GA Blog

We publish new articles weekly written by our digital marketing specialist team to keep you updated with the latest industry news and expert insights. We’re a trusted knowledge source and provide original analysis so you can stay ahead.

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September 11, 2026| 4 minutes

From Fans to Creators: How Disney+ & TikTok Are Turning Fandom Into a Marketing Channel

Disney has spent decades protecting how its characters appear in public. In August 2026, however, it appeared to choose to move in the opposite direction,…

July 16, 2026| 2 minutes

The gaps between SEO, paid and AI are where visibility leaks. Here’s what we did about our own site.

Search used to mean Google. Now it means organic results, paid placements and AI answers from ChatGPT, Perplexity and Google's AI Overviews. We have just…

July 03, 2026| 2 minutes

Strutt & Parker appoints GA Agency to drive digital growth across SEO, GEO and Paid Media

GA Agency is pleased to announce its new, long-term partnership with

June 11, 2026| 4 minutes

What Google Marketing Live 2026 could mean for your strategy.

Google Marketing Live 2026 landed at the end of May with a long announcement list and a clear throughline. AI Max extensions, Ask Advisor, Universal…

May 19, 2026| 4 minutes

Is GEO actually an evolution of SEO, as Google states?

On 15th May 2026, Google published its first official guide to optimising for generative AI features on Google Search. The guide covers AI Overviews, AI…

May 14, 2026| 5 minutes

Gemini is now inside your Customers’ Browser – what Auto Browse means for Brand Visibility

A new layer in the customer journey is taking shape - one where an AI agent reads, summarises and compares product pages before a human…

May 13, 2026| 4 minutes

AI search visibility: 10 fundamental steps to build it

ConvertMate's 2026 GEO Benchmark - analysing 12,500+ queries across 8,000 domains - found that just 6.82% of ChatGPT citations overlap with Google's top 10 and…

May 08, 2026| 4 minutes

Paid Media Top Five: What You Need To Know This Week

Five updates landed across Google Ads, Meta and OpenAI this week. They are unrelated in origin - one is a privacy policy change, one is…

May 07, 2026| 5 minutes

GEO was built in English. Most of your markets aren’t

The GEO discipline (structured data, entity authority, schema markup, citation optimisation) was conceived by English-speaking practitioners, stress-tested against English-language queries and validated against benchmarks that…

April 30, 2026| 4 minutes

Google retires Dynamic Search Ads: what the move to AI Max means for Paid Search

On 15 April 2026, Google announced that Dynamic Search Ads (DSA) will be retired as a standalone format. Starting this September, all eligible campaigns will…

April 10, 2026| 3 minutes

The AI funnel shift: how e-commerce brands can win the ChatGPT consideration stage.

On 24 March 2026, OpenAI significantly upgraded ChatGPT's commerce capabilities and shopping experience, introducing visual product browsing, side-by-side comparisons and conversational filtering, all powered by…

April 07, 2026| 5 minutes

What Is Query Fan-Out & Why Does It Matter?

AI search is fundamentally changing how people find information online. Unlike traditional search, which attempts to match a single query to the most relevant page,…

April 07, 2026| 6 minutes

Google is reshaping Search and GEO is how brands stay ahead

For the past three years, the dominant narrative in digital marketing has centred on ChatGPT displacing Google and artificial intelligence threatening to upend search as…

March 30, 2026| 6 minutes

How to Measure Brand Visibility Across AI Platforms

Traditional SEO metrics like rankings and click-through rates tell only part of the story in 2026. As AI-driven search platforms handle increasing query volume, brands…

March 20, 2026| 3 minutes

GA Agency Partners with Athens SEO 2026, the International Tech SEO & AI in Search Conference

We're proud to announce that GA Agency is an official Hub Partner of

March 05, 2026| 3 minutes

Meta Integrates Manus AI into Ads Manager

March 03, 2026| 8 minutes

International SEO in 2026: What Works & What Doesn’t

International expansion is one of the most complex yet rewarding opportunities in digital marketing. The strategic and technical landscape has shifted significantly in recent years.…

February 23, 2026| 4 minutes

ChatGPT vs Google: Search Volume, Traffic and What It Means for Digital Marketers

Is AI search replacing Google, or is it fundamentally reshaping how digital visibility works? As generative AI platforms like ChatGPT handle billions of prompts per…

February 13, 2026| 3 minutes

Google’s Reported Crackdown on SelfPromotional “Best Of” Listicles

Recent SEO data and industry analysis suggest that Google may be stepping up how its systems evaluate and rank

February 13, 2026| 4 minutes

Google’s February 2026 Discover Core Update: What It Means for Content and Marketers

Google has released a core update specifically for Google Discover, marking the first time a named core update has been aimed exclusively at this feed…

February 03, 2026| 2 minutes

Google Chrome’s Gemini 3 “Auto Browse”: What Marketers Need to Know

Google has introduced Gemini 3 Auto Browse in Chrome, embedding its latest AI directly into the browsing experience. This feature allows the AI to navigate…

February 03, 2026| 4 minutes

ChatGPT Advertising: What Marketers Need to Know About Premium AI Placements

OpenAI’s decision to introduce ads into ChatGPT marks a pivotal moment in the evolution of advertising and AI discovery. After years with a subscription first…

February 03, 2026| 4 minutes

The Most Cited Domains in AI: What Recent Volatility Means for Search and Brand Visibility

A subtle but significant shift occurred in how large language models (LLMs) cited information sources. Domains that had long dominated AI responses, most notably Reddit…

January 14, 2026| 5 minutes

Google’s Universal Commerce Protocol: What It Means for SEO and Paid Media

In January 2026, Google unveiled a significant new initiative with the potential to reshape digital commerce and the way retailers approach both organic and paid…

December 19, 2025| 5 minutes

Lost in Translation? Why AI Still Needs Native-Speaker Editors

The rise of sophisticated AI writing tools has fundamentally reshaped the digital marketing landscape. Platforms such as ChatGPT have evolved from futuristic curiosities into everyday…

December 18, 2025| 5 minutes

Google AI vs. ChatGPT: What Citation Behaviour Means for Retail Visibility

Artificial intelligence is no longer a supporting player in search. It is rapidly becoming the interface through which consumers research, evaluate and choose products. At…

December 05, 2025| 3 minutes

Why ChatGPT Shopping Research Matters for Modern E-commerce

The e-commerce landscape continues to evolve rapidly. At GA Agency, we closely monitor the developments that shape digital growth for our clients. The rollout of

December 05, 2025| 3 minutes

OpenAI’s Shift Toward Advertising: What It Means for Brands

Artificial intelligence has become the engine that shapes how consumers search, compare and decide. At GA Agency, we monitor these shifts because they redefine how…

December 05, 2025| 4 minutes

How Google’s Branded Queries Filter Transforms Non-Branded vs Branded SEO Reporting

Search is evolving, and the expectations for clarity in performance reporting are evolving with it. At GA Agency, we continuously look for ways to provide…

December 02, 2025| 15 minutes

2026 Digital Marketing Trends & Predictions That Will Shape the Future of Online Growth

The first thing to consider when mapping out your marketing strategy is the events and seasons that will affect your business. That's why it is…

