Google Ads Specialists
GA Agency is an award-winning Google Ads agency in London and a Google Premier Partner, which places us among the top 3% of agencies in the UK. Whether you need Google Ads management services, a Google Ads consultant or a Google Ads company that can run campaigns across several countries, you work with one team and one point of contact. Native specialists plan and run your campaigns in their own language and market, so you get one consistent strategy across every country you advertise in.
Google Ads Audits And Campaign Strategy
A Google Ads audit shows where an account is working and where it is not. We review the account structure, the performance of individual keywords and ads, and any technical issues on your website that affect results. We turn the findings into a tailored action plan and a testing roadmap. You can also request a free Global Paid Search Audit to get started.
Search Targeting And Landing Page Strategy
We research keywords in each language and analyse search behaviour across countries, so your campaigns reflect what local audiences actually search for. We then test landing pages, calls to action and page layouts to find what works best for your audience and supports the targeting you have chosen.
Ad Copy And Creative Performance Testing
Our team of native speakers writes ads in multiple languages, from headlines to calls to action. We test ad copy, images, headlines and landing pages across formats such as responsive search ads, dynamic search ads, image ads and video ads, then scale the strongest variations and refine or remove the weaker ones.
Shopping And Performance Max Campaigns
Shopping campaigns show your products in search results and on the Shopping tab, which helps bring qualified traffic to your store. As a Performance Max agency, we use PMax where it can scale efficiency. For Pronovias, a rebuilt paid media setup that introduced Performance Max in key markets delivered a 290% increase in booking rate.
Conversion-Led Bidding And Budget Planning
We analyse your business goals, audience and competition to decide how the budget is shared across campaigns and ad groups. We then set a bidding strategy that reflects keyword competitiveness, campaign objectives and the return on ad spend you need, so spend follows the results that matter to your business.
Display, Video And Demand Gen Campaigns
Display campaigns build brand visibility and video campaigns support engaging storytelling. As a Google display ads agency, we handle Google display ads management and remarketing, so you can reach people who have already visited your website. Our YouTube ads management services bring video into the same account and reporting as your other campaigns, and we plan Display, video and Demand Gen around the stage of the funnel each one serves best.
Conversion Tracking And Ads Reporting
We make sure tracking pixels and conversion tags are implemented correctly across your pages and platforms, so every enquiry and sale is recorded. You then receive a custom reporting dashboard that is updated with the latest performance data and shows where your campaigns can grow.
How Do We Deliver Google Ads For Our Clients?
Every Google Ads project follows the same five stages. Our international PPC consultants lead the work, and you receive a clear output at each stage.
Define Conversion Goals And Budgets
We start by agreeing the outcomes you want, such as more enquiries, sales or qualified leads. Our PPC consultants set measurable KPIs, including click-through rate, conversion rate and return on ad spend, with realistic targets based on historical data and industry benchmarks. You receive agreed goals and clear budget guidelines.
Audit Google Ads Account Performance
For an existing account, our PPC consultants review its structure, the performance of keywords and ads, and any technical issues on your website. You receive a tailored action plan and a testing roadmap that sets out the changes and the tests ahead.
Build The Google Ads Campaign Plan
Our team carries out keyword research in each language, then plans targeting, ad formats, budget allocation and bidding strategy. You receive a campaign plan that shows how keywords, formats, budget and bidding fit your goals in each market.
Launch And Optimise Google Ads Campaigns
We launch with conversion tracking in place, then monitor click-through rate, conversion rate and cost per acquisition in real time. We run A/B tests, remove underperforming keywords, add new ones and improve landing pages using the data. We deliver campaigns that are tracked and refined continuously.
Review Performance And Reallocate Spend
We analyse the results, agree on improvements with you and move budget towards the ads, audiences and campaigns that perform best. You receive a custom reporting dashboard and regular updates, backed by consistent communication and transparent KPIs.
Discover how we transform & grow Global Businesses
We showcase our expertise as a leading international digital marketing agency in boosting website revenue and driving exponential traffic growth.
Paid Media Case Study:
290% Increase in Booking Rate
This Paid Media case study focuses on GA Agency’s work for Pronovias, one of the world’s leading bridal fashion houses with over a century of heritage.
When Pronovias partnered with GA Agency, the brand was facing rising competition and increasingly expensive appointment acquisition across key markets. The main challenge was to improve booking efficiency while protecting performance in a shifting bridalwear market.
GA Agency restructured the paid media setup across Google and Meta, moving from fragmented campaign structures to a clearer, conversion-first approach. Paid Search campaigns were rebuilt around user intent, while Performance Max was introduced in key markets to scale efficiency.
On Meta, GA Agency streamlined the account around direct response activity, testing audiences, creatives and messaging to identify the strongest combinations for driving high-quality appointment bookings.
The new Paid Media strategy delivered a 290% increase in booking rate, improved overall efficiency, and created a cleaner campaign structure built to scale across future markets.
Why Choose GA Agency
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
With clients of all sizes, we provide support in both long-term strategical planning and short-term tactical planning tailored to your company.
International
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
Elevating expectations
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
Impactful partnerships
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
Working with the best brands around the globe
Discover our clients
Our international Awards
& Certifications
How does Google Ads decide which ads to show?
