We publish new articles weekly written by our digital marketing specialist team to keep you updated with the latest industry news and expert insights. We’re a trusted knowledge source and provide original analysis so you can stay ahead.
August 04, 2026| 3 minutes
On 29th July, Google made platform properties available in Search Console to every account worldwide, three weeks after a staged rollout began on 7th July.…
June 03, 2026| 4 minutes
On 13th May 2026, Google updated GA4’s Default Channel Group to include a native AI Assistant channel. Traffic from recognised AI chatbots, including ChatGPT, Gemini and Claude,…
May 19, 2026| 4 minutes
On 15th May 2026, Google published its first official guide to optimising for generative AI features on Google Search. The guide covers AI Overviews, AI…
May 14, 2026| 5 minutes
A new layer in the customer journey is taking shape - one where an AI agent reads, summarises and compares product pages before a human…
May 13, 2026| 4 minutes
ConvertMate's 2026 GEO Benchmark - analysing 12,500+ queries across 8,000 domains - found that just 6.82% of ChatGPT citations overlap with Google's top 10 and…
April 07, 2026| 6 minutes
For the past three years, the dominant narrative in digital marketing has centred on ChatGPT displacing Google and artificial intelligence threatening to upend search as…
March 03, 2026| 8 minutes
International expansion is one of the most complex yet rewarding opportunities in digital marketing. The strategic and technical landscape has shifted significantly in recent years.…
January 14, 2026| 5 minutes
In January 2026, Google unveiled a significant new initiative with the potential to reshape digital commerce and the way retailers approach both organic and paid…
December 01, 2025| 5 minutes
OpenAI’s release of
March 10, 2025| 11 minutes
Table of Contents The world of search is evolving at breakneck speed, and the strategies that once guaranteed visibility are no longer a sure bet.…
August 16, 2024| 9 minutes
Imagine effortlessly capturing the attention of your audience with content that appears right when they need it, without them even searching for it. This is…
July 25, 2024| 8 minutes
Geographic boundaries no longer confine businesses in today's interconnected world. The digital revolution has opened up vast opportunities for companies to reach and engage with…
July 22, 2024| 6 minutes
Digital PR has become essential to increasing a brand’s digital footprint, whilst proving beneficial for SEO development. A key component of
July 21, 2024| 6 minutes
It is said that a picture is worth a thousand words.
June 25, 2024| 9 minutes
When you use Google, Microsoft, Netflix, Zoom, Adobe, Salesforce, or many other platforms online, you experience the power of software as a service (SaaS). SaaS…
June 25, 2024| 11 minutes
The decision to undertake an SEO strategy for an e-commerce store is an investment in the future. As a long-term channel, it will bring measurable…
May 29, 2024| 9 minutes
Are you wondering if SEO is necessary for your startup? Not sure when to start or what the benefits might be? Read on to learn…
March 27, 2024| 7 minutes
Did you know that ecommerce sales reached 5.8 trillion U.S. dollars in 2023 and that projections indicate a
February 21, 2024| 6 minutes
Are you trying to gain more visibility on Google or just trying to get a good understanding of how search engines work? If so, this…
Thinking about improving rankings and enhancing your website's domain authority? No need to look any further!This guide will walk you through the steps to increase…
November 03, 2023| 11 minutes
Optimising your website for search engines is one of the important parts of the broader process of website positioning. It is no secret that Google…
August 03, 2023| 9 minutes
July 05, 2023| 16 minutes
An effective online presence is crucial for businesses to thrive. With the constant evolution of search engine algorithms and the increasing competitiveness of the online…
May 30, 2023| 6 minutes
BrightonSEO is the world’s largest search marketing conference in the world dedicated to providing digital marketing experts with the opportunity to learn and network with…
May 12, 2023| 4 minutes
The Google I/O conference is an annual event where the tech giant showcases its latest developments, products, and technologies. In 2023, the event was held…
April 28, 2023| 2 minutes
April 05, 2023| 4 minutes
Over the last week, we've seen some developments in the SEO space that are worth taking note of. First, Microsoft has announced the launch of…
January 18, 2023| 3 minutes
Machine-generated content is becoming higher quality with the help of AI, creating content which is more human-like. Whether this is acceptable to Google or not…
November 25, 2022| 2 minutes
Google recently revealed that the Panda algorithm was updated years ago, and it evolved into the Coati algorithm.
