As technology advances, so does AI optimisation in the advertising space. It’s key to make use of these optimisations to enhance and develop your campaigns. At GA Agency we pride ourselves on our international team of specialists, who will help you reach the right audiences, implement important optimisations on your campaigns, and ultimately deliver the results you’re looking for.
Programmatic advertising allows advertisers to use machine learning and highly-intelligent software to plan and buy media effectively at scale. With highly targeted, data-driven programmatic ads covering all stages of the conversion funnel, we can assist you to supercharge your digital marketing strategy. We work with a variety of programmatic providers, ensuring our strategies are expertly tailored to your marketing objectives.
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
Programmatic advertising is a type of digital advertising that uses automated technology and algorithms to buy and sell ad space in real-time. Here is a step-by-step overview of how programmatic advertising works:
An advertiser or agency creates an ad campaign and sets up targeting criteria, such as demographics, interests, or behaviours.
Advertisers bid on ad space on various websites and apps through a programmatic ad platform, such as a demand-side platform (DSP).
Publishers make their ad inventory available on ad exchanges, where advertisers can bid on it in real-time.
The DSP uses data and algorithms to determine the best ad placement for the advertiser based on the targeting criteria and bid.
Once the ad placement is determined, the ad is served to the user on the website or app in real-time.
The ad platform measures the success of the ad campaign and provides insights on its performance, such as impressions, clicks, and conversions.
This entire process can take place in a matter of milliseconds, making programmatic advertising a fast and efficient way to buy and sell ad space.
Real-time bidding (RTB) is a crucial component of programmatic advertising that allows advertisers to bid on ad inventory in real-time, on a per-impression basis.
RTB enables advertisers to purchase ad inventory on a per-impression basis, rather than buying large blocks of ad space, which can be less efficient and less targeted. By using RTB, advertisers can bid for the right ad placement at the right time, reaching their desired audience with a higher degree of accuracy and relevance.
To measure the success of a programmatic advertising campaign, you can track several key performance indicators (KPIs) that indicate the effectiveness of your campaign. Here are some common metrics used to measure programmatic advertising success:
Impressions: The number of times your ad was displayed to a user.
Click-through rate (CTR): The percentage of users who clicked on your ad out of the total number of impressions.
Cost per click (CPC): The amount of money you paid for each click on your ad.
Conversion rate: The percentage of users who completed a desired action on your website or landing page after clicking on your ad.
Cost per conversion (CPA): The amount of money you paid for each conversion.
View-through rate (VTR): The percentage of users who viewed your ad and then later converted on your website without clicking on your ad.
Return on investment (ROI): The amount of revenue generated from your ad campaign compared to the amount spent on the campaign.
By tracking these metrics, you can determine the effectiveness of your programmatic advertising campaign and make adjustments to optimize performance. It’s important to set specific goals and KPIs before launching a campaign, and then regularly monitor and analyse the data to make data-driven decisions.