Google Ads is a predominantly pay-per-click model: you only pay when someone clicks your ad. Advertisers bid on keywords, placements and audiences relevant to their business, and ads can appear in prominent positions on search results or partner websites. If you are asking how Google Ads works in practice, the answer starts with what you choose to target.
Your settings decide who is eligible to see an ad. Targeting by keywords, demographics, location and interests narrows the audience, while bids, budgets and placements give you control over how much you spend and where your ads appear. Keyword competitiveness also affects how far a budget goes, which is why we research the competitive landscape before launching campaigns.
Which Google Ads campaign types suit your business goals?
The right campaign type depends on the action you want customers to take next. Search ads capture high-intent queries, Shopping ads promote your products, Display ads build brand visibility and video ads support engaging storytelling. Performance Max can scale efficiency in key markets, and remarketing reaches people who have already visited your website.
Most accounts combine several campaign types. We choose the mix by business goal, funnel stage and market, so each format is used where it fits best. Our PPC consultants then test ad formats and review the results before we move the budget between them.
How do automated bidding strategies use conversion data?
A bidding strategy is only as good as the data behind it. We implement tracking tags and pixels across all pages and platforms, so actions after the click, such as enquiries and purchases, are recorded accurately. This matters most with automated bidding, where the strategy relies on the conversions you report.
We then set the bidding strategy around keyword competitiveness, campaign objectives and the return on ad spend you need. As results build up, we adjust bids and proactively move budget towards the campaigns that perform.
Why do search terms and landing pages affect lead quality?
Lead quality starts with the searches that trigger your ads. Search ads capture high-intent queries, so the keywords you target, and the terms you remove, decide who clicks. We monitor keyword performance throughout the campaign, removing underperforming terms and adding new ones as search trends change.
The landing page then decides whether that click becomes an action. We test landing pages, calls to action and page layouts to see what works best for your audience, and we give visitors a consistent experience from ad to page. Where technical issues on your website hold performance back, a Google Ads audit identifies them.
How do you know whether Google Ads is profitable?
Profitability depends on what you measure. We agree KPIs at the start and track them against your targets:
- Click-through rate, to see whether ads attract the right audience.
- Conversion rate, to see whether clicks become enquiries or sales.
- Cost per acquisition, to see what each result costs.
- Return on ad spend, to see what each pound of spend brings back.
Conversion tracking links each click to the enquiry or sale it produced, so reporting reflects business results rather than clicks alone. Cross-channel incrementality tests help you identify where best to spend your digital marketing budget.
Google Ads FAQs
How much should a business spend on Google Ads?
There is no single figure that suits every business. Our PPC consultants analyse your goals, audience and competition to decide how much to invest and how to allocate it across campaigns and ad groups. We aim to make your budget work as hard as possible, whether the goal is brand awareness, conversions or revenue. If you are wondering how much Google Ads management costs, we can discuss it once we understand your objectives.
Can you improve an existing Google Ads account?
Yes. We begin by auditing your existing activity, including the account structure, the performance of individual keywords and ads, and any technical issues on your website. We then create a tailored action plan and a testing roadmap, so your account follows best practice and keeps improving through ongoing optimisation.
Can Google Ads work for a new website?
Yes. Unlike SEO, which builds organic presence over time, paid search can give you immediate visibility by showing ads against keywords related to your business. Before launch, we make sure conversion tracking is in place, and landing pages are ready to turn clicks into enquiries.
Can campaigns target several countries and languages?
Yes. Our native specialists cover 26 markets and 18 languages. They research keywords and write ads in each language, and they analyse search behaviour country by country, so your campaigns reflect local audiences rather than translated copy.
How long should campaigns run before we assess results?
We monitor click-through rate, conversion rate and cost per acquisition in real time from launch, and we optimise campaigns frequently as data comes in. However, for any new activity or major changes, we recommend assessing results after the initial learning period, normally after 30 days or 50 conversion events.
Can we advertise to people searching for competitors?
Keyword research looks at your competitive landscape, and the bidding strategy takes keyword competitiveness into account. Whether competitor terms suit your account depends on your goals, budget and vertical, and we assess that when we build the campaign plan.
Do we keep ownership of our Google Ads account?
Yes. You keep full ownership of your Google Ads account, and it remains yours even after you stop working with GA. We work as an extension of your team, with transparent KPIs and a custom reporting dashboard, so you can see how your campaigns perform while we manage them. Whatever you decide in future, the account stays with you.
Can Google Ads work alongside our SEO services?
Yes. SEO and PPC complement each other, and our one search approach combines them in a single strategy. Our PPC consultants work with our SEO consultants, and A/B tests on keywords, calls to action, copy and landing pages in paid search can inform your organic work, with SEO x SEM synergy tests run to avoid cannibalisation and maximise each channel’s contribution in the wider marketing funnel.
Grow your business globally, in any language
Expand into new markets with native specialists who understand local search behaviour, language, culture and competition.
Our team supports SEO, paid media, content and analytics across 18 languages, helping your campaigns feel local in every market.
Providing dynamic marketing solutions for every industry
With our in-depth understanding of diverse markets and expertise, we navigate unique challenges and leverage the untapped potential in your specific industry.
Our Tools & Tech Stacks
Our work is supported by trusted third-party industry tools, helping us make every decision clearer, faster and more accountable.