December 01, 2025| 5 minutes

ChatGPT Atlas: Key Considerations for SEO/GEO, Paid Media & Brand Consistency

OpenAI’s release of

December 01, 2025| 7 minutes

Why Ignoring AI Hurts Your SEO (and How SEO/AI Integration Helped Us Win)

AI has moved from an optional layer in search to a structural force that shapes how information is discovered, evaluated and ranked. Google, OpenAI, Perplexity…

November 27, 2025| 6 minutes

Google Search in the Age of AI: How Discovery, Content and User Behaviour Are Being Rebuilt

For almost three decades, Google Search has been the primary gateway to information on the internet. It shaped how people learn, buy and make decisions,…

November 12, 2025| 13 minutes

Last-Minute Black Friday & Cyber Monday 2025 Strategy: Fast, Impactful Marketing Tactics You Can Still Launch

The weeks leading into Black Friday and Cyber Monday often separate brands that react from those that respond. In a market shaped by shifting demand…

October 14, 2025| 5 minutes

Why AI Chatbots (Like ChatGPT) and Google Search are Co-Creating the Future of Discovery

If you work in marketing, SEO, or content, you’ve felt the tremor. The rise of generative AI, led by tools like ChatGPT, has been seismic,…

September 25, 2025| 4 minutes

Google Rank Tracking in Turmoil: What the Recent Chaos Means for Your SEO Strategy

The SEO world is facing unprecedented disruption. Recent changes by Google have thrown rank tracking and performance monitoring into disarray, leaving agencies and brands scrambling…

September 23, 2025| 2 minutes

PINXIT Appoints GA Agency to Support Digital Growth Through Full-Funnel Paid Media Strategy

GA Agency is proud to announce its new partnership with

August 29, 2025| 4 minutes

ChatGPT 5 Arrives but What Does It Mean for Business?

Top Points ChatGPT 5 is here and it is already stirring debate in the marketing world. Here’s what matters most: Smarter and faster - improved…

August 12, 2025| 2 minutes

Lake District Country Hotels Partner With GA Agency for Omnichannel Growth

GA Agency is pleased to announce its collaboration with

July 30, 2025| 5 minutes

Understanding Reddit: What It Is and How to Advertise on It

Reddit is a unique platform that combines social networking, discussion forums, and news aggregation. It's often referred to as "the front page of the internet"…

July 03, 2025| 3 minutes

Amazon Prime Day 2025: What to Expect and How to Prepare

Amazon Prime Day remains one of the year's most anticipated retail events, and this year the event expands to four full days for the first…

June 14, 2025| 2 minutes

Experiential Learning in the Lakes: Our Visit to Impact’s Headquarters in the Lake District

In May, some of the GA Agency team travelled to the Lake District to visit our client,

June 05, 2025| 4 minutes

Missed BrightonSEO? These Are the Insights Everyone’s Talking About

June 05, 2025| 4 minutes

AI Max for Search: Google’s Boldest Step Yet in Ad Automation

In the latest evolution of Google Ads, AI Max for Search campaigns is here — and it’s a game-changer. Designed to boost ad performance using…

June 05, 2025| 4 minutes

U.S. Searchers Get Full Access to Google’s AI Mode: Here’s What It Means for Marketing

In a bold move that may reshape how users engage with search, Google has officially launched its long-anticipated AI Mode to all users in the…

May 23, 2025| 3 minutes

Athens SEO 2025: How Athens Became the New Capital of Technical SEO

On May 24, 2025, Athens will host

May 07, 2025| 3 minutes

How a ChatGPT-Shopify Partnership Could Redefine Online Shopping

The integration of generative AI into ecommerce is no longer speculative — it’s underway. As rumours swirl about a

May 07, 2025| < 1 minutes

Insights from Google’s ‘Su Misura’ Event: Personalisation and Local Business Growth

In April, we had the pleasure of attending “Su Misura”, an exclusive event organised by Google Italy in the stunning setting of Chiostro del Bramante,…

May 07, 2025| 4 minutes

ChatGPT Expands Search Capabilities: What It Means for Digital Marketers and E-Commerce Brands

OpenAI’s latest update to ChatGPT marks a significant milestone in the evolution of AI-driven search. With the rollout of shopping features, WhatsApp integration, and enhanced…

May 07, 2025| 6 minutes

Threads Ads: Meta’s Latest Move to Engage Advertisers and Users

What is Threads? Launched by

April 22, 2025| 2 minutes

Trip.com Leverages GA Agency’s Expertise to Boost Train Travel Engagement

We’re excited to announce that Trip.com has chosen GA Agency as its SEO partner for 2025! We’ll be working on Trip.com’s brand,

April 01, 2025| 3 minutes

GA Agency Connects With Industry Leaders at London eCommerce Summit

Attending the

April 01, 2025| 10 minutes

The Ultimate Guide to TikTok Ads: Formats, Metrics, and Best Practices for 2025

Table of Contents TikTok has rapidly emerged as one of the most influential social media platforms, captivating millions of users across the globe. Its interactive,…

April 01, 2025| 7 minutes

AI Innovations Transforming Paid Media: The Future of Advertising in 2025

Table of Contents Introduction Artificial Intelligence has moved beyond being just a futuristic concept in digital advertising - it’s now the foundation of how brands…

April 01, 2025| < 1 minutes

GA Agency Shortlisted for European Search Awards

We are excited to share another incredible milestone for GA! We have been shortlisted in two categories for the prestigious

March 31, 2025| 9 minutes

DeepSeek vs. ChatGPT: Comparison of Open Source AI Models

Table of Contents The launch of the Chinese AI chatbot …

March 24, 2025| 2 minutes

Fashion Clinic Partners with GA Agency to Refine Its Digital Strategy Through SEO & Paid Media

Fashion has always been at the heart of GA Agency, and our collaborations with top brands have allowed us to refine our expertise and craft…

March 17, 2025| < 1 minutes

GA Agency Shortlisted for the UK Company Culture Awards

We are deeply excited to share that GA Agency has been shortlisted in three categories for the

March 10, 2025| 11 minutes

SEO Trends 2025: What Marketers Need to Know

Table of Contents The world of search is evolving at breakneck speed, and the strategies that once guaranteed visibility are no longer a sure bet.…

March 10, 2025| 2 minutes

GA Agency Retains Google Premier Partner Status for 2025

We’re excited to announce that GA Agency has retained Google Premier Partner status for 2025, solidifying our position among the top 3% of agencies in…

March 02, 2025| 7 minutes

Paid Media Trends To Look Out For In 2025

Table of Contents The Biggest Paid Media Trends for 2025 The landscape of paid media is constantly evolving, driven by advancements in technology, shifting consumer…

February 26, 2025| 6 minutes

Meta in 2025: Key Changes, Evolution, and Recommendations for Advertisers

Table of Contents The world of social media is constantly evolving, and Meta continues to be at the forefront of digital advertising innovation. With over…

February 26, 2025| 6 minutes

Pinterest in 2025: Pinterest Predicts, Trends, Opportunities, and Insights for Businesses and Creators

Table of Contents Pinterest has evolved over the years into more than just a virtual inspiration board. As we move into 2025, the platform has…

February 14, 2025| < 1 minutes

Halalbooking Appoints GA Agency as Strategic Partner for SEO & Digital PR Growth

We’re kicking off the year with exciting news! GA Agency is proud to partner with

