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We deliver effective campaigns through data-driven personalisation and real-time optimisation, giving you more control and visibility over your campaigns.
At GA Agency we pride ourselves on our international team of specialists, who will help you reach the right audiences, implement important optimisations on your campaigns, and ultimately deliver the results you’re looking for.
Programmatic advertising allows advertisers to use machine learning and highly-intelligent software to plan and buy media effectively at scale. With highly targeted, data-driven programmatic ads covering all stages of the conversion funnel, we can assist you to supercharge your digital marketing strategy. We work with a variety of programmatic providers, ensuring our strategies are expertly tailored to your marketing objectives.
We will ensure that we optimise your programmatic display campaigns through the right mix of data insight, audience segmentation, technology and creative solutions. This will ultimately drive and deliver the results that you’re looking for to achieve successful campaigns.
We will create a custom reporting dashboard that focuses on the performance of your campaigns, highlighting areas where there is potential for further growth. The report will be constantly and dynamically updated to reflect the latest performance data.
We will ensure that we optimise your programmatic display campaigns through the right mix of data insight, audience segmentation, technology and creative solutions. This will ultimately drive and deliver the results that you’re looking for to achieve successful campaigns.
We will create a custom reporting dashboard that focuses on the performance of your campaigns, highlighting areas where there is potential for further growth. The report will be constantly and dynamically updated to reflect the latest performance data.
Ensuring you choose the right programmatic provider for your marketing activity can be daunting. Here at GA Agency, we have experience working with a variety of Programmatic partners, from DV360 to self-serve advertising platforms, to find the best fit for your business needs.
As we move into a privacy-first era of advertising, first-party data has never been more important to gain a competitive edge. We’ll support you in building a remarketing approach aimed at both conversion and retention.
Our programmatic advertising services harness the power of machine learning and intelligent software to help you plan and buy media efficiently and at scale. Through highly targeted and data-driven programmatic ads that cover all stages of the conversion funnel, we can enhance your digital marketing strategy. By working with a variety of programmatic providers, we ensure that our strategies are expertly tailored to your specific marketing objectives, ensuring maximum reach, engagement, and return on investment. With our programmatic advertising expertise, you can optimise your ad campaigns, effectively reach your target audience, and achieve your business goals.
Why Choose
GA Agency
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
With clients of all sizes, we provide support in both long-term strategical planning and short-term tactical planning tailored to your company.
INTERNATIONAL
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
ELEVATING EXPECTATIONS
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
IMPACTFUL PARTNERSHIPS
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
INTERNATIONAL
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
ELEVATING EXPECTATIONS
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
IMPACTFUL PARTNERSHIPS
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
Working
With The
Best
BRANDS AROUND THE GLOBE
Our Awards & Certifications
Outstanding
Results
Frequently Asked Questions
Programmatic advertising is a type of digital advertising that uses automated technology and algorithms to buy and sell ad space in real-time. Here is a step-by-step overview of how programmatic advertising works:
An advertiser or agency creates an ad campaign and sets up targeting criteria, such as demographics, interests, or behaviours.
Advertisers bid on ad space on various websites and apps through a programmatic ad platform, such as a demand-side platform (DSP).
Publishers make their ad inventory available on ad exchanges, where advertisers can bid on it in real-time.
The DSP uses data and algorithms to determine the best ad placement for the advertiser based on the targeting criteria and bid.
Once the ad placement is determined, the ad is served to the user on the website or app in real-time.
The ad platform measures the success of the ad campaign and provides insights on its performance, such as impressions, clicks, and conversions.
This entire process can take place in a matter of milliseconds, making programmatic advertising a fast and efficient way to buy and sell ad space.
Real-time bidding (RTB) is a crucial component of programmatic advertising that allows advertisers to bid on ad inventory in real-time, on a per-impression basis.
RTB enables advertisers to purchase ad inventory on a per-impression basis, rather than buying large blocks of ad space, which can be less efficient and less targeted. By using RTB, advertisers can bid for the right ad placement at the right time, reaching their desired audience with a higher degree of accuracy and relevance.
To measure the success of a programmatic advertising campaign, you can track several key performance indicators (KPIs) that indicate the effectiveness of your campaign. Here are some common metrics used to measure programmatic advertising success:
Impressions: The number of times your ad was displayed to a user.
Click-through rate (CTR): The percentage of users who clicked on your ad out of the total number of impressions.
Cost per click (CPC): The amount of money you paid for each click on your ad.
Conversion rate: The percentage of users who completed a desired action on your website or landing page after clicking on your ad.
Cost per conversion (CPA): The amount of money you paid for each conversion.
View-through rate (VTR): The percentage of users who viewed your ad and then later converted on your website without clicking on your ad.
Return on investment (ROI): The amount of revenue generated from your ad campaign compared to the amount spent on the campaign.
By tracking these metrics, you can determine the effectiveness of your programmatic advertising campaign and make adjustments to optimize performance. It’s important to set specific goals and KPIs before launching a campaign, and then regularly monitor and analyse the data to make data-driven decisions.
Programmatic advertising is a type of digital advertising that uses automated technology and algorithms to buy and sell ad space in real-time. Here is a step-by-step overview of how programmatic advertising works:
An advertiser or agency creates an ad campaign and sets up targeting criteria, such as demographics, interests, or behaviours.
Advertisers bid on ad space on various websites and apps through a programmatic ad platform, such as a demand-side platform (DSP).
Publishers make their ad inventory available on ad exchanges, where advertisers can bid on it in real-time.
The DSP uses data and algorithms to determine the best ad placement for the advertiser based on the targeting criteria and bid.
Once the ad placement is determined, the ad is served to the user on the website or app in real-time.
The ad platform measures the success of the ad campaign and provides insights on its performance, such as impressions, clicks, and conversions.
This entire process can take place in a matter of milliseconds, making programmatic advertising a fast and efficient way to buy and sell ad space.
Real-time bidding (RTB) is a crucial component of programmatic advertising that allows advertisers to bid on ad inventory in real-time, on a per-impression basis.
RTB enables advertisers to purchase ad inventory on a per-impression basis, rather than buying large blocks of ad space, which can be less efficient and less targeted. By using RTB, advertisers can bid for the right ad placement at the right time, reaching their desired audience with a higher degree of accuracy and relevance.
To measure the success of a programmatic advertising campaign, you can track several key performance indicators (KPIs) that indicate the effectiveness of your campaign. Here are some common metrics used to measure programmatic advertising success:
Impressions: The number of times your ad was displayed to a user.
Click-through rate (CTR): The percentage of users who clicked on your ad out of the total number of impressions.
Cost per click (CPC): The amount of money you paid for each click on your ad.
Conversion rate: The percentage of users who completed a desired action on your website or landing page after clicking on your ad.
Cost per conversion (CPA): The amount of money you paid for each conversion.
View-through rate (VTR): The percentage of users who viewed your ad and then later converted on your website without clicking on your ad.
Return on investment (ROI): The amount of revenue generated from your ad campaign compared to the amount spent on the campaign.
By tracking these metrics, you can determine the effectiveness of your programmatic advertising campaign and make adjustments to optimize performance. It’s important to set specific goals and KPIs before launching a campaign, and then regularly monitor and analyse the data to make data-driven decisions.
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