Amazon is the world’s largest online marketplace and it is now the third-largest digital advertising platform. As a result, more & more businesses are now using Amazon to reach their target audiences, who are more intricate than ever before. At GA Agency we pride ourselves on our international team of specialists who will help you understand the nuances of each market, then develop and implement a customised strategy tailored to your unique business goals.
Boost your Amazon ads to the next level with PPC advertising which is a highly effective marketing tool that can help your brand thrive through the Amazon algorithm. We will work with you to craft a highly personalised strategy, and then optimise your campaigns with the ultimate goal of decreasing your acquisition cost and increasing your return on investment (ROI).
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
Amazon marketing works by allowing sellers, vendors, and brands to advertise their products and services on Amazon’s marketplace. Amazon offers several advertising options, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Advertisers can target their ads based on keywords, product categories, and user behaviour, and measure the success of their campaigns using metrics like impressions, clicks, conversions, and ROI.
Advertising on Amazon offers several benefits for businesses looking to promote their products and services on the platform. Here are some of the main benefits:
Increased visibility: By advertising on Amazon, businesses can increase the visibility of their products and services to millions of shoppers on the platform.
Targeted advertising: Amazon’s advertising options allow businesses to target their ads based on keywords, product categories, and user behaviour, ensuring that their ads are seen by the right people at the right time.
Cost-effective: Amazon’s pay-per-click (PPC) model means that businesses only pay when a user clicks on their ad, making it a cost-effective way to drive traffic and sales.
Increased sales: Advertising on Amazon can help businesses increase sales by driving more traffic to their listings and improving visibility for their products.
Insights and analytics: Amazon provides detailed analytics and reporting for its advertising options, allowing businesses to measure the success of their campaigns and optimize performance over time.
Overall, advertising on Amazon can help businesses increase visibility, drive traffic and sales, and ultimately grow their business on the platform.
Amazon offers several types of ads that businesses can use to promote their products and services on the platform. Here are the main ad formats available on Amazon:
Sponsored Products: These are ads that appear in search results and on product detail pages. They promote individual products and include an image, title, price, and a short ad copy.
Sponsored Brands: These are ads that appear at the top of search results and feature a custom headline, logo, and multiple products. They can be used to promote a brand or a specific product line.
Sponsored Display: These are ads that appear on product detail pages, customer review pages, and other areas of the Amazon website. They can be used to target shoppers who have viewed or interacted with similar products.
Amazon DSP: Amazon’s Demand-Side Platform (DSP) allows businesses to programmatically buy display and video ads on and off Amazon. It offers advanced targeting options and real-time bidding to help businesses reach their target audience.
By using these ad formats, businesses can effectively target their audience, promote their products and services, and increase their visibility and sales on Amazon.