January 29, 2025| 7 minutes

Why the Music Industry Should Invest in Paid Media Advertising

Table of Contents In today’s digital landscape, the music industry faces both extraordinary opportunities and intense competition. With the rise of streaming platforms, artists and…

December 17, 2024| 2 minutes

GA Agency Named One of the Top “People First” Companies in the UK with the Culture 100 Award

A Culture That Inspires Growth At GA Agency, we strongly believe that a company’s true value is determined by the people who are part of…

December 17, 2024| 3 minutes

BlueSky Explained: Your Essential Guide to the Next Big Thing in Social Media

Social media has evolved dramatically over the years, with new platforms reshaping how we connect, share, and engage. Among these emerging platforms, BlueSky—a decentralised social…

December 15, 2024| 3 minutes

Google Introduces Gemini 2.0. What to Expect from the Latest AI Model

Last week,

December 11, 2024| 16 minutes

The UK Marketing Holiday Calendar 2025: Don’t Miss Out on These Important Dates

The first thing to consider when mapping out your marketing strategy is the events and seasons that will affect your business. That's why it is…

December 11, 2024| 15 minutes

US Marketing Holiday Calendar 2025: The Top 39 Dates You Won’t Want To Miss

When creating a marketing strategy, it’s important to consider all the events and holidays that have an impact on your business. It’s essential to plan…

December 04, 2024| 3 minutes

BrightonSEO San Diego 2024: Insights from the World’s Leading SEO Conference

Last month, the BrightonSEO conference landed in San Diego for its second U.S. edition, bringing together search professionals to explore the latest trends, tools, and…

December 03, 2024| 5 minutes

Mastering Competitor PPC: Strategies & Tools for Success

Did you know that businesses investing in pay-per-click (PPC) advertising experience a 50% higher conversion rate compared to organic traffic? In 2024, global digital ad…

December 02, 2024| 5 minutes

How To Optimise For Post-Holiday Ad Fatigue

Table of Contents As the festive season winds down, consumers are left with more than just holiday leftovers - they’re often overwhelmed by a flood…

November 13, 2024| 2 minutes

GA Agency Joins Celeste, a Leading Global Commerce Hub

A Word from the Founder I’m excited to finally share some big news for GA Agency! We’re officially joining the Celeste Commerce Hub, the…

October 30, 2024| 2 minutes

Exploring the Future of AI & Fashion with Google’s Unfold Event

“What does the future of fashion look like?” With 73% of consumers expecting brands to embed their personal preferences directly into their shopping experience, and…

October 23, 2024| 9 minutes

Key Digital Marketing Tactics for Black Friday & Cyber Monday

Table of Contents Black Friday and Cyber Monday are widely recognised as two of the biggest shopping events of the year, drawing in millions of…

October 10, 2024| 3 minutes

Digital Dialects: Which language does the UK search in?

As a digital marketing agency, we are naturally interested in how people search for what they need, whether that be what they search or the…

September 17, 2024| 9 minutes

Digital Marketing in Japan: Adapting to Cultural Nuances

Breaking into Japan’s market goes beyond conventional digital marketing, it's about unlocking a cultural enigma. To captivate Japanese consumers, brands need more than a generic…

September 17, 2024| 7 minutes

9 Examples Of Remarketing: Dynamic Strategies For Better Conversions

Remarketing can play a key role in increasing conversion volumes. But what are examples of remarketing? What’s the difference between remarketing and retargeting? Remarketing can…

September 13, 2024| 6 minutes

TikTok Ads for Luxury Brands: Our Comprehensive Guide

In the ever-evolving digital marketing landscape, luxury brands constantly seek innovative ways to connect with their audiences. For this reason, luxury companies have become more…

August 29, 2024| 10 minutes

Savills Real Estate Marketing: A Deep Dive into Their Successful Digital Marketing Strategy

Table of Contents The global real estate market is showing resilience and potential for growth despite recent economic challenges, particularly in Europe.Rising interest rates, a…

August 23, 2024| 8 minutes

Pros & Cons of PPC Automation: A Comprehensive Analysis

Table of Contents Imagine spending less time managing your pay-per-click (PPC) ad campaigns whilst achieving a higher return on investment. PPC automation makes this possible.…

August 16, 2024| 2 minutes

GA Agency Makes It Into DAN’s List of Top 10 Digital Agencies in London, August 2024

Achieving recognition for your hard work, receiving praise for your dedication, and being seen as a leader in your field — these are goals that…

August 16, 2024| 9 minutes

Google Discover Optimisation: Maximising Visibility in Discovery Feed

Imagine effortlessly capturing the attention of your audience with content that appears right when they need it, without them even searching for it. This is…

July 25, 2024| 8 minutes

Multilingual Digital Marketing: Strategies for Global Audiences

Geographic boundaries no longer confine businesses in today's interconnected world. The digital revolution has opened up vast opportunities for companies to reach and engage with…

July 25, 2024| 3 minutes

GA’s Opinion: Cookieless Tracking – What Does This Mean for Advertisers?

For some, the news came as an unexpected shock that potentially undoes years of preparation. For others, it was the news they’d been waiting for…

July 22, 2024| 6 minutes

Is The Link You Have Built Relevant?

Digital PR has become essential to increasing a brand’s digital footprint, whilst proving beneficial for SEO development. A key component of

July 21, 2024| 6 minutes

The Rise of Visual Search SEO: What You Should Consider in 2024

It is said that a picture is worth a thousand words.

June 27, 2024| 8 minutes

Long-Form vs. Short-Form Content: Choosing the Right Approach

Imagine scrolling through an endless sea of content, your finger hovering over the screen. Suddenly, you're faced with a choice: a bite-sized snippet or an…

June 26, 2024| 5 minutes

Localisation vs Translation: What Is the Exact Difference

“Think global, act local.” This popular business quote captures the essence of why understanding the difference between localisation and translation is crucial for international businesses.…

June 26, 2024| 3 minutes

We Make Future 2024: The Future Starts with Innovation

GA Agency thrives on innovation and the willingness to embrace change, so we couldn’t miss the opportunity to attend

June 25, 2024| 9 minutes

How to Master SaaS SEO in 2024

When you use Google, Microsoft, Netflix, Zoom, Adobe, Salesforce, or many other platforms online, you experience the power of software as a service (SaaS). SaaS…

June 25, 2024| 11 minutes

Technical SEO for Ecommerce: Strategies for Online Retailers in 2024

The decision to undertake an SEO strategy for an e-commerce store is an investment in the future. As a long-term channel, it will bring measurable…

June 18, 2024| 2 minutes

Exploring the Future of the Workplace with Impact’s Leading Edge Event

“Is your organisation equipped for the future?” With 85% of jobs that will exist in 2030 predicted to have not been invented yet, that was…

May 29, 2024| 9 minutes

SEO for Startups: Proven Strategies for Success

Are you wondering if SEO is necessary for your startup? Not sure when to start or what the benefits might be? Read on to learn…

May 29, 2024| 2 minutes

GA Agency & Impact Join Forces to Uncover the Potential of Experiential Learning

What‘s connecting a transformational leadership company and a digital marketing agency? More than you would think. The care for a local approach balanced with a…

May 23, 2024| 2 minutes

Between Learning & Celebrations: GA Agency Reunites for Its Second Off-Site Event

The genuine interest in knowledge-sharing and rooting for each other to achieve common goals is what makes GA Agency a vibrant and innovative company culture.…

May 17, 2024| 11 minutes

How to Build Successful International PPC Campaigns?

