In April, we had the pleasure of attending “Su Misura”, an exclusive event organised by Google Italy in the stunning setting of Chiostro del Bramante, one of Rome’s most iconic venues. Yelena, SEO Manager and Project Lead for Frescobaldi, was there to represent GA Agency and gain firsthand insights into Google’s evolving strategies for local business growth.
The event was designed to spotlight the importance of tailor-made digital communication strategies for Italian businesses, especially those operating at a local level. In a rapidly evolving digital landscape, personalisation has become key — and Google is helping brands make it happen.
A variety of Italian business leaders took the stage to share their journeys and results, including well-known names such as Frescobaldi, AS Roma, SIAE, Berto Salotti, and Libero. Each brand brought a unique perspective, offering real-life examples of how they’re leveraging customised digital tools to strengthen their market presence and connect with customers more effectively.
From enhancing local search visibility to creating more engaging, authentic brand experiences, the message was clear: being visible is no longer enough — being relevant and personal is what truly makes the difference.
Yelena shared her reflections on the event:
“It was not only an inspiring moment of learning, but also a great opportunity to connect with professionals across industries, exchange insights, and explore how platforms like Google are shaping the future of digital marketing. I left the event full of ideas and even more committed to delivering data-driven, personalised strategies that help our clients stand out in today’s competitive landscape.”
Article author
Chiara Riva
Business Development Assistant
