GA Agency is pleased to announce its new, long-term partnership with Strutt & Parker, one of the UK’s most established and authoritative property consultancies and part of the BNP Paribas Real Estate group. With a 140-year legacy and a nationwide network, Strutt & Parker combines deep local market knowledge with a forward-looking strategic vision, firmly placing it at the forefront of modern real estate advisory.
Our Collaboration
GA Agency has been appointed to lead an integrated digital growth strategy designed to address both the immediate and long-term visibility ambitions of the Strutt & Parker brand. To ensure the firm’s knowledge and authority are visible at every stage of the property journey, the partnership focuses on three core pillars:
- Search Engine Optimisation (SEO): Strengthening Strutt & Parker’s organic authority and search presence in a highly competitive, high-value UK property market.
- Generative Engine Optimisation (GEO): Positioning the brand at the leading edge of AI-driven discovery. This ensures Strutt & Parker remains highly visible and accurately represented as user search behaviours—particularly for complex property and planning queries—shift toward generative AI platforms.
- Paid Media: Deploying precise, evidence-led campaigns across Paid Search and Paid Social to connect with high-intent audiences, driving meaningful engagement and measurable growth.
Throughout, GA Agency’s approach is shaped by a commitment to maintaining the premium positioning and trusted voice that Strutt & Parker has built over more than a century in the market.
“With the UK property market continuing to evolve in complexity, Strutt & Parker is investing in its digital presence to ensure that its breadth of expertise reaches, and meaningfully engages, the audiences that matter most across search, discovery and emerging AI-driven platforms.”
– Orlando Festa, Head of Digital Experience & Performance Strutt & Parker
“Strutt & Parker represents exactly the kind of partner we celebrate working with a brand with deep-rooted expertise and a clear sense of purpose. Our strategy across omnichannel digital marketing is designed to reflect that ambition, ensuring Strutt & Parker’s knowledge and authority are visible to the right audiences at every stage of their property journey”.
– Guido Ampollini, CEO of GA Agency
Article author