Have you ever noticed those ads that pop up while you're searching across your favourite search engine? They're part of Pay-Per-Click (PPC) campaigns, often commonly…

April 29, 2024| < 1 minutes

Sara Martinetti, Senior Project Manager at GA, Nominated for Rising Star Award

We are incredibly excited to announce that our Senior Project Manager, Sara Martinetti, has been shortlisted for the prestigious Rising Star Award at the

April 29, 2024| 2 minutes

How SEO Is Embracing Social Media: GA Agency Speaks about OSO at Brighton SEO

Have you ever heard of OSO? For anyone who joined us at BrightonSEO this April, it was a hot topic on the agenda! We were…

April 29, 2024| 2 minutes

GA Agency Joins Forces with The Education Group to Drive Education into an Exciting Future

We are glad to announce a great new collaboration! We are thrilled to announce the new partnership between

April 29, 2024| 2 minutes

We Attended the First Search Central Event in Bucharest

In Bucharest, the first-ever

March 27, 2024| 7 minutes

How to Increase ECommerce Conversion Rate: Data-Backed Tİps

Did you know that ecommerce sales reached 5.8 trillion U.S. dollars in 2023 and that projections indicate a

March 27, 2024| < 1 minutes

Our Founder & CEO, Guido Ampollini, Among Top Industry Leaders in Agency Hackers’ Growth Index

In a recent announcement by Agency Hackers, the spotlight is on the Top 50 agency leaders showcasing remarkable growth, and we're thrilled to share that…

March 21, 2024| 2 minutes

What we’ve learned at Women in Tech SEO London

Over 400 female SEO professionals came together in London for the latest

March 19, 2024| 2 minutes

GA Agency Partners with Haiper AI to Revolutionise Art & Technology

We are kicking off the new year with great new collaborations! We are thrilled to announce the new partnership between

February 28, 2024| 2 minutes

GA Agency Has Been Named a 2024 Google Premier Partner

We’re thrilled to announce that GA Agency has been certified as a Google Premier Partner for 2024, ranking us amongst the top 3% of agencies…

February 21, 2024| 6 minutes

What Is Search Intent in SEO & How to Optimise for It

Are you trying to gain more visibility on Google or just trying to get a good understanding of how search engines work? If so, this…

February 21, 2024| 6 minutes

How to Increase Domain Authority in 2024: An Ultimate Guide

Thinking about improving rankings and enhancing your website's domain authority? No need to look any further!This guide will walk you through the steps to increase…

February 16, 2024| 6 minutes

AI in Marketing: How It Will Shape the Future

Mastercard CMO & CCO Raja Rajammanar believes that "AI is probably going to be the single biggest disruptor and enabler of marketing in total. It’s…

February 13, 2024| 2 minutes

GA Agency Partners with Digital Fashion Academy for Exclusive Online Class

We are excited to share that at the end of January, we collaborated with

January 30, 2024| 3 minutes

Plan Your Content for 2024: The 20 Top French Events You Can’t Miss

Reach your marketing goals by having a clear overview of all events, dates, and holidays for 2022 in France.

January 30, 2024| 2 minutes

Plan your 2024 Marketing Strategy Based on These Top 21 German Events

We have researched the main German holidays you can look forward to in 2022 to engage with your target audience on many occasions and across…

January 30, 2024| 3 minutes

2024 Spanish Marketing Calendar with 20 Dates to Mark

Do you want to create a specific content calendar to prepare for the year ahead and have a clear overview of all Spain-based events and…

January 30, 2024| 2 minutes

Marketing Calendar 2024: Plan Your Posts Around These 18 Italian Holidays & Events

To give you a clear view of the upcoming holidays and events, GA Agency made sure to research the most important sales and shopping events,…

January 29, 2024| 2 minutes

Renewing Our Partnership with Alpitour World for Ultimate Travel Experiences

What takes a partnership from good to exceptional? The answer unfolds as we proudly announce the renewed collaboration between GA Agency and

January 23, 2024| 3 minutes

GA Agency at Search Marketing Connect : Our SEO Tech Lead Talks Alpitour Strategy

Alpitour's online presence delivers a clear message. When SEO and Content Marketing work hand in hand, the results are not just seen; they're properly celebrated.…

December 15, 2023| 6 minutes

Top Tourism Marketing Trends That Will Shape the Travel Industry in 2024

The world of tourism is an incredibly dynamic and growing sector. In recent months, market trends in the tourism industry have experienced important changes and…

December 13, 2023| 8 minutes

What eCommerce Trends Will Define 2024

The world of ecommerce is continuously evolving, driven by technological advancements and changing consumer expectations. As we approach 2024, it is crucial for businesses to…

November 03, 2023| 11 minutes

Fashion SEO Strategies: A Comprehensive Guide

Optimising your website for search engines is one of the important parts of the broader process of website positioning. It is no secret that Google…

October 26, 2023| 3 minutes

Google Search Generative Experience: How Will It Work & Impact SEO?

Although the topic of Search Generative Experience (SGE) is still very fresh, it is known as a revolution in Google Search. It’s an experimental version…

October 18, 2023| 4 minutes

Programmatic Ads: What’s Next?

Programmatic advertising allows advertisers to use machine learning and highly intelligent software to plan and buy media effectively at scale. With highly targeted, data-driven programmatic…

October 11, 2023| 2 minutes

Our SEO Tech Lead Takes Centre Stage with Award-Winning Talk on Website Migration

Our dedication to excellence was recently on full display as Pamela, our SEO Tech Lead at GA Agency, took home a prestigious award at the…

September 27, 2023| 5 minutes

Global Strategy, Local Approach: How to Create a Localised Paid Media Strategy

A global expansion strategy will enable your business to reach new markets, enhancing your brand’s reputation and creating new revenue. However, as with all marketing…

September 22, 2023| 2 minutes

Empowering Charities Through Digital Impact

As an established digital marketing agency, it’s important that we give back and help support charities with their digital marketing strategies. We have recently partnered…

September 13, 2023| 2 minutes

Google Algorithm Update: August 2023 Core Update Roll Out Complete

September 01, 2023| 2 minutes

Our International SEO Team Continues to Grow

In line with our continuous dedication to enhancing and growing our team at GA Agency, we are excited to welcome three outstanding new members. They…

July 26, 2023| 2 minutes

UCLA Partner with GA Agency on the Impact of AI on the Digital Industry

The digital marketing industry is witnessing a transformative wave driven by advancements in generative AI technology. To navigate this uncharted territory and seize opportunities for…

July 14, 2023| < 1 minutes

Our Founder, Winner in the Touchpoint Engagement Awards 2023

We are proud to share that our founder, Guido Ampollini, has been awarded the prestigious "Boarding Pass" award at the

July 07, 2023| 3 minutes

Instagram Threads vs Twitter: A Battle for Conversational Domination

July 06, 2023| 2 minutes

Our New SEO Specialists & Strategists Powering Up Our Team for Success

As part of our ongoing commitment to strengthening and expanding our team at GA Agency, we are thrilled to introduce three exceptional additions who bring…

