/h1>
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Our PPC services cover keyword research, ad copy, bidding and campaign management. We review your accounts and landing pages, test improvements and report on spend, conversions and lead quality.<\/p> \n Contact Us<\/span>\n <\/a>\n <\/div>

Global expertise, one senior team<\/p>

26 Markets<\/span>•<\/span>18 Languages<\/span>•<\/span>60+ Experts<\/span><\/p><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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\"Paid<\/div>

Paid Search And PPC Agency<\/h2><\/div>

GA Agency helps businesses reach relevant audiences, generate qualified enquiries and increase online revenue through strategic paid search campaigns. <\/span><\/p>\n

Our PPC management services cover the full campaign lifecycle, from initial research and account audits to ongoing optimisation and reporting. Whether you are launching paid search for the first time, improving an established account or expanding internationally, we tailor our approach to your business goals. <\/span><\/p>\n

Our team works across Google Ads, Microsoft Advertising and ChatGPT Ads, connecting campaign activity with the wider marketing mix to make your advertising investment more accountable.<\/span><\/p>\n<\/div> \n About the Agency <\/a>\n <\/div>\n <\/div>\n

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PPC Account Performance Audits<\/h3><\/div>

Our PPC audit services identify opportunities to improve campaign structure, targeting, bidding and conversion performance. We review existing accounts, search terms, ad relevance, budgets and tracking to understand where investment is working and where improvements may be needed. <\/span><\/p>\n

We then turn these findings into a prioritised action plan, helping your team make informed decisions before committing to further investment.<\/span><\/p>\n<\/div><\/div>

Paid Search Strategy And Campaign Planning<\/h3><\/div>

Effective PPC advertising management starts with a strategy built around your commercial priorities. We assess your audience, market conditions, search demand and competitive landscape to develop a campaign plan with clear objectives, targeting and budgets. <\/span><\/p>\n

Our PPC strategists help businesses determine where paid search can make the greatest contribution, whether the priority is lead generation, ecommerce revenue or entry into new markets.<\/span><\/p>\n<\/div><\/div>

Search Intent And Keyword Targeting<\/h3><\/div>

Our keyword research identifies relevant searches based on user intent, competition and commercial potential. We distinguish between branded searches, broader category terms and high-intent queries to help campaigns reach people at different stages of the customer journey. <\/span><\/p>\n

This allows our team to focus on relevant opportunities rather than traffic volume alone, supporting more effective paid search campaigns and stronger alignment between advertising and customer needs.<\/span><\/p>\n<\/div><\/div>

Ad Copy And Landing Page Alignment<\/h3><\/div>

Relevant messaging helps turn search interest into meaningful action. We develop ad copy that reflects your offer, differentiators and audience needs, then assess whether landing pages provide the information and experience users expect. <\/span><\/p>\n

By aligning keywords, ads and page content, our pay per click advertising approach helps reduce friction between the initial search and the intended conversion.<\/span><\/p>\n<\/div><\/div>

PPC Bidding And Budget Optimisation<\/h3><\/div>

Our PPC account management services include ongoing reviews of bids, budgets and campaign performance. We analyse the contribution of different keywords, campaigns and markets to identify where investment should be adjusted, maintained or scaled. <\/span><\/p>\n

Our bid management strategies are guided by campaign objectives, conversion data and available budget, helping businesses make informed decisions about efficiency and growth.<\/span><\/p>\n<\/div><\/div>

International And Multilingual PPC<\/h3><\/div>

Reaching audiences across borders requires an understanding of local search behaviour, language and competition. As an international PPC agency, GA Agency develops strategies that account for differences in demand, customer expectations and market conditions. <\/span><\/p>\n

Our multilingual services combine local keyword research, tailored messaging and market-specific targeting to help international brands maintain a consistent strategy while making their campaigns relevant to each audience.<\/span><\/p>\n<\/div><\/div>

Conversion Tracking And PPC Reporting<\/h3><\/div>

Reliable measurement helps businesses understand whether campaigns are contributing to commercial results. We review conversion tracking, reporting structures and key performance indicators to connect advertising activity with actions such as qualified enquiries and completed purchases with our <\/span>data analytics services<\/span><\/a>. <\/span><\/p>\n

Our campaign management includes ongoing performance analysis, giving your team clearer insight into campaign effectiveness and opportunities for improvement.<\/span><\/p>\n<\/div><\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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How Do We Deliver Paid Search And PPC For Our Clients?<\/h2>

Effective paid search requires more than launching ads and setting a budget. We build PPC campaigns around your commercial objectives, target audience and market conditions, then use performance data to identify opportunities and improve results over time.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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\"Define<\/div>

Define Goals, Markets And Budgets<\/h3><\/div>

We begin by understanding your business objectives, target audiences and priorities. Whether you want to generate qualified leads, increase online sales or enter new markets, we define the role paid search should play in your wider marketing strategy. We also establish budgets and performance indicators that reflect your goals, giving campaigns a clear direction from the outset.<\/span><\/p>\n<\/div><\/div>

