Social media has become the most influential digital space that allows brands to build awareness and reach new customers across a variety of existing and emerging platforms.
At GA Agency we pride ourselves on our international team of specialists, they will help you prime your target audiences, understand the challenges of each market, and develop a custom-paid social strategy tailored to your unique business goals.
Paid social advertising has become a critical component of an omnichannel marketing strategy focused on building an audience database, reaching the right users, and tracking your return on investment. We offer a range of paid social services to help you capture your ideal audience while reaching your business objectives.
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
Paid social refers to social media advertising where businesses pay to have their content or ads displayed to users who fit specific targeting criteria. Organic social, on the other hand, refers to the non-paid, natural content that businesses post on their social media accounts to engage with their followers.
While organic social is free, it often has a limited reach and may not effectively target a specific audience. Paid social, however, allows businesses to reach a larger and more targeted audience, but requires a budget to support it.
Some benefits of using paid social media include:
Increased reach and visibility: Paid social media allows businesses to target a larger and more specific audience, increasing their reach and visibility.
Improved targeting options: Paid social media offers advanced targeting options that allow businesses to reach specific demographics, interests, behaviours, and locations.
Cost-effective advertising: Paid social media can be cost-effective compared to traditional advertising methods, as businesses can set their own budgets and only pay for clicks or impressions.
Enhanced engagement: Paid social media ads can drive higher engagement rates and interactions with users, leading to more conversions and sales.
Measurable results: Paid social media campaigns can be tracked and measured in real-time, allowing businesses to adjust their strategies and optimise their results.
Paid social media ads can help with lead generation by allowing businesses to target and attract potential customers who are interested in their products or services. By using advanced targeting options, businesses can reach specific demographics, interests, and behaviours, and encourage users to take a specific action, such as filling out a form or subscribing to a newsletter.
Paid social media ads can also drive traffic to a landing page or website, where businesses can capture leads and follow up with them through email or other marketing channels.
Retargeting, also known as remarketing, is a technique used in paid social media advertising to target users who have previously interacted with a brand or its website.
This technique involves placing a tracking pixel on a website, which collects data on users’ behaviour, such as the pages they visit, items they view or add to their cart, or actions they take on the site. This data is then used to retarget these users with relevant ads on social media platforms, encouraging them to return to the site and complete their purchase or take another desired action.
Retargeting is an effective way to re-engage users who have shown interest in a product or service and can help improve conversion rates and ROI.