{"id":3085,"date":"2026-05-06T20:13:25","date_gmt":"2026-05-06T18:13:25","guid":{"rendered":"https:\/\/ga.agency\/services\/link-building-digital-pr-3\/"},"modified":"2026-11-03T12:12:22","modified_gmt":"2026-11-03T11:12:22","slug":"digital-advertising","status":"publish","type":"services","link":"https:\/\/ga.agency\/en\/services\/digital-advertising\/","title":{"rendered":"Paid Media"},"content":{"rendered":"\n
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Paid Media Services<\/h1>
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Our Paid Media services cover search, social, display, Shopping and marketplace advertising. We plan budgets, manage campaigns and review results across the channels you need, with reporting on spend, leads and sales.<\/p> \n Contact Us<\/span>\n <\/a>\n <\/div>

Global expertise, one senior team<\/p>

26 Markets<\/span>•<\/span>18 Languages<\/span>•<\/span>60+ Experts<\/span><\/p><\/div><\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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\"Paid<\/div>

Paid Media Specialists<\/h2><\/div>

GA Agency brings together Paid Media specialists with experience managing campaigns across platforms and international markets. We connect channel planning, audience targeting and performance analysis to your commercial goals. <\/span><\/p>\n

W<\/span>hether you need support with one platform or a coordinated advertising strategy, our approach considers how each channel contributes to reaching and converting customers.<\/span><\/p>\n<\/div> \n About the Agency <\/a>\n <\/div>\n <\/div>\n

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Paid Search Campaign Management<\/h3><\/div>

Reach potential customers when they are actively searching for your products or services. Our <\/span>paid search services<\/span><\/a> manage campaigns across Google Ads, Microsoft Ads and ChatGPT Ads, covering keyword targeting, campaign structure, ad copy and bidding. <\/span><\/p>\n

We focus on relevant search intent and conversion performance, helping you direct investment towards searches that can generate enquiries, bookings or purchases rather than traffic alone.<\/span><\/p>\n<\/div><\/div>

Paid Social Campaign Management<\/h3><\/div>

Introduce your brand to relevant audiences and re-engage people who have already shown interest. Our <\/span>paid social services<\/span><\/a> cover platforms including Meta, LinkedIn, TikTok and Pinterest, depending on your customers and campaign objectives. <\/span><\/p>\n

We develop audience strategies, structure campaigns and test messaging and creative formats. This helps connect awareness and consideration activity with measurable actions, from website visits to leads and sales.<\/span><\/p>\n<\/div><\/div>

Programmatic Display Campaign Management<\/h3><\/div>

Reach audiences beyond search engines and social platforms through advertising placements across websites and apps. Our <\/span>programmatic advertising services<\/span><\/a> use audience data, placement controls and automated media buying to support brand awareness, consideration and remarketing campaigns. <\/span><\/p>\n

We manage targeting, delivery, and ongoing optimisation while monitoring reach, frequency, and performance. The objective is to extend campaign coverage without losing visibility over where advertising budgets are being spent.<\/span><\/p>\n<\/div><\/div>

Shopping Ads And Feed Optimisation<\/h3><\/div>

Help customers discover relevant products while they compare options and prices. Shopping campaigns use product information, including titles, images, prices and availability, to display relevant products across supported advertising placements. <\/span><\/p>\n

Our Paid Media approach connects campaign management with product information quality and conversion performance. This helps ecommerce businesses identify opportunities to improve product visibility and allocate investment towards commercially valuable categories.<\/span><\/p>\n<\/div><\/div>

Marketplace Advertising And Visibility<\/h3><\/div>

Reach shoppers within marketplaces where they are already researching and comparing products. Our Amazon advertising services support sponsored advertising campaigns, audience targeting and performance optimisation across relevant markets. Marketplace advertising requires attention to both advertising performance and the products being promoted. <\/span><\/p>\n

We consider commercial objectives, product relevance and market conditions when planning campaigns, helping brands compete for visibility while monitoring the return on their advertising investment.<\/span><\/p>\n<\/div><\/div> <\/div>\n <\/div>\n<\/div>\n\n\n

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How Do We Deliver Paid Media For Our Clients?<\/h2>

We organise Paid Media projects around agreed commercial objectives, clear responsibilities, and regular performance reviews, linking campaign decisions to measurable business outcomes.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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\"Define<\/div>

