GA Blog

We publish new articles weekly written by our digital marketing specialist team to keep you updated with the latest industry news and expert insights. We’re a trusted knowledge source and provide original analysis so you can stay ahead.

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July 21, 2026| 4 minutes

Ads, Shopping, YouTube, Search: Google AI Content Labels. The Full Picture.

What happened Over the past six weeks, Google has added or expanded AI-content labelling on five separate product surfaces. None of these launched as a…

July 16, 2026| 2 minutes

The gaps between SEO, paid and AI are where visibility leaks. Here’s what we did about our own site.

Search used to mean Google. Now it means organic results, paid placements and AI answers from ChatGPT, Perplexity and Google's AI Overviews. We have just…

July 13, 2026| 3 minutes

Google’s Summer Bidding Overhaul: What’s Mandatory and What to Decide Before 17th August

Google Is Rewriting How Your Budget-Limited Campaigns Perform Google announced three changes to Google Ads bidding and budgeting in a single post. Most of the…

July 10, 2026| 3 minutes

Why Japan Runs on a Different Playbook – In Web Design and in Search

Show a Western marketer a typical Japanese fashion or beauty homepage and the reaction is fairly predictable: too many banners, too much text, no visual…

July 07, 2026| 4 minutes

Bing shows your AI citation share. Knowing what to do with it is the harder part.

On 16th June 2026, Microsoft began rolling out four new capabilities in the Bing Webmaster Tools AI Performance report: Intents, Topics, Citation Share and Compare.…

July 03, 2026| 2 minutes

Strutt & Parker appoints GA Agency to drive digital growth across SEO, GEO and Paid Media

GA Agency is pleased to announce its new, long-term partnership with

June 15, 2026| 4 minutes

Universal Commerce Protocol: why market-by-market feed readiness matters.

Google’s Universal Commerce Protocol is moving from announcement to infrastructure. At Google Marketing Live in May, Google expanded UCP with new checkout, shopping and payment features. It was also…

June 15, 2026| 4 minutes

AI Mode changes the environment, not the principles of paid search.

Google announced four new Gemini-powered ad formats at Google Marketing Live in May 2026. Most of the coverage treated them as a rupture, a new…

June 11, 2026| 4 minutes

What Google Marketing Live 2026 could mean for your strategy.

Google Marketing Live 2026 landed at the end of May with a long announcement list and a clear throughline. AI Max extensions, Ask Advisor, Universal…

June 08, 2026| 5 minutes

Amazon Prime Day 2026: What’s Different This Year and What That Means for Your Campaigns.

Amazon Prime Day is back, and this year it arrives earlier than it has in over a decade. The event will run on 23rd–26th June 2026,…

June 03, 2026| 4 minutes

GA4’s new AI Assistant channel is a start. It’s not the full picture.

On 13th May 2026, Google updated GA4’s Default Channel Group to include a native AI Assistant channel. Traffic from recognised AI chatbots, including ChatGPT, Gemini and Claude,…

May 19, 2026| 4 minutes

Is GEO actually an evolution of SEO, as Google states?

On 15th May 2026, Google published its first official guide to optimising for generative AI features on Google Search. The guide covers AI Overviews, AI…