June 29, 2023| 2 minutes

GA Agency Shortlisted in the European Ecommerce Awards 2023

As an international digital marketing agency delivering exceptional results for our clients across Europe, we’re proud to announce that we have been shortlisted in the

June 06, 2023| 3 minutes

Google Marketing Live 2023: Key Takeaways

Every year,

May 30, 2023| 6 minutes

BrightonSEO: Key Takeaways 2023

BrightonSEO is the world’s largest search marketing conference in the world dedicated to providing digital marketing experts with the opportunity to learn and network with…

May 19, 2023| 2 minutes

GA Agency Shortlisted for 7 Categories in Global Agency Awards 2023

As an international digital marketing agency committed to delivering exceptional results and innovative campaigns, we are extremely proud to announce that we have been shortlisted…

May 16, 2023| 2 minutes

Welcoming Our New Strategists to the Team

2023 is looking like another year of rapid expansion for us here GA Agency. We have recently welcomed Giuliano as a Growth Strategist, Christine as…

May 12, 2023| 4 minutes

Google I/O Key Takeaways 2023: Investing Heavily in AI and Machine Learning

The Google I/O conference is an annual event where the tech giant showcases its latest developments, products, and technologies. In 2023, the event was held…

April 28, 2023| 2 minutes

GA Agency Sponsors & Attends brightonSEO

April 05, 2023| 4 minutes

SEO News: New AI-Powered Bing, Update to the Google Search Status Dashboard, and Google Looker Studio

Over the last week, we've seen some developments in the SEO space that are worth taking note of. First, Microsoft has announced the launch of…

March 31, 2023| < 1 minutes

GA Agency Shortlisted for Four Awards in the European Search Awards 2023

We’re proud to announce that we have been shortlisted in the competitive European Search Awards 2023 in four categories: Best Use of Search – Retail/Ecommerce (SEO)…

March 27, 2023| 4 minutes

GA Agency Team Off-Site Event in London

We held an off-site event in London for our team which was a full 3 day immersion about the future of GA Agency, creating new…

March 17, 2023| 2 minutes

Google Announced March 2023 Core Algorithm Update

Google has announced the release of the March 2023 core update which will take around 2 weeks to complete the rollout. We share what you…

February 15, 2023| < 1 minutes

New Year, New Us…

Dear Valued Clients and Partners,We are pleased to share with you the recent advancements at GA Agency:Our logo and website have been redesigned to better embody our focus on innovation and growth. Our…

January 23, 2023| < 1 minutes

GA Agency Are Winners in the UK Digital Excellence Awards 2023

It’s only January and we’re excited to announce that we have already won our first award for 2023. We’ve won SEO Campaign of the Year…

December 09, 2022| 2 minutes

GA Agency Fundraising for Children with Cancer UK

We are celebrating Christmas Jumper Day 2022 by fundraising for the charity Children with Cancer UK. They actively raise and invest money for vital specialist…

November 28, 2022| 2 minutes

GA Agency Collaborated with BBC News, Researching War-Related Queries in Russia

We recently worked with

November 14, 2022| 2 minutes

Katie White Joins GA Agency as Paid Media Director

We are delighted to announce that Katie White has joined GA Agency as Paid Media Director and will be a key stakeholder in the business.…

October 26, 2022| 2 minutes

GA Agency Collaborate with Damon on SEO Consulting, SEO Strategy & Digital PR

GA Agency is excited to announce a new collaboration with Damon. Our international team will be supporting them with SEO consulting, SEO strategy, and Digital…

October 24, 2022| 2 minutes

GA Agency Announce a New Collaboration with the World’s Leading Designer Platform, Not Just a Label

GA Agency is delighted to announce the start of a new collaboration with Not Just a Label, supporting them with SEO Strategy (Content, Technical &…

October 21, 2022| < 1 minutes

GA Agency are Finalists in the Search Engine Land Awards 2022

We are excited to announce that GA Agency has been shortlisted as finalists in the prestigious

October 19, 2022| 2 minutes

GA Agency Announces a New Collaboration with SUNDEK

GA Agency is excited to announce the start of a new collaboration with SUNDEK, supporting them with Google Ads (Shopping, Remarketing & Text Ads) and…

August 31, 2022| 5 minutes

Black Friday Across the World & Global Success: Trends & Issues

Every year Black Friday exceeds sales and revenue, it has become a global phenomenon and is one of the biggest opportunities for businesses on an…

August 25, 2022| 2 minutes

Dan Wood Joins GA Agency as SEO Director

At GA Agency we are going through a period of rapid expansion, and we’re excited to announce that we have hired Dan Wood as SEO…

June 07, 2022| < 1 minutes

GA Agency Celebrates Pride Month

Throughout the month all over the globe we celebrate LGBTQ+ culture, show support to LGBTQ+ rights, and uplift LGBTQ+ voices. It is traditionally celebrated with…

May 30, 2022| < 1 minutes

GA Agency Wins THREE Awards at the European Search Awards 2022

We are over the moon to announce that GA Agency has won THREE awards at the European Search Awards 2022 in highly competitive categories, which…

May 19, 2022| 2 minutes

GA Agency Announces a New Collaboration with Finblox

GA Agency is delighted to announce the start of a new collaboration with Finblox, supporting them with: SEO consulting, app store optimisation, internal and external…

May 12, 2022| < 1 minutes

GA Agency Nominated as Global Agency Award Finalists 2022

We are excited to announce that GA Agency has been shortlisted as finalists in the Global Agency Awards 2022 in two categories: Best SEO Campaign…

May 10, 2022| 2 minutes

Google Now Writes Its Own Knowledge Panels: What Affect Could This Have?

Google Knowledge Panels always came from third parties with a link to the source, however, Google have started writing their own Knowledge Panels.

April 06, 2022| 6 minutes

Understanding the Metaverse and How It Could Impact Marketing

The metaverse is a hot topic in the digital marketing industry, so we discuss how it could impact marketing and what you need to know.

April 04, 2022| < 1 minutes

GA Agency Nominated as European Search Awards 2022 Finalists

We are excited to announce that GA Agency has been nominated for the European Search Awards 2022 in five categories.

April 01, 2022| 9 minutes

What Do Marketers Need to Know About NFTs?

The NFT market is still to be explored on a mainstream scale, becoming a trailblazer in the digital marketing of the (not so distant) future,…

March 08, 2022| 6 minutes

Celebrating International Women’s Day 2022 at GA Agency

Here at GA Agency, we are proud that over 80% of our team are women, spread across both junior and senior roles. We strive for…

March 07, 2022| 2 minutes

Welcome Andrea, Chiara and Rebecca to Our Team

We’re excited to welcome three new joiners to the team due to the continuing growth of GA Agency. Over the past couple of weeks we…

March 02, 2022| 3 minutes

Advertising, eCommerce & Virtual Reality: What’s the Future of Social Media in 2022

Social media is rapidly changing and developing, it has become an integral part of people’s lives. It allows us to not only connect with each…

February 25, 2022| 3 minutes

Top Areas of Focus & Development for YouTube in 2022: Shorts, Live Streams, NFTs and the Metaverse

YouTube has a lot of new plans for 2022 and they have recently shared their most important areas of focus.