September 21, 2022| 3 minutes
Even though Black Friday was a success overall, there were many challenges and issues that retailers faced in 2021 stunting their success. We dive deeper…
September 14, 2022| 2 minutes
Unless you’re living under a rock, you have probably heard that Google announced a new Core Algorithm Update by now, which was released on September…
September 14, 2022| 3 minutes
Started in 2009 by Alibaba, this annual event is the biggest shopping event globally with over $139 billion in sales in 2021, breaking yet another…
September 07, 2022| 6 minutes
Finding the right SEO agency will play an important role in the success of your digital marketing strategy. You need to find an agency that…
August 19, 2022| 3 minutes
Google's 'helpful content update' is possibly one of the most significant changes Google has made in over a decade and will have a meaningful impact…
August 15, 2022| 4 minutes
Black Friday is one of the biggest shopping events of the year and occurs on the last Friday of November, followed by Cyber Monday. This…
August 05, 2022| 2 minutes
Google confirmed on their
July 28, 2022| 7 minutes
Some of the highly demanding answers in digital marketing are associated with PPC versus SEO. Which channel is the absolute recipe for success? Which can…
July 21, 2022| 6 minutes
Google search is always changing, the SEO strategies that used to work for ranking in the top positions are different from today, the only thing…
June 30, 2022| 5 minutes
Google Analytics 4 is the next generation of Google Analytics, making it the most powerful yet, giving you even further insights into your online presence.…
June 13, 2022| 5 minutes
Creating content online is very demanding, trying to connect with your audience when there are millions of websites can get overwhelming. But what if we…
June 01, 2022| 6 minutes
MUM, or Multitask Unified Model, is a new search update that aims to overcome language barriers and understand search queries to such a degree that…
May 31, 2022| 4 minutes
Google announced that they have released their core update for Google Search, with it taking around 1-2 weeks to fully roll out. It’s a global…
May 25, 2022| 6 minutes
Evergreen content is an important part of your content marketing strategy, as it is valuable information that can be considered useful over months, even years.
April 21, 2022| 8 minutes
Competitor analysis is an invaluable source of information, useful for planning your SEO strategy. Therefore we've shared our tips on how to conduct a competitor…
March 25, 2022| < 1 minutes
This week Google announced they were updating their product review ranking, ensuring that product reviews in Search meet specific criteria.
March 17, 2022| 8 minutes
We have created a guide, directing you step by step on what is important for successful SEO optimisation and the measures should you take to…
March 09, 2022| 7 minutes
trategy or find an expert who will help you optimise your website. Having said that, if the content of your blog post is properly researched,…
August 27, 2021| 4 minutes
Amazon A10 algorithm has had a major impact on product search rankings for many Sellers. In order to step up your Amazon strategies, we've gathered…
August 03, 2021| 7 minutes
Monitoring CWVs in Analytics will help you spot the pages to optimize to improve SEO performances and UX. Let’s find out how to track them:…
July 29, 2021| 10 minutes
The dreaded day has arrived. Google core web vitals are a ranking factor from July 7 2021. What does it mean for your website? Discover…
June 16, 2021| 7 minutes
Wonder how to optimize your site for the Russian market? Discover the key differences between Yandex and Google and learn how to optimize your site…
May 05, 2021| 6 minutes
E-commerce sales grew by 30% last year and are expected to continue growing in 2021. Increasing shifts in consumer behavior and demand, combined with technological…
April 26, 2021| 2 minutes
With the new Google algorithm update being only a couple of months away, it is important for users to adequately prepare their website for the…
March 05, 2021| 3 minutes
Google recently updated its property from the one we’re used to, Universal analytics, to Google Analytics 4 by adding extra features helpful for businesses. The…
February 16, 2021| 3 minutes
Conversion rate optimization (CRO) is the process of increasing the percentage of users who take action on your website, whether this includes watching a video,…
February 08, 2021| 2 minutes
The evolution of the internet and the online world have made information more accessible than ever, giving a strong reason why to provide customers with…
January 26, 2021| 3 minutes
Data is extremely valuable in digital marketing strategies, as it provides the necessary information on your customers’ needs and interactions with your website. A useful…
December 24, 2020| 4 minutes
Technical SEO is the set of activities and optimizations that you can implement to make your website more comprehensible for search engines when they crawl…
December 10, 2020| 3 minutes
On December 3rd, 2020 Google’s new algorithm update rolled out, a global core update that is released every few months by the tech giant. Although…
December 09, 2020| 4 minutes
The correct optimization of Images is a very important element for SEO. This aspect is often underestimated, although images can certainly help your page rank…
September 29, 2020| 4 minutes
A recent research by the Baymard Institute that summarised outcomes of over 41x studies, shows that the average cart abandonment rate is 70%, which means…
September 22, 2020| 3 minutes
Google has launched a new update to Image Search, that is supposed to show more information about the pictures that users are searching for.
September 15, 2020| 3 minutes
In order to successfully launch a digital marketing project, there are several requirements from the client depending on the channels and placements used. For any…
September 07, 2020| 3 minutes
as known, analyzing the past helps in predicting the future, and this is also true for the web. Studying the evolution of the Google algorithm…
August 05, 2020| 3 minutes
Google has recently released an update saying: “We have updated our publisher's support content related to Discover, including guidance around article titles, enabling large high-quality…
July 15, 2020| 3 minutes
A new update in Featured Snippets ensures that the relevant part of a page’s content is highlighted, making it easier to find and thus more…
December 03, 2019| < 1 minutes
Despite the increasing importance of e-commerce, businesses are not allowed to neglect the importance of physical stores to translate a tangible brand experience. With this…
