GA Blog

We publish new articles weekly written by our digital marketing specialist team to keep you updated with the latest industry news and expert insights. We’re a trusted knowledge source and provide original analysis so you can stay ahead.

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October 22, 2026| 4 minutes

Don’t Forget to Optimise Your Merchant Center: Your Digital Shop Window

Most advertisers treat their Google Merchant Center as a technical set up task: connect the platform, sync the catalogue, fix the red warnings and move…

October 21, 2026| 6 minutes

No Single Path: How Italians Search, Compare and Pay

When brands approach Europe as a single market, it is easy to assume that a strategy that works in one country will translate neatly to…

October 20, 2026| 4 minutes

SEO x SEM: Why Google is giving more emphasis than ever on the power of collaboration

It is unusual for Google’s advertising channels to talk about organic search. This week Google Ads promoted a message from its Rethink ROI 2026 event…

October 15, 2026| 5 minutes

Five things we learnt at SearchNorwichXL 2026

On 24th September 2026, our Tech Lead Francesca spent the day at SearchNorwichXL - held at Norwich's Maddermarket Theatre, a Grade II listed playhouse that…

October 14, 2026| 4 minutes

The Global Content Brief Is Broken: Why Translation Shouldn’t Be Your Local Strategy

For international brands, the content workflow may appear streamlined: a central team develops the campaign, identifies the target audience, selects keywords, and creates the master…

October 09, 2026| 4 minutes

ChatGPT’s Try On button moves the fit decision before the click

OpenAI just added a Try on button to clothing and accessory listings in ChatGPT's shopping results. A shopper selects it, takes or uploads a selfie…

October 08, 2026| 3 minutes

Gemini traffic just became easier to measure – we explain what’s changed and next steps to take.

At the end of September, Google began adding UTM parameters to the links Gemini cites in its answers. The change was not announced, it surfaced…

October 07, 2026| 3 minutes

GA Agency at TTG Travel Experience 2026: How Travel Brands Get Discovered in the AI Era

Travellers have not stopped searching - more of them have started asking. A question that once meant a dozen tabs of destination guides and hotel…

September 29, 2026| 4 minutes

What localising content for Spain really means

Hand a Spanish page to a reviewer who's used to English brevity and the reaction is predictable: someone's translator has added words that weren't in…

September 23, 2026| 10 minutes

Spotting Trends Across Paid & Organic Social: Same Platforms, Different Objectives

In a digital ecosystem where users’ attention is increasingly fragmented, simply being present is no longer enough: brands need to be found in the right…

September 16, 2026| 3 minutes

Peak Season 2026 is about more than inventory and bidding

Peak season preparation has traditionally focused on the same priorities: forecasting inventory, confirming shipping cutoffs, load-testing the site and locking paid budgets by October. All…

September 11, 2026| 4 minutes

From Fans to Creators: How Disney+ & TikTok Are Turning Fandom Into a Marketing Channel

Disney has spent decades protecting how its characters appear in public. In August 2026, however, it appeared to choose to move in the opposite direction,…