GA Blog

We publish new articles weekly written by our digital marketing specialist team to keep you updated with the latest industry news and expert insights. We’re a trusted knowledge source and provide original analysis so you can stay ahead.

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September 23, 2026| 10 minutes

Spotting Trends Across Paid & Organic Social: Same Platforms, Different Objectives

In a digital ecosystem where users’ attention is increasingly fragmented, simply being present is no longer enough: brands need to be found in the right…

July 31, 2026| 3 minutes

Paid Media is getting more automated, yet more granular at the same time

Google Ads Editor picked up full AI Max support for Shopping. ChatGPT Ads added conversion bidding and bulk campaign tools. Performance Max was spotted testing…

July 13, 2026| 3 minutes

Google’s Summer Bidding Overhaul: What’s Mandatory and What to Decide Before 17th August

Google Is Rewriting How Your Budget-Limited Campaigns Perform Google announced three changes to Google Ads bidding and budgeting in a single post. Most of the…

June 15, 2026| 4 minutes

Universal Commerce Protocol: why market-by-market feed readiness matters.

Google’s Universal Commerce Protocol is moving from announcement to infrastructure. At Google Marketing Live in May, Google expanded UCP with new checkout, shopping and payment features. It was also…

June 15, 2026| 4 minutes

AI Mode changes the environment, not the principles of paid search.

Google announced four new Gemini-powered ad formats at Google Marketing Live in May 2026. Most of the coverage treated them as a rupture, a new…

June 08, 2026| 5 minutes

Amazon Prime Day 2026: What’s Different This Year and What That Means for Your Campaigns.

Amazon Prime Day is back, and this year it arrives earlier than it has in over a decade. The event will run on 23rd–26th June 2026,…

May 08, 2026| 4 minutes

Paid Media Top Five: What You Need To Know This Week

Five updates landed across Google Ads, Meta and OpenAI this week. They are unrelated in origin - one is a privacy policy change, one is…

July 03, 2025| 3 minutes

Amazon Prime Day 2025: What to Expect and How to Prepare

Amazon Prime Day remains one of the year's most anticipated retail events, and this year the event expands to four full days for the first…

March 02, 2025| 7 minutes

Paid Media Trends To Look Out For In 2025

Table of Contents The Biggest Paid Media Trends for 2025 The landscape of paid media is constantly evolving, driven by advancements in technology, shifting consumer…

February 26, 2025| 6 minutes

Meta in 2025: Key Changes, Evolution, and Recommendations for Advertisers

Table of Contents The world of social media is constantly evolving, and Meta continues to be at the forefront of digital advertising innovation. With over…

February 26, 2025| 6 minutes

Pinterest in 2025: Pinterest Predicts, Trends, Opportunities, and Insights for Businesses and Creators

Table of Contents Pinterest has evolved over the years into more than just a virtual inspiration board. As we move into 2025, the platform has…

August 23, 2024| 8 minutes

Pros & Cons of PPC Automation: A Comprehensive Analysis

Table of Contents Imagine spending less time managing your pay-per-click (PPC) ad campaigns whilst achieving a higher return on investment. PPC automation makes this possible.…

May 17, 2024| 11 minutes

How to Build Successful International PPC Campaigns?

Have you ever noticed those ads that pop up while you're searching across your favourite search engine? They're part of Pay-Per-Click (PPC) campaigns, often commonly…

October 18, 2023| 4 minutes

Programmatic Ads: What’s Next?

Programmatic advertising allows advertisers to use machine learning and highly intelligent software to plan and buy media effectively at scale. With highly targeted, data-driven programmatic…

September 27, 2023| 5 minutes

Global Strategy, Local Approach: How to Create a Localised Paid Media Strategy

A global expansion strategy will enable your business to reach new markets, enhancing your brand’s reputation and creating new revenue. However, as with all marketing…

July 08, 2023| 3 minutes

How To Optimise Your Search Strategy for Voice Search

The way people are searching for information is constantly changing and advertisers, with the increased use of voice-enabled devices such as smart speakers, virtual assistants,…

June 13, 2023| 5 minutes

How to Leverage Your Media Strategy with SEO & SEM

As businesses continue to shift their focus towards online channels, search engine optimisation (SEO) and search engine marketing (SEM) have become crucial tools in the…

June 06, 2023| 3 minutes

Google Marketing Live 2023: Key Takeaways

Every year,

March 13, 2023| 3 minutes

The Future of Paid Social Ads

As social media continues to evolve, paid social advertising is also likely to continue to grow in effectiveness as a marketing tool in the future.…

March 06, 2023| 3 minutes

The Future of Search Advertising

Nowadays,

March 01, 2023| 2 minutes

Google Sunsetting Similar Audiences; What You Need to Know

Google has been taking steps to adapt to the ever-changing landscape of data privacy while ensuring valuable insights can still be extracted. In line with…

February 09, 2023| 4 minutes

Automation in Paid Media: 5 Practical Examples

Advertising has been evolving throughout the years, with new platforms on the rise and the continuous addition of new technologies and features to existing platforms.…

January 31, 2023| 4 minutes

Preparing for Valentine’s with Paid Marketing

As the month of love approaches, it’s pivotal that your business and marketing strategy are prepared to fight with competitors for visibility on the crowded…

January 25, 2023| 2 minutes

Why You Should Transition to Google Analytics 4 Now

Google Analytics is one of the main tools that marketers use to measure and analyse how people interact with your website, and it is widely…

December 05, 2022| 5 minutes

Google Launches New Search, Map & Shopping Features

Google has announced new search features aimed at bringing search to more users in more helpful ways. The new features include upgrades to Google Lens…

November 23, 2022| 3 minutes

Google Ads is Sunsetting Similar Audiences Next Year

Google has announced that they are going to start sunsetting similar audiences in 2023 as a result of ongoing developments around protecting user privacy, starting…

September 21, 2022| 3 minutes

Black Friday Issues & Trends in 2021: What Learnings Can We Implement for Black Friday in 2022?

