Casavo

830% Increase in Organic Sessions

Casavo are a tech-enabled real estate company who have changed the way houses are sold and bought all over Europe.

The collaboration between GA Agency and Casavo started in January 2020, with the aim of improving organic visibility and traffic through SEO and internal content marketing services.

⁺990^%

Keywords in Top 4-10 Positions

⁺880^%

Top 3 Keyword Positions

The Challenge

Improve Organic Performance

To improve organic performance, our team focused on optimising on-page SEO. This entailed a review and analysis of the website’s content, keyword targeting, UX analysis, metadata review, and site speed optimisation.

Increase Traffic

Another goal was to increase traffic to category pages (selling and buying homes), existing editorial pages, and real estate listing pages through SEO optimisation.

Internal Content Marketing

We worked closely with Casavo, providing them with a detailed brief consisting of keywords, research data, and editorial plans. The main topics covered for the content marketing strategy included real estate, tax, and law.

Our Approach

During the initial year of our collaboration, our primary focus was on optimising the pre-existing content, while reviewing metadata and body text across all category pages associated with property evaluation services and home purchase announcements for specific cities. Concurrently, we conducted a technical audit aimed at identifying potential technical issues preventing web crawlers from effectively navigating the site. Our findings resulted in recommendations around mobile index optimisation, schema markup, XML sitemap enhancements, image management, and site speed optimisation.

During the second year, our efforts shifted towards semantic mapping of the website. Our goal was to pinpoint content gaps and untapped opportunities within the existing content by identifying missing content pieces that seamlessly aligned with customers’ journey stages.

This strategic process allowed us to create and improve content that had the potential to drive traffic and attract more customers, as well as providing additional value to their already established audience.