A-COLD-WALL*

GOOGL SEARCH AND SOCIAL MEDIA CASE STUDY

A-COLD-WALL* is a British high-end streetwear brand based in London, which designs luxury clothing with designs inspired by the working class. The brand designer, Samuel Ross, takes on a futuristic approach to clothing which reflects both in the products and the marketing strategy of the company.

Services Provided

GOOGLE SEARCH ADS. FACEBOOK AND INSTAGRAM ADS. TWITTER ADS

The Goals

GA Agency has been A-COLD-WALL* digital marketing partner since early 2020. The goals of the project were to increase brand awareness, drive website traffic, increase sign up to database and, ultimately, increase sales.

The Campaign

The campaign in the focus of this paid advertisement/ media buy case study is the promotion of  A-COLD-WALL* x Converse Chuck Taylor All Star Lugged new product line. 

Ahead of the launch of its limitededition shoe line made in collaboration with the iconic brand Converse, ACW* reached out to GA Agency to help in the strategic promotion planning. 

In order to help A-COLD-WALL* In reaching its goals, our media buy team decided to focus on the promotion of the new collection through four key digital advertising channels: Facebook, Instagram, Google and Twitter.

Given the exclusivity in supply and limited time availability to purchase, the media buy team at GA Agency elaborated a one-week plan for the campaign, divided into pre-launch, anticipation and launch phases. 

To make the campaign more effective, the targeting was divided into prospecting and remarketing of those who had previously visited ACW*’s website or interacted with their business pages.  Location targeting was set to the key cities in the U.K., United States and France. 

The campaigns ran successfully on all platforms and helped drive traffic and conversions to the website, resulting in a record high one day sales and a complete sell-out within 3 days of the product drop.

Results

The results for the one-week media buy campaigns were the following:

  • 1,227,447 impressions generated from paid media campaigns

  • 40,745 clicks generated from paid media campaigns

  • 93,000 pageviews generated from paid media campaigns

  • +61.4% increase in Conversion rate

  • Record high sales

  • Sold out 95% within 24 hours of launch, complete sell out within 72 hours

GA AGENCY

360-degree digital marketing agency