{"id":11912,"date":"2021-05-26T21:18:00","date_gmt":"2021-05-26T19:18:00","guid":{"rendered":"http:\/\/bayswaterhill.com\/gaagency\/it-blog-programma-per-monetizzare-contenuti-su-instagram\/"},"modified":"2026-05-26T15:16:22","modified_gmt":"2026-05-26T13:16:22","slug":"programma-per-monetizzare-contenuti-su-instagram","status":"publish","type":"blog","link":"https:\/\/ga.agency\/it\/blog\/programma-per-monetizzare-contenuti-su-instagram\/","title":{"rendered":"Il Nuovo Programma per Monetizzare Contenuti su Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Il 22% delle agenzie di marketing, i marchi e altri professionisti affrontano tuttora <strong>numerose difficolt\u00e0 <\/strong>(e il 56% affronta difficolt\u00e0 medie) nella <strong>ricerca di influencer giusti<\/strong> (<a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2021\/\"><span style=\"text-decoration: underline;\">influencer marketing report, 2021<\/span><\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram vuole svolgere il ruolo di intermediario per aiutare i creators e le aziende a trovarsi, e ha trovato un modo per fare ci\u00f2. Il social network sta lavorando su nuovi modi affinch\u00e8 i creators possano monetizzare i loro contenuti Instagram, tra cui <strong>strumenti di affiliate marketing, Instagram creator shops e un marketplace con branded content<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oggigiorno, \u00e8 normale per i marchi pagare influencer per condividere contenuti sponsorizzati sui loro canali nei quali promuovono i <strong>prodotti sponsorizzati<\/strong>. Instagram sta cercando ora di rendere il sistema pi\u00f9 attrattivo a tutte le parti. La piattaforma ha come obiettivo di svolgere <strong>un ruolo pi\u00f9 attivo <\/strong>come intermediario tra advertisers e content creators. \u201cDovremmo essere in grado di aiutare i marchi a trovare creators che siano allineati con ci\u00f2 che stiamo cercando di realizzare e viceversa\u201d ha menzionato lo chief di Instagram Adam Mossieri in una trasmissione in diretta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"821\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-1024x821.jpg\" alt=\"\" class=\"wp-image-105438\" srcset=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-1024x821.jpg 1024w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-300x241.jpg 300w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-768x616.jpg 768w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-1536x1232.jpg 1536w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-991x795.jpg 991w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-767x615.jpg 767w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-1280x1026.jpg 1280w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-618x496.jpg 618w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-125x100.jpg 125w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers-880x706.jpg 880w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers.jpg 1620w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-1024x684.png\" alt=\"\" class=\"wp-image-105445\" srcset=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-1024x684.png 1024w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-300x200.png 300w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-768x513.png 768w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-1536x1026.png 1536w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-2048x1369.png 2048w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-1920x1283.png 1920w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-991x662.png 991w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-767x513.png 767w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-1280x855.png 1280w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-618x413.png 618w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-150x100.png 150w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/ContentCreator-1-880x588.png 880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Come_Guadagnare_su_Instagram\"><\/span>Come Guadagnare su Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tradizionalmente, i content creators hanno guardagnato su Instagram con i propri mezzi, che richiedono messaggiare <strong>marchi online, mettere insieme negozi e-commerce (per vendere prodotti) e unirsi a programmi affiliate su Instagram<\/strong>. Le nuove funzioni recentemente annunciate sono un primo tentativo da parte di Instagram per <strong>unificare quei processi<\/strong> e rendere possibile ai creators di fare tutto questo direttamente dall\u2019app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grazie a queste nuove funzioni, i content creators saranno in grado di guadagnare da <strong>entrate multiple<\/strong> attraverso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p class=\"\" style=\"white-space: pre-wrap;\"><strong>Brand partnerships semplificate<\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram sta creando un <strong>\u201ccreator marketplace\u201d per i marchi<\/strong>, dove possono scoprire e\/o sponsorizzare content creators emergenti. I creators che normalmente non attirerebbero troppa attenzione potrebbero finire del radar di un brand. Creando questo digital marketplace, stabilire brand partnerships per tutte le parti coinvolte diventer\u00e0 pi\u00f9 semplice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il chief di Instagram Adam Mosseri ha condiviso alcune parole su questo: \u201c<em>Se vi possiamo aiutare con il matchmaking, possiamo aiutare a far avere pi\u00f9 guadagni ai creators pi\u00f9 piccoli che compiono un lavoro perfetto per i brands.\u201d<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p class=\"\" style=\"white-space: pre-wrap;\"><strong>Creator shops<\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le creator shops di Instagram renderanno possibile per i content creators vendere prodotti sul loro profilo IG. Dopo che lo sponsor e il creator si sono trovati attraverso la piattaforma, possono espandere la loro <strong>collaborazione<\/strong>. Nel 2020, Instagram ha gi\u00e0 introdotto le shops Instagram, tra cui <a href=\"https:\/\/business.instagram.com\/blog\/updates-to-checkout-on-instagram-and-shops-features#:~:text=In%20May%2C%20we%20introduced%20Shops,brand%20and%20merchandise%20their%20shop.