DATA ANALYTICS

A+ DATA ANALYTICS SOLUTIONS

IS HOW MORE LIKELY DATA-DRIVEN ORGANIZATIONS ARE TO BE PROFITABLE

How valuable are your analytics? According to McKinsey, data-driven organizations are 6x as likely to retain customers and 19x more likely to be profitable.

We work with industry-leading data analytics and tracking tools to help your business to track the performance of every digital marketing activity, to understand your visitor needs and behavior, and ultimately to enable you to make the most optimal business decisions based on the latest information.

OUR DATA ANALYTICS SERVICES INCLUDE

  • AUDIT

    Our expert team will ensure your account is properly set up and you are tracking the correct data, to ensure the data collected is trustworthy and valuable


  • ACCOUNT SET UP

    Our team will help you set up your account, as well as your success metrics based on your goals and conversion tracking code


  • DATA OPTIMISATION

    GA Agency helps you set up metrics based on your goal and the data needed to obtain insights on your website. We will then use the data analytics collected to suggest a plan of action to maximise your profits


  • AUDIENCE TARGETING

    Obtain relevant insight into your main customers and other potentially profitable segments to target thanks to metrics such as demographics, interests, location, and more. 


  • CHANNEL SEGMENTATION

    Segment channels to determine the most profitable sources of traffic based on your specific business goals and target audience


  • REPORTING

    Our team will provide you with regular insightful and comprehensive reports with key data. Visualize your data analytics in a clear and user-friendly interface


GOOGLE ANALYTICS

With Google Analytics you will understand your customers’ journey and interactions with your website, whilst monitoring conversion rates. Our Google Analytics agency will help you leverage insightful and in-depth data analytics and help you create ad-hoc campaigns to maximize your ROI.

How to use Google Analytics? GA Agency can guide you through the following steps for you to maximize the data analysis process.

The benefits of using Google analytics are significant:

  • 1. REMARKETING

    Use customer retargeting to remind visitors of websites they already visited and products they saw to increase profits

  • 2. IDENTIFY CONVERSION ISSUES

    This enables you to understand at what stage of the conversion funnel customers leave your website. This can help you evaluate which pages need to be optimized

  • 3. A/B TESTING FOR CONVERSION RATE OPTIMISATION

    Used to test problems and solutions with the goal of maximising conversions

  • 4. ATTRIBUTION MODELING

    to identify the mediums used by your clients to reach your website and understand which platforms you should redirect your marketing efforts to.

    To ensure your business’ goals are reached, we define the main business objective, a clear strategy to achieve it, and easily measurable tactics as well as respective KPIs to assess the tactic’s success on Google Analytics. 

GOOGLE TAG MANAGER

Combined with Google Analytics, Google Tag Manager is an extremely powerful tool to analyze data. Over 50% of all websites are making use of Google analytics to track users data to improve their revenue by tracking advanced web analytics. Here at GA Agency, we will help your business with updating your website tags for site analytics and remarketing in a fast and easy way and, ultimately, improve website UX. Our team will help you control tags across several platforms, including Google Ads, Facebook Ads, and Hotjar all from the same account.  

After selecting the events you want to track, based on your business goals, we will set up triggers, which fire in response to events, and collect information when desired actions are undertaken by the user, such as making a purchase or loading a page. Based on the actions taken by the users on your website, we will then help you understand how to optimize your website to maximise conversions.

OUR GOOGLE TAG MANAGER SERVICES INCLUDE:

  • AUDIT

    Our team will perform an internal audit to ensure the proper functioning of your Google Tag Manager account and plan for future implementation


  • ACCOUNT SET UP

    GA Agency will help you with setting up your account and managing it 


  • TRACKING PLAN

    Decide which data you need and want to collect based on your business goals and objectives


  • REPORTING

    In-depth reports to track progress and conversions across several platforms 

GOOGLE DATA STUDIO DASHBOARD

Our experienced team will set up and manage your Google Dashboard, through which you can analyze and evaluate all data across your Google accounts and create tailor-made dashboards to report relevant metrics and track campaign progress. Have your activity data displayed in an interactive, customizable, and user-friendly way. Our team will guide you in understanding what the main metrics and relevant insights are to base your next advertising campaigns. Get a full picture of user interactions and engagement with your ads and your website in a simple and clear way. Base your future strategies and marketing decisions on the information provided by your dashboard, and get recommendations on how to utilize the data from our highly knowledgeable team.

Google Tag Manager, Google Analytics and Google Dashboard combined are extremely more powerful tools to obtain an in-depth analysis of user behavior and demographics. 

Click here to get a FREE Google Tag Manager, Google Analytics consultation, or Google Data Studio. Receive an analytics audit, leverage the customer insights gathered, and use them to plan your future campaigns.

    GA AGENCY

    360-degree digital marketing agency