Define Campaign Goals And Budget Limits<\/h3><\/div>

We begin by understanding your business objectives, target audiences, priority markets and available advertising budget. Together, we agree on the outcomes campaigns should support and how we’ll measure them. This establishes a clear scope for the channels, investment and activities under consideration.<\/span><\/p>\n<\/div><\/div>

\"Audit<\/div>

Audit Ad Accounts And Conversion Tracking<\/h3><\/div>

Our specialists review your existing advertising setup, campaign performance and available tracking data. We identify issues that could affect targeting, budget efficiency or conversion measurement. The findings help determine which existing campaigns can be improved and what needs attention before new activity begins.<\/span><\/p>\n<\/div><\/div>

\"Allocate<\/div>

Allocate Budgets And Plan Campaigns<\/h3><\/div>

We develop a media plan based on audience behaviour, market opportunities and campaign objectives. The plan sets out proposed channels, budget allocations, targeting approaches and campaign priorities. We discuss the recommendations with your team so investment decisions reflect commercial goals and available resources.<\/span><\/p>\n<\/div><\/div>

\"Launch<\/div>

Launch And Optimise Paid Media Campaigns<\/h3><\/div>

Following approval, our specialists manage the agreed campaign activity and monitor performance across the selected platforms. We review targeting, bidding, creative performance and budget delivery, making adjustments informed by campaign data. Your team receives visibility over the work undertaken and the results being generated.<\/span><\/p>\n<\/div><\/div>

\"Evaluate<\/div>

Evaluate Returns And Refine Budgets<\/h3><\/div>

We assess campaign results against agreed commercial measures, identifying which channels, audiences and campaigns contribute to performance. Reporting connects advertising spend with available lead, sales and revenue data. We use these findings to recommend refinements to budgets, targeting and future campaign activity.<\/span><\/p>\n<\/div><\/div> <\/div>\n <\/div>\n <\/div>\n

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\n \"Google <\/div>\n
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Google Ads Services<\/h2><\/div>

Our Google Ads services cover account audits, campaign setup and ongoing management. We test ads, review search terms, adjust bids and budgets, and track the enquiries and sales your campaigns generate.<\/p> \n Discover more<\/span>\n <\/a>\n <\/div> <\/div>\n <\/div>\n

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\n \"Meta <\/div>\n
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Meta Ads Services<\/h2><\/div>

Our Meta Ads services cover account audits, audience targeting, creative testing and campaign management. We manage budgets, review conversion tracking and assess lead quality and sales to guide the next round of improvements.<\/p> \n Discover more<\/span>\n <\/a>\n <\/div> <\/div>\n <\/div>\n

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\n \"Paid <\/div>\n
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Paid Search<\/h2><\/div>

Our PPC services cover keyword research, ad copy, bidding and campaign management. We review your accounts and landing pages, test improvements and report on spend, conversions and lead quality.<\/p> \n Discover more<\/span>\n <\/a>\n <\/div> <\/div>\n <\/div>\n

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\n \"Microsoft <\/div>\n
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Microsoft Ads Services<\/h2><\/div>

Our Microsoft Ads services cover account reviews, keyword research, ad copy and campaign management. We plan targeting, manage bids and budgets, and report on conversions so you can assess the channel alongside your other advertising.<\/p> \n Discover more<\/span>\n <\/a>\n <\/div> <\/div>\n <\/div>\n

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Paid Social Ads<\/h2><\/div>

Our paid social team plan and manage campaigns across the platforms your audience uses. We coordinate targeting, creative tests and budgets, then report on leads and sales to show what each campaign contributes.<\/p> \n Discover more<\/span>\n <\/a>\n <\/div> <\/div>\n <\/div>\n

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\n \"Programmatic <\/div>\n
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Programmatic Ads<\/h2><\/div>

We deliver effective campaigns through data-driven personalisation and real-time optimisation, giving you more control and visibility. Our international team of specialists, can help you reach the right audiences, implement optimisations on your campaigns, and deliver great results.<\/p> \n Discover more<\/span>\n <\/a>\n <\/div> <\/div>\n <\/div>\n

