{"id":8086,"date":"2022-08-31T13:21:08","date_gmt":"2022-08-31T11:21:08","guid":{"rendered":"https:\/\/ga.agency\/blog\/google-rende-gli-ads-digitali-out-of-home-disponibili-in-campagne-display-video-360"},"modified":"2026-05-26T15:28:43","modified_gmt":"2026-05-26T13:28:43","slug":"google-rende-gli-ads-digitali-out-of-home-disponibili-in-campagne-display-video-360","status":"publish","type":"blog","link":"https:\/\/ga.agency\/it\/blog\/google-rende-gli-ads-digitali-out-of-home-disponibili-in-campagne-display-video-360\/","title":{"rendered":"Google Rende gli Ads Digitali Out-of-Home Disponibili in Campagne Display &#038; Video 360"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-block-paragraph\">Google ha <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/digital-out-of-home-ads-now-in-display-video-360\/\">annunciato<\/a> che <strong>tutti gli utenti di Display &amp; Video 360 potranno espandere le loro campagne agli annunci digitali out-of-home (DOOH)<\/strong>. Gli annunci DOOH consentono di <strong>mostrare annunci pubblicitari multimediali in spazi pubblici<\/strong>, sotto forma di segnaletica digitale, cartelloni e schermi presso fermate di autobus, aeroporti, stadi, centri commerciali, e molto altro.<\/p>\n\n<p class=\"wp-block-paragraph\">Si tratta di un <strong>annuncio importante<\/strong>, poich\u00e9 consente di coinvolgere il pubblico al di l\u00e0 della pubblicit\u00e0 online, raggiungendo le persone nel loro percorso reale con l&#8217;efficienza della tecnologia programmatica. Gli annunci digitali out-of-home aiutano i brand ad interagire con i consumatori nei momenti in cui prendono decisioni chiave o compiono determinate azioni, come ad esempio passeggiare in un centro commerciale.<\/p>\n\n<p class=\"wp-block-paragraph\">Questo permette ai responsabili marketing di <a href=\"https:\/\/support.google.com\/displayvideo\/answer\/12488167?hl=it&amp;ref_topic=12488474\">acquistare spazi pubblicitari<\/a> in modo rapido ed efficiente. In un unico luogo \u00e8 possibile attivare, sospendere e ottimizzare quasi in tempo reale, monitorando tutto il processo dall&#8217;attivazione e dalla strategia alla reportistica e all&#8217;ottimizzazione. \u00c9 <strong>particolarmente efficace per aziende che si sono espanse a livello internazionale<\/strong>, in quanto permette loro di raggiungere il loro pubblico globale utilizzando un unico strumento.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/ga.agency\/wp-content\/uploads\/2022\/08\/asos-1.jpg\" alt=\"\" class=\"wp-image-8022\"\/><figcaption>Fonte: Piattaforma Marketing di Google<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">ASOS, uno dei principali rivenditori di moda online, ha gi\u00e0 iniziato ad usare cartelloni pubblicitari digitali nelle <strong>aree di maggiore affluenza per generare consapevolezza del marchio<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Google ha spiegato che: &#8220;<em>ASOS ha utilizzato Display &amp; Video 360 per selezionare rapidamente cartelloni pubblicitari digitali con l&#8217;interfaccia utente della mappa, ed organizzare accordi di Programmatic Guaranteed con editori leader come Intersection negli Stati Uniti e JCDecaux nel Regno Unito. Questo approccio semplificato ha consentito al brand di affidarsi ad una piattaforma centrale per comprare, implementare e misurare le proprie campagne. Di conseguenza, il team ha accelerato il processo di prenotazione di centinaia di cartelloni digitali, generando 22 milioni di viewed impression nei due Paesi.<\/em>&#8220;<\/p>\n\n<p class=\"wp-block-paragraph\">Se vuoi saperne di pi\u00f9 su come condividere il tuo messaggio con campagne digitali out-of-home Display &amp; Video 360, il team di GA Agency pu\u00f2 aiutarti. GA Agency \u00e8 una pluripremiata agenzia internazionale di marketing digitale, che offre <a href=\"https:\/\/ga.agency\/it\/tutti-i-servizi\">servizi<\/a> come <a href=\"https:\/\/ga.agency\/it\/gestione-media-buy\">annunci digitali<\/a> e <a href=\"https:\/\/ga.agency\/it\/consulenza-seo\">consulenza SEO<\/a>. Se sei un brand internazionale questa notizia \u00e8 ancora pi\u00f9 significativa, e il nostro team multilingue pu\u00f2 fare al caso tuo.<\/p>\n","protected":false},"author":3,"featured_media":8024,"menu_order":0,"template":"","categories":[252,254,325],"tags":[],"class_list":["post-8086","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ga-news","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ads Digitali OOO Disponibili in Campagne Display &amp; Video 360<\/title>\n<meta name=\"description\" content=\"Google introduce gli Ads digitali Out-of-Home in Display &amp; Video 360. Scopri come questa novit\u00e0 pu\u00f2 ottimizzare le tue campagne pubblicitarie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ga.agency\/it\/blog\/google-rende-gli-ads-digitali-out-of-home-disponibili-in-campagne-display-video-360\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ads Digitali OOO Disponibili in Campagne Display &amp; Video 360\" \/>\n<meta property=\"og:description\" content=\"Google introduce gli Ads digitali Out-of-Home in Display &amp; Video 360. 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