95% Sold Out After 24 Hours of Launch
GA Agency has been A-COLD-WALL* digital marketing partner since early 2020 working with them on different markets include the UK, United States, and France.
Impressions
Sold Out Within 24 Hours
The Challenge
Increase Brand Awareness
Promotion of their new collection through four key digital advertising channels: Facebook, Instagram, Google, and Twitter.
Drive Website Traffic
Increase traffic to the website to encourage visitors to purchase the new collection.
Increase Database Sign Ups
Encourage visitors and customers to sign up to their database.
Increase Sales
Increase sales of their new collection through brand awareness and driving traffic to the website.
Our Approach
The campaign in the focus of this paid mediacase study is the promotion of  A-COLD-WALL* x Converse Chuck Taylor All Star Lugged new product line.
Ahead of the launch of its limited–edition shoe line made in collaboration with the iconic brand Converse, ACW* reached out to GA Agency to help in the strategic promotion planning.
In order to help A-COLD-WALL* In reaching its goals, our media buy team decided to focus on the promotion of the new collection through four key digital advertising channels: Facebook, Instagram, Google and Twitter.
Given the exclusivity in supply and limited time availability to purchase, the media buy team at GA Agency elaborated a one-week plan for the campaign, divided into pre-launch, anticipation and launch phases.
To make the campaign more effective, the targeting was divided into prospecting and remarketing of those who had previously visited ACW*’s website or interacted with their business pages. Location targeting was set to the key cities in the U.K., United States and France.
The campaigns ran successfully on all platforms and helped drive traffic and conversions to the website, resulting in a record high one day sales and a complete sell-out within 3 days of the product drop.
Results
1.2
M
Impressions
We achieved 1,227,447 impressions and 40,745 clicks generated from paid media campaigns.
95
%
Sold Out Within 24 Hours
95% of the collection sold out within 24 hours of launch, with a complete sell out within 72 hours.
Record High Sales
The campaign achieved 93,000 pageviews generated from paid media campaigns and a +61.4 increase in conversion rate, resulting in record high sales.