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Amazon Ads<\/h2><\/div>

Amazon is the world\u2019s largest online marketplace and it is now the third-largest digital advertising platform. More businesses are now using Amazon to reach their audience. Our specialist team will help you understand the nuances of each market to develop a custom strategy tailored to your goals.<\/p> \n Discover more<\/span>\n <\/a>\n <\/div> <\/div>\n <\/div>\n

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Paid Media Case Study:
\r\n290% Increase in Booking Rate<\/b> <\/h3>

This Paid Media case study focuses on GA Agency\u2019s work for Pronovias<\/strong>, one of the world\u2019s leading bridal fashion houses with over a century of heritage.<\/p>\n

When Pronovias partnered with GA Agency, the brand was facing rising competition and increasingly expensive appointment acquisition across key markets. The main challenge was to improve booking efficiency while protecting performance in a shifting bridalwear market.<\/p>\n

GA Agency restructured the paid media setup across Google and Meta, moving from fragmented campaign structures to a clearer, conversion-first approach. Paid Search campaigns were rebuilt around user intent, while Performance Max was introduced in key markets to scale efficiency.<\/p>\n

On Meta, GA Agency streamlined the account around direct response activity, testing audiences, creatives and messaging to identify the strongest combinations for driving high-quality appointment bookings.<\/p>\n

The new Paid Media strategy delivered a 290% increase in booking rate<\/strong>, improved overall efficiency, and created a cleaner campaign structure built to scale across future markets.<\/p>\n<\/div> \n View Pronovias case study<\/span>\n <\/a>\n <\/div>\n <\/div>\n

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\n \n \"Pronovias\"
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Pronovias<\/h4>\n

\n SEO<\/span>, <\/span>Paid Media<\/span> <\/p>\n <\/div>\n

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290<\/h5>
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increase in Conversion Rate<\/p> <\/div>\n

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Discover how we transform & grow Global Businesses<\/b><\/div><\/h3> <\/div>\n <\/div>\n
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We showcase our expertise as a leading international digital marketing agency in boosting website revenue and driving exponential traffic growth.<\/p>\n<\/div> \n Discover our works <\/a>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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\n \n \"Oniverse\"
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Oniverse<\/h4>\n

\n SEO<\/span> <\/p>\n <\/div>\n

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170<\/h5>
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increase in revenue<\/p> <\/div>\n

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\n \n \"Pronovias\"
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Pronovias<\/h4>\n

\n SEO<\/span>, <\/span>Paid Media<\/span> <\/p>\n <\/div>\n

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290<\/h5>
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increase in Conversion Rate<\/p> <\/div>\n

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\n \n \"Expedia\"
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Expedia<\/h4>\n

\n SEO<\/span>, <\/span>Content Marketing<\/span> <\/p>\n <\/div>\n

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1.5<\/h5>
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Sessions Growth<\/p> <\/div>\n

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\n \n \"Alpitour\"
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Alpitour<\/h4>\n

\n SEO<\/span>, <\/span>Content Marketing<\/span> <\/p>\n <\/div>\n

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98<\/h5>
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SEO Growth to ‘Deals’ Pages<\/p> <\/div>\n

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GA Agency<\/h4>\n

\n AEO<\/span>, <\/span>SEO<\/span>, <\/span>GEO<\/span> <\/p>\n <\/div>\n

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1<\/h5>
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Global Rankings<\/p> <\/div>\n

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\n \n \"A-COLD-WALL\"
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A-COLD-WALL<\/h4>\n

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95<\/h5>
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Sold Out After 24 Hours of Launch<\/p> <\/div>\n

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Molteni & C<\/h4>\n

\n SEO<\/span> <\/p>\n <\/div>\n

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78<\/h5>
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Total Search Impressions YoY<\/p> <\/div>\n

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\n \n \"Casavo\"
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Casavo<\/h4>\n

\n Content Marketing<\/span>, <\/span>SEO<\/span> <\/p>\n <\/div>\n

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990<\/h5>
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Keywords in Top 4-10 Positions<\/p> <\/div>\n

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\n \n \"Chili\"
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Chili<\/h4>\n

\n Influencer Marketing<\/span> <\/p>\n <\/div>\n

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2.5<\/h5>
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Total Reach<\/p> <\/div>\n

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Pro Chile<\/h4>\n

\n Influencer Marketing<\/span> <\/p>\n <\/div>\n

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170<\/h5>
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Total Following<\/p> <\/div>\n

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