{"id":11843,"date":"2020-06-25T07:25:56","date_gmt":"2020-06-25T05:25:56","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/it-blog-trend-2020-influencer-marketing-su-instagram\/"},"modified":"2026-05-26T15:15:20","modified_gmt":"2026-05-26T13:15:20","slug":"trend-2020-influencer-marketing-su-instagram","status":"publish","type":"blog","link":"https:\/\/ga.agency\/it\/blog\/trend-2020-influencer-marketing-su-instagram\/","title":{"rendered":"I Trend del 2020 per Influencer Marketing su Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le dimensioni del mercato per gli Influencers sono cresciute particolarmente dal 2016, al 157% annuo. Nel 2020 si prevede una crescita, secondo una ricerca su 4,000 agenzie di marketing, brands e professionisti nell\u2019industria, del 140% a un valore di $9.7 miliardi, come visibile nel grafico qui sotto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/11\/Influencertrendsmarketsizeincreasein2020.png\" alt=\"\" class=\"wp-image-5455\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram \u00e8 una delle piattaforme di social media pi\u00f9 grandi del mondo, con 1 miliardo di visitatori mensili e 500 milioni di spettatori giornalieri delle Instagram stories. La persona media passa 28 minuti del proprio tempo libero sull\u2019app e segue diversi influencers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In questo blog ti parliamo degli ultimi trend di influencer marketing basati sul report di ricerca del 2020 dell\u2019Influencer Marketing Hub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A seguire le principali scoperte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Il mercato di <a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\" href=\"https:\/\/www.ga.agency\/it\/influencer-marketing\">influencer marketing<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;\"> sta crescendo<\/span> <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li> Si stima che globalmente i brand spenderanno $9.7 miliardi nel 2020 <\/li><li> Il numero medio di creatori attivi per organizzazione sta crescendo, da 320 nel 207 a 660 nel 2019 (CreatorIQ, 2019) <\/li><li> Gli influencer meno conosciuti hanno un migliore engagement rate rispetto a quelli pi\u00f9 famosi <\/li><li> I nano-influencers hanno un engagement rate del 7.3% contro 1.1% dei macro influencer&nbsp; <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/11\/instagramaverageengagementrates-1024x556.png\" alt=\"\" class=\"wp-image-5457\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Pi\u00f9 micro influencers sono coinvolti in campagne rispetto a prima, in confronto al 2016 quando la frazione era 1 macro per 3 micro influencers, nel 2019 i numeri sono saliti a 10 micro per ogni macro influencer (Per macro influencer si intende con pi\u00f9 di 1 milione di follower e per micro meno di 100 mila, Creator IQ study). <\/li><li> Le query di ricerca per Influencer Marketing su Google sono in crescita: dal 2016, si \u00e8 verificato un incremento del 1500% in ricerche per il termine \u201cinfluencer marketing\u201d, da 6,460 a 70,000 ricerche al mese. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cosa significa questo per la tua attivit\u00e0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questo mercato \u00e8 in piena crescita e le strategie di influencer marketing stanno cambiando rapidamente per includere una variet\u00e0 di influencers di diverse dimensioni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing su Instagram sta diventando parte integrante di ogni strategia per Instagram, con una spesa media su queste campagne del 10% sul budget totale&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I problemi con la frode di influencer e le difficolt\u00e0 a trovare influencer con cui collaborare possono scoraggiare molti a utilizzare il potenziale di questo canale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il nostro team di esperti in influencer marketing ti pu\u00f2 aiutare a risolvere questo tipo di problemi con facilit\u00e0. Abbiamo lavorato con molti influencer in passato e abbiamo un database con migliaia di influencer fidati, professionali con esperienza in collaborazioni con brand. Noi gestiamo i prodotti, i pagamenti e l\u2019esecuzione delle campagne, cos\u00ec che vengano gestite in maniera organizzata e precisa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sei interessato a saperne di pi\u00f9? Leggi i nostri case study e <a href=\"https:\/\/www.ga.agency\/it\/contattaci\"><strong>Contattaci<\/strong><\/a> per i nostri servizi <a href=\"https:\/\/www.ga.agency\/it\/tutti-i-servizi\">qui<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fonte: <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2020\/\">Influencer Marketing Hub<\/a>, 2020<\/p>\n","protected":false},"author":3,"featured_media":69659,"menu_order":0,"template":"","categories":[252,258,314,331],"tags":[],"class_list":["post-11843","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I Trend del 2020 per Influencer Marketing su Instagram | GA Agency<\/title>\n<meta name=\"description\" content=\"Scopri i trend del 2020 per l&#039;influencer marketing su Instagram. 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