GA Blog

We publish new articles weekly written by our digital marketing specialist team to keep you updated with the latest industry news and expert insights. We’re a trusted knowledge source and provide original analysis so you can stay ahead.

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July 07, 2026| 4 minutes

Bing shows your AI citation share. Knowing what to do with it is the harder part.

On 16th June 2026, Microsoft began rolling out four new capabilities in the Bing Webmaster Tools AI Performance report: Intents, Topics, Citation Share and Compare.…

July 03, 2026| 2 minutes

Strutt & Parker appoints GA Agency to drive digital growth across SEO, GEO and Paid Media

GA Agency is pleased to announce its new, long-term partnership with

June 15, 2026| 4 minutes

Universal Commerce Protocol: why market-by-market feed readiness matters.

Google’s Universal Commerce Protocol is moving from announcement to infrastructure. At Google Marketing Live in May, Google expanded UCP with new checkout, shopping and payment features. It was also…

June 15, 2026| 4 minutes

AI Mode changes the environment, not the principles of paid search.

Google announced four new Gemini-powered ad formats at Google Marketing Live in May 2026. Most of the coverage treated them as a rupture, a new…

June 11, 2026| 4 minutes

What Google Marketing Live 2026 could mean for your strategy.

Google Marketing Live 2026 landed at the end of May with a long announcement list and a clear throughline. AI Max extensions, Ask Advisor, Universal…

June 08, 2026| 5 minutes

Amazon Prime Day 2026: What’s Different This Year and What That Means for Your Campaigns.

Amazon Prime Day is back, and this year it arrives earlier than it has in over a decade. The event will run on 23rd–26th June 2026,…

June 03, 2026| 4 minutes

GA4’s new AI Assistant channel is a start. It’s not the full picture.

On 13th May 2026, Google updated GA4’s Default Channel Group to include a native AI Assistant channel. Traffic from recognised AI chatbots, including ChatGPT, Gemini and Claude,…

May 19, 2026| 4 minutes

Is GEO actually an evolution of SEO, as Google states?

On 15th May 2026, Google published its first official guide to optimising for generative AI features on Google Search. The guide covers AI Overviews, AI…

May 14, 2026| 5 minutes

Gemini is now inside your Customers’ Browser – what Auto Browse means for Brand Visibility

A new layer in the customer journey is taking shape - one where an AI agent reads, summarises and compares product pages before a human…

May 13, 2026| 4 minutes

AI search visibility: 10 fundamental steps to build it

ConvertMate's 2026 GEO Benchmark - analysing 12,500+ queries across 8,000 domains - found that just 6.82% of ChatGPT citations overlap with Google's top 10 and…

May 08, 2026| 4 minutes

Paid Media Top Five: What You Need To Know This Week

Five updates landed across Google Ads, Meta and OpenAI this week. They are unrelated in origin - one is a privacy policy change, one is…

May 07, 2026| 5 minutes

GEO was built in English. Most of your markets aren’t

The GEO discipline (structured data, entity authority, schema markup, citation optimisation) was conceived by English-speaking practitioners, stress-tested against English-language queries and validated against benchmarks that…