February 15, 2022| < 1 minutes

Welcome Melina and Callum to Our Team

We're excited to welcome two new joiners to the team due to the continuing growth of GA Agency. We have recently welcomed Melina as a…

February 08, 2022| < 1 minutes

Welcome Matilde and Gabriella to Our Team

Supporting our team as an Italian Junior Digital Marketing Specialist and Gabriella as a US Native Digital Marketing Specialist.

January 27, 2022| 2 minutes

Instagram’s new functions: Live Badges and Subscriptions

To overcome the issue of creators' monetization, Instagram launched two new functions to improve the methods to make money on the app.

January 21, 2022| < 1 minutes

Guido Ampollini Will Be a Judge at The Drum Awards 2022

Our founder Guido Ampollini will be joining the esteemed panel of industry experts at The Drum Awards 2022.

December 20, 2021| 2 minutes

GA Agency joins Save the Children for the Christmas Jumper Day 2021

GA Agency signed up to participate and contribute to the fundraising, and it was a success! Thanks to the generosity of our colleagues and the…

November 18, 2021| 2 minutes

GA Agency To Win “Best Use Of Search – Fashion” at the UK Search Awards 2021

GA Agency has won the “Best Use Of Search – Fashion” with The Calzedonia Group at the distinguished UK Search Awards 2021.

November 15, 2021| 2 minutes

Drive In-Store Visits with Google Ads

The Update Even though consumer trends are increasingly shifting towards online shopping, rising from 5.1% in 2007 to 13% in 2017, the majority of sales…

November 09, 2021| 2 minutes

Welcome Clelia, Francesca and Zaira to our Team

2021 has been a year of an accelerated expansion as our team continues to grow each month. This month, we are welcoming three new joiners:…

November 02, 2021| 2 minutes

We’re Back to (New) Office in Central London!

The long-anticipated moment is here! We are now back to working from our new office space located in central London, in the vibrant and lively…

November 01, 2021| 2 minutes

Welcome Jade and Oliwia to our SEO Team

Our multilingual team keeps expanding and, thus, we are delighted to welcome two new joiners, Jade and Oliwia, to our SEO team.

October 27, 2021| 3 minutes

Core Web Vitals is Now One of Measurable Google Ranking Factors

As recently announced by Google, the Page Experience update has completed its rollout. Prior to it, only 9% of online retailers fully met all 3…

October 22, 2021| 2 minutes

GA Agency Nominated as the UK Search Awards 2021 Finalist

We are thrilled to announce that GA Agency has been nominated as finalists for two categories of the prestigious UK Search Awards 2021. We are…

October 17, 2021| 4 minutes

Snapchat’s new ads formats: Dynamic Ads, Commercials and AR Lenses Experiences

Over the last year, Snapchat has launched several tools and placements for advertisers, such as the Commercials, Dynamic ads format, and AR shopping tools. How…

October 11, 2021| < 1 minutes

Marie Joins GA Agency as Operations Manager

As our team has tripled over the last year, we have decided to bring on board an Operations Manager to help us ensure a smooth…

September 29, 2021| 2 minutes

GA Agency Announces a New Collaboration with Marquee TV

We are excited to announce a collaboration with Marquee TV - the online premium streaming service for arts and culture, on SEO Consulting, Data Analytics…

September 23, 2021| 2 minutes

Twitter Plans to Add E-commerce Capabilities and Buy Button

Twitter is testing and planning on rolling out several ecommerce capabilities on its platform, such as a shoppable card with a buy button.

September 07, 2021| < 1 minutes

ANTI-DO-TO New Client Announcement

The aim of the collaboration is to help the Anti-Do-To brand improve its organic search visibility, increase brand awareness and conversions globally through the network…

August 31, 2021| 2 minutes

Aisling, Justine and Kaja have joined GA Agency

GA Agency is excited to announce that Aisling Healy, Justine Browning and Kaja Luner have joined our agency. Justine and Kaja will be supporting our…

August 27, 2021| 4 minutes

Amazon SEO: Decoding the Amazon A10 Algorithm for Sellers and Vendors

Amazon A10 algorithm has had a major impact on product search rankings for many Sellers. In order to step up your Amazon strategies, we've gathered…

August 20, 2021| 2 minutes

Instagram launches Ads in Instagram Shop

Instagram is further investing in its e-commerce business, by expanding the possibilities within Instagram Shops, with the launch of a new advertising product: Ads in…

August 13, 2021| 2 minutes

Hanna, Igor, and Mafalda have joined GA Agency

GA Agency is glad to announce that Hanna Kubisz, Igor Montevani and Mafalda Azevedo have joined our agency. Hanna and Mafalda will be supporting our…

July 29, 2021| 10 minutes

Google’s Core Web Vitals update is out: what now?

The dreaded day has arrived. Google core web vitals are a ranking factor from July 7 2021. What does it mean for your website? Discover…

July 09, 2021| 5 minutes

What are Virtual Influencers and how can they help your future brand awareness?

Have you ever heard of Virtual influencers, such as Miquela Sousa, better known as Lil Miquela? She is a Brazilian-American virtual influencer and has acquired…

July 08, 2021| 2 minutes

GA Agency Announces a New Collaboration With Safilo Group

GA Agency, the boutique 360-degree digital marketing agency, is delighted to announce the start of a new collaboration with the Safilo Group as client delivering…

June 28, 2021| 2 minutes

GA Agency Announces a New Collaboration With Remeo

GA Agency, the 360-degree boutique digital agency, is glad to initiate collaboration with Remeo, the Premium Gelato Brand, on delivering digital marketing Services.

June 23, 2021| 2 minutes

Dániel, Francesco and Mykhailo have joined GA Agency as SEO Specialists

GA Agency is pleased to welcome Dániel Völgyi, Francesco Maccari and Mykhailo Orlov as SEO Specialists. We believe they will be a great contribution to…

June 21, 2021| 2 minutes

GA Agency is Officially a Google Ads Partner!

We are proud to announce we have been awarded the Google Partner badge by Google! As such, we belong to a select group of digital…

June 16, 2021| 7 minutes

Yandex vs Google SEO: How to Get Search Traffic in Russia

Wonder how to optimize your site for the Russian market? Discover the key differences between Yandex and Google and learn how to optimize your site…

June 10, 2021| 4 minutes

Get ready for Amazon Prime Day UK 2021

Amazon officially announced that this year’s Prime Day, the worldwide online shopping event, will take place on June 21-22. During this event, marketers and sellers…

June 07, 2021| 2 minutes

How will Italians plan their travel in 2021

As the summer is approaching, there is an urgent need to understand expected consumer travel behaviour and grasp the changing travel attitude for many sectors,…

June 07, 2021| 2 minutes

How do the French plan to travel in 2021? Research Report

To help marketers and other players on the market prepare and anticipate the travel plans of French. consumers, we published a research report on French…

June 03, 2021| 3 minutes

Amazon Enters the €22 Billion Polish E-Commerce Market

With the increasing popularity of online shopping and its revenue growth, Poland is one of the fastest developing e-commerce markets in Europe, making expansion to…

May 26, 2021| 3 minutes

Instagram’s New Content Creator Monetisation program

22% of marketing agencies, brands, and other relevant professionals still experience significant difficulty in their search for finding appropriate influencers. Instagram wants to take the…

May 19, 2021| 3 minutes

Instagram Expands IGTV Ads to Australia and The UK

After introducing IGTV ads in May last year, Instagram’s first creator monetization feature, the video-, and photo-sharing social network announces the introduction of IGTV ads…

