GA Blog

We publish new articles weekly written by our digital marketing specialist team to keep you updated with the latest industry news and expert insights. We’re a trusted knowledge source and provide original analysis so you can stay ahead.

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September 29, 2026| 4 minutes

What localising content for Spain really means

Hand a Spanish page to a reviewer who's used to English brevity and the reaction is predictable: someone's translator has added words that weren't in…

September 23, 2026| 10 minutes

Spotting Trends Across Paid & Organic Social: Same Platforms, Different Objectives

In a digital ecosystem where users’ attention is increasingly fragmented, simply being present is no longer enough: brands need to be found in the right…

September 16, 2026| 3 minutes

Peak Season 2026 is about more than inventory and bidding

Peak season preparation has traditionally focused on the same priorities: forecasting inventory, confirming shipping cutoffs, load-testing the site and locking paid budgets by October. All…

September 11, 2026| 4 minutes

From Fans to Creators: How Disney+ & TikTok Are Turning Fandom Into a Marketing Channel

Disney has spent decades protecting how its characters appear in public. In August 2026, however, it appeared to choose to move in the opposite direction,…

September 09, 2026| 2 minutes

Phone Numbers Over Cards: Why Portugal’s Checkout Process Is Different

Most checkout flows are still built around a 16-digit card number as the first move. Portugal skipped that step: MB WAY lets shoppers pay with…

September 03, 2026| 6 minutes

Maintaining Your Brand Voice In The Age of AI

For marketing teams, the appeal of generative AI is not difficult to understand. A first draft that once took an hour can now appear in…

September 01, 2026| 3 minutes

The Digital Pill Turns One: Reflecting On A Year Of News & Views On SEO and Paid Media

One year ago, on 1st September 2025, the first edition of The Digital Pill landed on LinkedIn with a promise: five updates a week, each…

August 26, 2026| 4 minutes

Luxury Brands Deserve Luxury SEO: The Key To Successful Strategies

Luxury was online before most of retail took it seriously A flagship boutique on Bond Street or Via Montenapoleone has always had a digital equivalent.…

August 17, 2026| 8 minutes

Myth Busting – GA’s View on Marketing’s Most Talked About Questions

Every CMO has a version of this list already, even if it isn't written down. It usually starts with a question from the board about…

August 17, 2026| 4 minutes

The EU’s New AI Disclosure Rules Reward Brands With Real Editorial Oversight

What happened On 2nd August, the transparency obligations under Article 50 of the EU AI Act came into effect, backed by guidelines from the European…

August 04, 2026| 3 minutes

Google Search Console just made your local social accounts measurable

On 29th July, Google made platform properties available in Search Console to every account worldwide, three weeks after a staged rollout began on 7th July.…

July 31, 2026| 3 minutes

Paid Media is getting more automated, yet more granular at the same time

Google Ads Editor picked up full AI Max support for Shopping. ChatGPT Ads added conversion bidding and bulk campaign tools. Performance Max was spotted testing…