GA Blog

We publish new articles weekly written by our digital marketing specialist team to keep you updated with the latest industry news and expert insights. We’re a trusted knowledge source and provide original analysis so you can stay ahead.

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September 09, 2026| 2 minutes

Phone Numbers Over Cards: Why Portugal’s Checkout Process Is Different

Most checkout flows are still built around a 16-digit card number as the first move. Portugal skipped that step: MB WAY lets shoppers pay with…

September 03, 2026| 6 minutes

Maintaining Your Brand Voice In The Age of AI

For marketing teams, the appeal of generative AI is not difficult to understand. A first draft that once took an hour can now appear in…

September 01, 2026| 3 minutes

The Digital Pill Turns One: Reflecting On A Year Of News & Views On SEO and Paid Media

One year ago, on 1st September 2025, the first edition of The Digital Pill landed on LinkedIn with a promise: five updates a week, each…

August 26, 2026| 4 minutes

Luxury Brands Deserve Luxury SEO: The Key To Successful Strategies

Luxury was online before most of retail took it seriously A flagship boutique on Bond Street or Via Montenapoleone has always had a digital equivalent.…

August 17, 2026| 8 minutes

Myth Busting – GA’s View on Marketing’s Most Talked About Questions

Every CMO has a version of this list already, even if it isn't written down. It usually starts with a question from the board about…

August 17, 2026| 4 minutes

The EU’s New AI Disclosure Rules Reward Brands With Real Editorial Oversight

What happened On 2nd August, the transparency obligations under Article 50 of the EU AI Act came into effect, backed by guidelines from the European…

August 04, 2026| 3 minutes

Google Search Console just made your local social accounts measurable

On 29th July, Google made platform properties available in Search Console to every account worldwide, three weeks after a staged rollout began on 7th July.…

July 31, 2026| 3 minutes

Paid Media is getting more automated, yet more granular at the same time

Google Ads Editor picked up full AI Max support for Shopping. ChatGPT Ads added conversion bidding and bulk campaign tools. Performance Max was spotted testing…

July 21, 2026| 4 minutes

Ads, Shopping, YouTube, Search: Google AI Content Labels. The Full Picture.

What happened Over the past six weeks, Google has added or expanded AI-content labelling on five separate product surfaces. None of these launched as a…

July 16, 2026| 2 minutes

The gaps between SEO, paid and AI are where visibility leaks. Here’s what we did about our own site.

Search used to mean Google. Now it means organic results, paid placements and AI answers from ChatGPT, Perplexity and Google's AI Overviews. We have just…

July 13, 2026| 3 minutes

Google’s Summer Bidding Overhaul: What’s Mandatory and What to Decide Before 17th August

Google Is Rewriting How Your Budget-Limited Campaigns Perform Google announced three changes to Google Ads bidding and budgeting in a single post. Most of the…

July 10, 2026| 3 minutes

Why Japan Runs on a Different Playbook – In Web Design and in Search

Show a Western marketer a typical Japanese fashion or beauty homepage and the reaction is fairly predictable: too many banners, too much text, no visual…