May 13, 2021| 5 minutes

Marketing on Clubhouse: the Invite-only Social Media App

Developed in San Francisco by Stanford University alumni Paul Davison and Rohan Seth, Clubhouse is an audio-only social networking app, released on iOS in March…

May 05, 2021| 6 minutes

Top 6 SEO Trends to Leverage in 2021

E-commerce sales grew by 30% last year and are expected to continue growing in 2021. Increasing shifts in consumer behavior and demand, combined with technological…

April 26, 2021| 2 minutes

Google Search Console’s New Features: Page Experience and Search Performance Reports

With the new Google algorithm update being only a couple of months away, it is important for users to adequately prepare their website for the…

April 22, 2021| 2 minutes

Ester, Gabriela, and Pamela Join the GA Agency Team

GA Agency is pleased to welcome Ester Muñoz Sanchez, Gabriela Conny Aguirre Vivar, and Pamela Gacioppo to our team. Ester and Pamela are joining us…

April 20, 2021| 4 minutes

5 Tips to be Ready for Google’s May 2021 Page Experience Algorithm Update

A new Google algorithm update is expected to be rolled out in May 2021, with an added “page experience” feature to further improve the quality…

April 14, 2021| 2 minutes

Lucille, Lynn and Maria Chiara join GA Agency as Junior Digital Marketing Specialists

GA Agency is glad to welcome Lucille Eymery, Lynn Kastalio, and Maria Chiara Mosconi to its team as Junior Digital Marketing Specialists. They will be…

April 08, 2021| 2 minutes

Welcome Anna, Britt, and Kendall to GA Agency as Junior Digital Marketing Specialists

We are glad to announce that Anna Petraglia, Britt Kuipers, and Kendall Combes Scarpa have joined GA Agency as Junior Digital Marketing Specialists. They will…

April 06, 2021| < 1 minutes

GA Agency Selected as Finalist for the Drum Search Awards 2021

We are thrilled to announce we have been selected as finalists for the prestigious Drum Search Awards 2021 “Retail or Ecommerce” award category. We are…

March 29, 2021| < 1 minutes

GA Agency Shortlisted as European Search Awards Finalist

We are proud to announce that GA Agency was shortlisted as a finalist for the European Search Awards 2021 for the following 3 awards: “Best…

March 11, 2021| 3 minutes

How You Should Prepare for Google’s Expected Update: The SMITH Algorithm

Google recently published a research paper discussing the Siamese Multi-depth Transformer-based Hierarchical Encoder, in short SMITH. The SMITH algorithm is currently not live but might…

March 05, 2021| 3 minutes

New Google Analytics 4 Property: 5 Major Changes Made & Advantages of Using It

Google recently updated its property from the one we’re used to, Universal analytics, to Google Analytics 4 by adding extra features helpful for businesses. The…

February 23, 2021| 6 minutes

Top Ecommerce Trends To Look Out For in 2021

Due to the COVID-19 pandemic, ecommerce has reached unprecedented levels, making it interesting to analyze which ecommerce trends can be expected in the following months.…

February 16, 2021| 3 minutes

How to Increase Conversion Rate

Conversion rate optimization (CRO) is the process of increasing the percentage of users who take action on your website, whether this includes watching a video,…

February 08, 2021| 2 minutes

How Can SEO Copywriting Accelerate Your Business’ Growth?

The evolution of the internet and the online world have made information more accessible than ever, giving a strong reason why to provide customers with…

February 03, 2021| < 1 minutes

Welcome Viveca Knapp to GA Agency as Senior SEO Specialist

We are glad to announce that Viveca Knapp has joined GA Agency as Senior SEO Specialist. She will be supporting our clients in optimization of…

January 26, 2021| 3 minutes

Top 5 Benefits of Google Tag Manager

Data is extremely valuable in digital marketing strategies, as it provides the necessary information on your customers’ needs and interactions with your website. A useful…

January 21, 2021| < 1 minutes

Welcome PPC Manager Esperanza Sàiz to GA Agency

Esperanza is joining GA Agency as Media Buy / PPC Manager. She will manage our PPC team and help our clients to effectively reach their…

January 18, 2021| 2 minutes

IOS14’s New Opt-in Requirement: What Does it Mean for Your Advertising Strategy?

With the launch of the new iOS 14 update, Apple is also expected to roll out a new privacy opt-in requirement in 2021. The new…

January 13, 2021| < 1 minutes

Erika Casari Joins GA Agency as Junior Digital Marketing Specialist

GA Agency is glad to welcome Erika to its team as Junior Digital Marketing Specialist.

December 24, 2020| < 1 minutes

GA Agency Announces a New Collaboration with ProChile UK on Influencer Marketing Services

GA Agency is looking forward to working with Pro-Chile on Instagram Influencer Marketing services to promote Chilean origin food and drinks in the UK.

December 24, 2020| 4 minutes

What Is Technical SEO and Why Is It Important

Technical SEO is the set of activities and optimizations that you can implement to make your website more comprehensible for search engines when they crawl…

December 18, 2020| 3 minutes

Google Trends 2020: How did consumers’ behavior change?

Google Trends recently published a summary of the most Googled terms and searches done by its users in 2020, which reflect the impact of the…

December 17, 2020| 2 minutes

Fashion Futurum Invites Guido Ampollini as a Guest Speaker

GA Agency's Head of Performance and CEO, Guido Ampollini, was a guest speaker at the Russian Fashion Futurum forum on Friday, December 11th 2020 where…

December 15, 2020| 5 minutes

Top 3 Digital Fashion Trends 2021

The COVID-19 pandemic has strongly affected the global economy and also has the potential to act as a catalyst for change and growth.

December 10, 2020| 3 minutes

How Will the New Google Core Update Influence Your Website Ranking?

On December 3rd, 2020 Google’s new algorithm update rolled out, a global core update that is released every few months by the tech giant. Although…

December 09, 2020| 4 minutes

How to Make images SEO Friendly | Find out With our Guide

The correct optimization of Images is a very important element for SEO. This aspect is often underestimated, although images can certainly help your page rank…

December 02, 2020| < 1 minutes

Welcome Nicolas Oyabayo to GA Agency as Senior SEO Specialist

We are delighted to welcome Nicolas Oyabayo to the GA Agency team as Senior SEO Specialist! He will support our clients and team thanks to…

December 01, 2020| 2 minutes

GA Agency Announces a New Collaboration With Cruna

GA Agency proudly announces its new collaboration with Cruna on digital marketing strategy and implementation for Google ads, Instagram ads, Facebook ads, SEO consulting, influencer…

November 25, 2020| < 1 minutes

Sara Martinetti Joins the GA Agency’s Team as Digital Marketing Specialist

GA Agency is delighted to announce that Sara has joined our team as a Digital Marketing Specialist.

November 18, 2020| < 1 minutes

How Will Consumers Shop on Black Friday 2020?

With the rise of digitalization, it is essential for companies to elaborate a well-planned digital strategy to outsmart competitors and boost sales.