\"Audit<\/div>

Audit PPC Accounts And Search Demand<\/h3><\/div>

For existing campaigns, we assess account structure, keyword targeting, bidding strategies, ad relevance and conversion tracking to identify inefficiencies and opportunities for improvement. We also analyse search demand and competitor activity to understand how potential customers search for your products or services. These findings inform our recommendations, helping us prioritise changes with the greatest potential commercial impact.<\/span><\/p>\n<\/div><\/div>

\"Build<\/div>

Build The Paid Search Campaign Plan<\/h3><\/div>

Using our findings, we develop a campaign strategy aligned with your objectives, audience and available budget. This includes selecting relevant keywords, organising campaigns and ad groups, defining bidding approaches and developing ad messaging that reflects search intent. Where appropriate, we also consider different campaign types, including branded and non-branded search, to balance demand capture with opportunities to reach new customers.<\/span><\/p>\n<\/div><\/div>

\"Launch<\/div>

Launch And Optimise PPC Campaigns<\/h3><\/div>

Once the strategy is agreed, we implement campaigns and monitor their performance against the objectives established at the outset. We refine keyword targeting, ad copy, bids and budget allocation based on the data, while reviewing search terms to reduce irrelevant traffic and uncover new opportunities. Our approach to <\/span>paid media services<\/b><\/a> can also support a more joined-up strategy across channels, helping paid search contribute to your wider digital marketing activity.<\/span><\/p>\n<\/div><\/div>

\"Analyse<\/div>

Analyse Conversions And Refine Campaigns<\/h3><\/div>

We evaluate campaign performance using meaningful metrics such as conversions, cost per acquisition, conversion rate and return on ad spend, depending on your business model and objectives. Accurate tracking helps us understand which keywords, ads and campaigns contribute to results, rather than relying on clicks alone. We use these insights to guide ongoing optimisation, report on progress and recommend the next steps for improving campaign efficiency and commercial performance. Where needed, our data analytics and conversion tracking expertise helps strengthen the measurement behind those decisions.<\/span><\/p>\n<\/div><\/div> <\/div>\n <\/div>\n <\/div>\n

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Discover how we transform & grow Global Businesses<\/b><\/div><\/h3> <\/div>\n <\/div>\n
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We showcase our expertise as a leading international digital marketing agency in boosting website revenue and driving exponential traffic growth.<\/p>\n<\/div> \n Discover our works <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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\n \n \"Oniverse\"
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Oniverse<\/h4>\n

\n SEO<\/span> <\/p>\n <\/div>\n

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170<\/h5>
%<\/h6><\/div>

increase in revenue<\/p> <\/div>\n

Discover<\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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\n \n \"Pronovias\"
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Pronovias<\/h4>\n

\n SEO<\/span>, <\/span>Paid Media<\/span> <\/p>\n <\/div>\n

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290<\/h5>
%<\/h6><\/div>

increase in Conversion Rate<\/p> <\/div>\n

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\n \n \"Expedia\"
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Expedia<\/h4>\n

\n SEO<\/span>, <\/span>Content Marketing<\/span> <\/p>\n <\/div>\n

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1.5<\/h5>
M<\/h6><\/div>

Sessions Growth<\/p> <\/div>\n

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\n \n \"Alpitour\"
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Alpitour<\/h4>\n

\n SEO<\/span>, <\/span>Content Marketing<\/span> <\/p>\n <\/div>\n

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98<\/h5>
%<\/h6><\/div>

SEO Growth to ‘Deals’ Pages<\/p> <\/div>\n

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\n \n \"GA
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GA Agency<\/h4>\n

\n AEO<\/span>, <\/span>SEO<\/span>, <\/span>GEO<\/span> <\/p>\n <\/div>\n

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1<\/h5>
#<\/h6><\/div>

Global Rankings<\/p> <\/div>\n

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\n \n \"A-COLD-WALL\"
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A-COLD-WALL<\/h4>\n

\n Paid Media<\/span> <\/p>\n <\/div>\n

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95<\/h5>
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Sold Out After 24 Hours of Launch<\/p> <\/div>\n

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\n \n \"Molteni
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Molteni & C<\/h4>\n

\n SEO<\/span> <\/p>\n <\/div>\n

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78<\/h5>
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Total Search Impressions YoY<\/p> <\/div>\n

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\n \n \"Casavo\"
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Casavo<\/h4>\n

\n Content Marketing<\/span>, <\/span>SEO<\/span> <\/p>\n <\/div>\n

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990<\/h5>
%<\/h6><\/div>

Keywords in Top 4-10 Positions<\/p> <\/div>\n

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\n \n \"Chili\"
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Chili<\/h4>\n

\n Influencer Marketing<\/span> <\/p>\n <\/div>\n

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2.5<\/h5>
M<\/h6><\/div>

Total Reach<\/p> <\/div>\n

Discover<\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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\n \n \"Pro
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Pro Chile<\/h4>\n

\n Influencer Marketing<\/span> <\/p>\n <\/div>\n

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170<\/h5>
K<\/h6><\/div>

Total Following<\/p> <\/div>\n

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