\"><span style=\"text-decoration: underline;\">live shopping<\/span><\/a> e il <a href=\"https:\/\/business.instagram.com\/blog\/updates-to-checkout-on-instagram-and-shops-features#:~:text=In%20May%2C%20we%20introduced%20Shops,brand%20and%20merchandise%20their%20shop.\"><span style=\"text-decoration: underline;\">permesso di completare il check out<\/span><\/a> direttamente sull\u2019app e ora le<strong> creator shops <\/strong>sono aggiunte alla lista- Le creator shops sono uniche dato che gli utenti regolari saranno in grado di impostare la propria IG store.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zuckerberg ha detto \u201c<em>L\u2019online rimane aperto\u2026 E parte di essere un content creator \u00e8 quello di creare ottimo contenuto e poi vendere i prodotti. Dunque, avere creators shops \u00e8 una grande idea<\/em>\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-1024x672.jpg\" alt=\"\" class=\"wp-image-105451\" srcset=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-1024x672.jpg 1024w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-300x197.jpg 300w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-768x504.jpg 768w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-1536x1008.jpg 1536w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-991x650.jpg 991w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-767x503.jpg 767w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-1280x840.jpg 1280w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-618x406.jpg 618w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-152x100.jpg 152w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops-880x578.jpg 880w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/IGshops.jpg 1539w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"1024\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Liveshopping-517x1024.jpg\" alt=\"\" class=\"wp-image-105457\" srcset=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Liveshopping-517x1024.jpg 517w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Liveshopping-151x300.jpg 151w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Liveshopping-618x1224.jpg 618w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Liveshopping-50x100.jpg 50w, https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Liveshopping.jpg 723w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p style=\"white-space: pre-wrap;\" class=\"\"><strong>Il programma affiliate commerce di Instagram<\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Oltre ad essere un marketplace per i creator e una piattaforma di shopping, Instagram sta anche sviluppando un <strong>sistema di affiliate tagging<\/strong> per i creators, che permette di taggare o prodotti o brand nei loro post, ricevendo una commissione se il loro link genera vendite per un brand sull\u2019app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cosa_Significa_Questo_per_la_tua_Azienda\"><\/span>Cosa Significa Questo per la tua Azienda?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dato che i content creators possono mostrare se stessi e i loro canali nel marketplace digitale, gli advertisers possono cercare i content creators che <strong>combaciano al meglio con le loro audience target<\/strong> direttamente da l\u00ec. Lavorare con un marketplace non dar\u00e0 solo agli influencer emergenti di Instagram un\u2019opportunit\u00e0 per commercializzare il loro contenuto, ma permetter\u00e0 anche agli advertisers di <strong>trovare in maniera facile e veloce content creators che soddisfino i loro criteri<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuoi imparare di pi\u00f9 su queste funzioni e in che modo possono aiutarti a raggiungere la tua strategia di digital marketing? Contattaci ora o leggi la nostra pagina di <a href=\"https:\/\/www.ga.agency\/it\/influencer-marketing\"><span style=\"text-decoration: underline;\"><strong>servizi di Influencer marketing<\/strong><\/span><\/a>!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ga.agency\/it\/blog\/programma-per-monetizzare-contenuti-su-instagram\/#Come_Guadagnare_su_Instagram\" >Come Guadagnare su Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ga.agency\/it\/blog\/programma-per-monetizzare-contenuti-su-instagram\/#Cosa_Significa_Questo_per_la_tua_Azienda\" >Cosa Significa Questo per la tua Azienda?<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"author":3,"featured_media":3103,"menu_order":0,"template":"","categories":[314,331],"tags":[],"class_list":["post-11912","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il Nuovo Programma per Monetizzare Contenuti su Instagram | GA Agency<\/title>\n<meta name=\"description\" content=\"Scopri il nuovo programma di Instagram per monetizzare i tuoi contenuti. Massimizza i guadagni e sfrutta al meglio la tua presenza online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/it\/blog\/programma-per-monetizzare-contenuti-su-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Nuovo Programma per Monetizzare Contenuti su Instagram | GA Agency\" \/>\n<meta property=\"og:description\" content=\"Scopri il nuovo programma di Instagram per monetizzare i tuoi contenuti. Massimizza i guadagni e sfrutta al meglio la tua presenza online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ga.agency\/it\/blog\/programma-per-monetizzare-contenuti-su-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"GA Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T13:16:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ga.agency\/wp-content\/uploads\/2021\/05\/Manybrandsstillstruggletofindsuitableinfluencers1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ga.agency\\\/it\\\/blog\\\/programma-per-monetizzare-contenuti-su-instagram\\\/\",\"url\":\"https:\\\/\\\/ga.agency\\\/it\\\/blog\\\/programma-per-monetizzare-contenuti-su-instagram\\\/\",\"name\":\"Il Nuovo Programma per Monetizzare Contenuti su Instagram | GA Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/it\\\/blog\\\/programma-per-monetizzare-contenuti-su-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ga.agency\\\/it\\\/blog\\\/programma-per-monetizzare-contenuti-su-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ga.agency\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Manybrandsstillstruggletofindsuitableinfluencers1.jpeg\",\"datePublished\":\"2021-05-26T19:18:00+00:00\",\"dateModified\":\"2026-05-26T13:16:22+00:00\",\"description\":\"Scopri il nuovo programma di Instagram per monetizzare i tuoi contenuti. 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