November 06, 2020| < 1 minutes

Andrea Martino Joins GA Agency as SEO Manager

We are pleased to announce that Andrea has joined our team as an SEO Manager. He will support our clients with his technical SEO and…

October 29, 2020| < 1 minutes

How Technology is Disrupting the Real Estate Industry as We Know It

We are thrilled to announce that our client Casavo has ranked as number one in the list of Top Italian Startups in 2020. Casavo, founded…

October 13, 2020| 3 minutes

The Future of Machine Learning and AI Powered Email Marketing

The rise of artificial intelligence is one of the most relevant technological trends of 2020, especially in digital marketing. An astonishing growth has been recorded…

October 06, 2020| 3 minutes

Google is Testing mini “Thumbnails” in the Search Results

They are small preview images, either in GIF or PNG format, which show the content of the home page or of another page of a…

September 30, 2020| 2 minutes

Amazon Announces Prime Day 2020 Official Dates

Prime Day is Amazon’s sale event dedicated to all its Prime loyalty program members, which allows users to benefit from free-shipping and it also gives…

September 29, 2020| 4 minutes

How Can Remarketing Help to Recover Abandoned Carts?

A recent research by the Baymard Institute that summarised outcomes of over 41x studies, shows that the average cart abandonment rate is 70%, which means…

September 22, 2020| 3 minutes

Google Adds Relevant Knowledge Graph Facts to Image Search

Google has launched a new update to Image Search, that is supposed to show more information about the pictures that users are searching for.

September 15, 2020| 3 minutes

Digital Marketing Plan Checklist

In order to successfully launch a digital marketing project, there are several requirements from the client depending on the channels and placements used. For any…

September 07, 2020| 3 minutes

What Should SEO Specialists Focus On in the Future?

as known, analyzing the past helps in predicting the future, and this is also true for the web. Studying the evolution of the Google algorithm…

September 01, 2020| 2 minutes

Google’s Response to Pinterest: The New Google Keen App

Keen is part of the innovative projects promoted by Google’s “Area 120”. Area 120 is described as the place where small teams work together in…

August 27, 2020| 2 minutes

Google is Testing New Ads on Google My Business Pages

Google is testing new Advertising on GMB Accounts, starting with the food industry in the US.

August 18, 2020| 2 minutes

Google My Business’ 4 New Attributes

Google has recently added four new features for Google My Business that should help companies make their listings more relevant.

August 13, 2020| 3 minutes

How to Make the Most of Amazon Prime Day 2020 for Sellers

Amazon Prime day is a promotion that gives access to special deals on a wide range of products to Prime members on the platforms. It…

August 05, 2020| 3 minutes

Google Discover Update: Are Expertise, Authoritativeness and Trustworthiness Ranking Factors?

Google has recently released an update saying: “We have updated our publisher's support content related to Discover, including guidance around article titles, enabling large high-quality…

July 28, 2020| 2 minutes

Discovery Ads now Available Globally in Google Ads

The importance of images and videos in ads has become increasingly evident. 86% of online consumers look for shopping ideas and inspiration when they browse…

July 24, 2020| < 1 minutes

GA Agency Nominated as Finalist for the UK Agency Awards 2020

We are thrilled to announce that we have been shortlisted as a finalist of the UK Agency Awards 2020 “Most Impressive Small Agency Growth” category…

July 20, 2020| 2 minutes

Alternative Social Media Marketing for Businesses Participating in #StopHateForProfit

More than 400 brands like Unilever, North Face, Verizon, and Coca Cola have now pledged to not run ads on Facebook through at least the…

July 15, 2020| 3 minutes

Google’s newest update in Featured Snippets

A new update in Featured Snippets ensures that the relevant part of a page’s content is highlighted, making it easier to find and thus more…

July 13, 2020| 2 minutes

How can Google “Pay-Per-Stay” Program Help Your Hotel?

Search behavior has drastically changed over the last few months due to the pandemic. If on one hand this crisis has brought the travel industry…

June 25, 2020| 2 minutes

Instagram Influencer Marketing 2020 Trends

The Influencer market size has been growing substantially since 2016 at an average of 157% per year. In 2020, the predicted growth, based on a…

June 11, 2020| < 1 minutes

Pambianco News Interview about latest Digital Trends and GA Agency’s Support During Covid-19

In this interview for Pambianco fashion and lifestyle news magazine, GA Agency’s founder, Guido Ampollini discusses the latest trends in the world of digital, and…

June 10, 2020| 2 minutes

TikTok Ads Marketing: The Growing 2 Billion Downloads Platform

The short-video streaming platform TikTok has taken the world by storm during the lockdown and recent years. It is now the most downloaded app of…

June 04, 2020| < 1 minutes

Fashion Magazine Interview with Our Founder Guido

In this freshly published article, Fashion Magazine interviewed our founder Guido Ampollini talks about the pandemic’s impact on consumer behavior and latest digital trends. The…

May 22, 2020| 2 minutes

Ecommerce Sales Growth as % of Retail United States 2020

U.S. E-commerce sales as a percentage of total Retail sales has experienced a hockey stick growth in 2020. This comes as the U.S. government urged…

May 15, 2020| < 1 minutes

Google Core Algorithm May 2020 Update

Several times a year Google will announce significant updates to its algorithm that will affect search rankings - the May 2020 Core Update is one…

February 10, 2020| 2 minutes

Google Shopping is Now Free for Sellers

Google revealed many innovations and product updates in 2019, and their results can be felt on its paid platforms side. Here is what you need…

February 03, 2020| 2 minutes

Amazon Advertising is Changing the Product Search Ecosystem

Why Amazon Platform is Becoming More Important The digital consumer behavior is ever changing. In 2018 Amazon reached dominance and switched places with Google for…

January 27, 2020| < 1 minutes

GA Agency Announces Extending Work with Eden Viaggi on SEO Consulting, Copywriting and Content Marketing

GA Agency, a London based 360-degree boutique digital marketing agency, announces today's extension of the contract with Eden Viaggi for 2020 SEO Consulting, Copywriting, and…

January 20, 2020| < 1 minutes

Welcome SEO Manager Chiara Talà to GA Agency

Chiara Talà has joined us as SEO Manager. She will lead our team of SEO specialists in optimising our client’s websites to rank highly on…

December 21, 2019| < 1 minutes

GA Agency Announces Contract Renewal with CASAVO for SEO Services

GA Agency, a London based 360-degree boutique digital agency, discloses renewing the contract with client Casavo for 2020 SEO services.The fast-growing start-up is known as…

December 03, 2019| < 1 minutes

Rethinking Your Local SEO: The Latest Update

Despite the increasing importance of e-commerce, businesses are not allowed to neglect the importance of physical stores to translate a tangible brand experience. With this…

November 21, 2019| < 1 minutes

GA Agency Announces Renewing Contract With Alpitour

GA Agency, a London based 360-degree boutique digital agency, announces extending work with Alpitour on SEO optimization. Alpitour is an Italian market leader in the…

November 01, 2019| 2 minutes

Google’s September Core Update is pushing website owners and brands to create more unique and relevant content

Google Core update in October on its algorithm and underlying hardware is changing its BERT natural language processing (NLP) model, making it an integral part…

October 24, 2019| < 1 minutes

How Instagram’s New Ads Format Update is Helping and Challenging Advertisers on Better Engagement with Instagram Users

What is new on Instagram advertising? Over the summer, Facebook has announced its initial change in advertising ad formats on platforms Facebook and Instagram. By doing…