Even though Black Friday was a success overall, there were many challenges and issues that retailers faced in 2021 stunting their success. We dive deeper…

September 14, 2022| 3 minutes

China’s Singles’ Day: The World’s Biggest Shopping Event Goes Global

Started in 2009 by Alibaba, this annual event is the biggest shopping event globally with over $139 billion in sales in 2021, breaking yet another…

August 31, 2022| 2 minutes

Google Makes Digital Out-of-Home Ads Available in Display & Video 360 Campaigns

Google has announced that all Display & Video 360 users will be able to expand their campaign to digital out-of-home (DOOH) ads. This is a…

August 15, 2022| 4 minutes

Black Friday Marketing Strategies to Boost Your eCommerce Sales

Black Friday is one of the biggest shopping events of the year and occurs on the last Friday of November, followed by Cyber Monday. This…

July 28, 2022| 7 minutes

SEO vs PPC: What is More Important for Your Digital Marketing Strategy?

Some of the highly demanding answers in digital marketing are associated with PPC versus SEO. Which channel is the absolute recipe for success? Which can…

July 26, 2022| 2 minutes

How to Prepare for Performance Max Campaigns Replacing Smart Shopping

Smart Shopping and Local campaigns will soon be replaced with Performance Max campaigns, with the upgrades to be complete by September 2022. With the months…

July 13, 2022| 3 minutes

10 Actionable Google Analytics Tips to Boost Your Sales

Google Analytics is one of the most important and powerful tools you can use to help understand your website traffic, and how users interact. It’s…

July 05, 2022| 3 minutes

How to Optimise Your Amazon Account for Prime Day 2022

Amazon Prime Day is coming up on the 12th – 13th July 2022 in more than 20 countries, and along with it a whole host…

June 27, 2022| < 1 minutes

Google Ads Manager Releases New Updates

Google Ads Manager has released eight new updates that are important for advertisers to be aware of, as well as a couple of additional updates…

May 30, 2022| 4 minutes

Google Announces New Ads Tools at Google Marketing Live

Google announced new ad tools at its Google Marketing Live event on the 24th May 2022 including new Insights reports, updates to Max Performance campaigns,…

May 06, 2022| < 1 minutes

Google Ads Launches Manager Account Dashboards

Google Ads have announced that advertisers can now use dashboards at the manager account level, this allows advertisers to see performance across multiple accounts.

March 23, 2022| 3 minutes

What You Need to Know About Google’s Performance Max Campaigns

One of the most important changes in PPC is Google’s Performance Max campaigns which use automation to help marketers drive more conversions, gain more transparent…

August 20, 2021| 2 minutes

Instagram launches Ads in Instagram Shop

Instagram is further investing in its e-commerce business, by expanding the possibilities within Instagram Shops, with the launch of a new advertising product: Ads in…

June 21, 2021| 2 minutes

GA Agency is Officially a Google Ads Partner!

We are proud to announce we have been awarded the Google Partner badge by Google! As such, we belong to a select group of digital…

March 05, 2021| 3 minutes

New Google Analytics 4 Property: 5 Major Changes Made & Advantages of Using It

Google recently updated its property from the one we’re used to, Universal analytics, to Google Analytics 4 by adding extra features helpful for businesses. The…

February 16, 2021| 3 minutes

How to Increase Conversion Rate

Conversion rate optimization (CRO) is the process of increasing the percentage of users who take action on your website, whether this includes watching a video,…

January 26, 2021| 3 minutes

Top 5 Benefits of Google Tag Manager

Data is extremely valuable in digital marketing strategies, as it provides the necessary information on your customers’ needs and interactions with your website. A useful…

January 18, 2021| 2 minutes

IOS14’s New Opt-in Requirement: What Does it Mean for Your Advertising Strategy?

With the launch of the new iOS 14 update, Apple is also expected to roll out a new privacy opt-in requirement in 2021. The new…

September 29, 2020| 4 minutes

How Can Remarketing Help to Recover Abandoned Carts?

A recent research by the Baymard Institute that summarised outcomes of over 41x studies, shows that the average cart abandonment rate is 70%, which means…

September 22, 2020| 3 minutes

Google Adds Relevant Knowledge Graph Facts to Image Search

Google has launched a new update to Image Search, that is supposed to show more information about the pictures that users are searching for.

September 15, 2020| 3 minutes

Digital Marketing Plan Checklist

In order to successfully launch a digital marketing project, there are several requirements from the client depending on the channels and placements used. For any…

August 27, 2020| 2 minutes

Google is Testing New Ads on Google My Business Pages

Google is testing new Advertising on GMB Accounts, starting with the food industry in the US.

July 28, 2020| 2 minutes

Discovery Ads now Available Globally in Google Ads

The importance of images and videos in ads has become increasingly evident. 86% of online consumers look for shopping ideas and inspiration when they browse…

July 15, 2020| 3 minutes

Google’s newest update in Featured Snippets

A new update in Featured Snippets ensures that the relevant part of a page’s content is highlighted, making it easier to find and thus more…

July 13, 2020| 2 minutes

How can Google “Pay-Per-Stay” Program Help Your Hotel?

Search behavior has drastically changed over the last few months due to the pandemic. If on one hand this crisis has brought the travel industry…