Paid Social Specialists
GA Agency combines platform specialists, creative expertise and international market knowledge to manage social advertising around your business objectives. Our paid social specialists work across established and emerging platforms, adapting campaigns to different audiences and buying behaviours.
We focus on reaching relevant customers, improving creative performance and connecting advertising activity with measurable outcomes.
Meta Advertising Campaign Management
Reach potential customers across Facebook and Instagram with campaigns built around your commercial goals. Our Meta advertising services cover audience targeting, campaign structure, ad creative, remarketing and performance optimisation.
We manage campaigns for brand awareness, lead generation and ecommerce sales, using creative and audience testing to identify effective approaches. This helps your business engage new customers while reconnecting with people who have already shown interest.
TikTok Advertising Campaign Management
Connect with audiences through video advertising designed for the way people discover content on TikTok. Our specialists develop campaign strategies, research relevant audiences and test creative formats that reflect the platform’s viewing experience.
From introducing products to encouraging purchases, we align targeting and creative decisions with campaign objectives. Performance insights help identify which messages and formats encourage meaningful customer actions.
LinkedIn B2B Campaign Management
Reach professional audiences and decision-makers through LinkedIn advertising. Our B2B paid social services support lead generation, brand awareness, recruitment and employer branding campaigns.
We use relevant professional targeting options, campaign messaging and conversion data to connect advertising with business priorities. For companies with longer buying cycles, this helps build awareness among relevant audiences while measuring qualified enquiries and other meaningful outcomes.
Pinterest Advertising Campaign Management
Introduce your products to people actively exploring ideas, interests and potential purchases. Our Pinterest advertising services focus on relevant audience targeting, visual creative and campaign optimisation across stages of the customer journey.
We help brands develop campaigns suited to Pinterest’s discovery-led environment, connecting product inspiration with website visits and purchases. Results guide refinements to creative assets, targeting and investment priorities.
Snapchat Advertising Campaign Management
Reach audiences through mobile-first advertising experiences on Snapchat. GA Agency develops campaigns using audience targeting, platform-specific creative formats and performance analysis.
Our specialists support brands looking to build awareness, encourage engagement or generate conversions among relevant Snapchat users. We test campaign approaches and review results to identify how the platform can contribute to wider marketing objectives.
X (Twitter) Advertising Management
Reach relevant audiences within the real-time conversations taking place on X, formerly Twitter. Our X advertising services help businesses plan campaigns around appropriate audiences, messages and commercial objectives.
We assess the platform’s suitability for your brand, develop advertising activity and monitor engagement and conversion performance. This helps determine whether X offers a worthwhile opportunity within your wider paid social strategy.
How Do We Deliver Paid Social For Our Clients?
Our paid social management process connects business objectives with platform selection, campaign execution and ongoing optimisation, supported by clear reporting and performance reviews.
Define Goals, Audiences And Budgets
We work with your team to understand business priorities, target customers, markets and available investment. Together, we identify the outcomes your paid social activity should support and establish relevant performance measures. This gives the project agreed objectives and a defined scope, before campaign planning begins.
Audit Social Ad Accounts And Creative
Our specialists review existing campaign structures, targeting, advertising results and creative assets. We also assess available conversion tracking and identify gaps that could affect campaign decisions. The findings show which activities can be improved, what can be retained and where additional preparation may be needed.
Align Channel Roles And Campaign Plans
We recommend the platforms, audience approaches and campaign objectives most relevant to your business. Our plan considers how prospecting, retargeting and creative testing should work together, alongside proposed budget allocations. Your team reviews the priorities and agrees on the activity to launch.
Launch And Optimise Social Campaigns
Following approval, GA Agency’s paid social specialists manage campaign activation and ongoing optimisation. We monitor delivery, audience responses, creative performance and conversion data, adjusting campaigns where results support a change. Your team receives updates on performance and the improvements being made.
Review Performance And Creative Insights
We evaluate results against agreed objectives, examining advertising spend, audience performance and the contribution of different creative approaches. Reporting highlights meaningful findings rather than engagement figures alone. We discuss the results with your team and recommend priorities for the next campaign period.
Discover how we transform & grow Global Businesses
We showcase our expertise as a leading international digital marketing agency in boosting website revenue and driving exponential traffic growth.
Paid Media Case Study:
290% Increase in Booking Rate
This Paid Media case study focuses on GA Agency’s work for Pronovias, one of the world’s leading bridal fashion houses with over a century of heritage.
When Pronovias partnered with GA Agency, the brand was facing rising competition and increasingly expensive appointment acquisition across key markets. The main challenge was to improve booking efficiency while protecting performance in a shifting bridalwear market.
GA Agency restructured the paid media setup across Google and Meta, moving from fragmented campaign structures to a clearer, conversion-first approach. Paid Search campaigns were rebuilt around user intent, while Performance Max was introduced in key markets to scale efficiency.
On Meta, GA Agency streamlined the account around direct response activity, testing audiences, creatives and messaging to identify the strongest combinations for driving high-quality appointment bookings.
The new Paid Media strategy delivered a 290% increase in booking rate, improved overall efficiency, and created a cleaner campaign structure built to scale across future markets.
Why Choose GA Agency
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
With clients of all sizes, we provide support in both long-term strategical planning and short-term tactical planning tailored to your company.
International
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
Elevating expectations
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
Impactful partnerships
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
Working with the best brands around the globe
Discover our clients
Our international Awards
& Certifications
How does paid social differ from organic social and paid search?
Paid social uses advertising budgets to reach audiences on social media platforms, letting businesses extend their reach beyond existing followers through targeted campaigns. In contrast, organic social relies on unpaid content to build community engagement and brand presence, with distribution influenced by platform dynamics and audience interaction.
- Organic social: Supports ongoing communication, community engagement and brand presence through unpaid posts and interactions.
- Paid social: Uses ads to target specific audiences, promote products, and drive sales. It offers budget control and measurable outcomes.
- Paid search: Targets people actively searching for products or services, though its effectiveness varies with demand and competition.
Our paid search services focus on customers actively expressing intent through search queries, making it valuable for capturing those already seeking products or services. For instance, a business launching a new product can use paid social to build brand awareness, while paid search can capture interest from people researching or comparing options.
Combining organic social, paid social, and paid search can enhance brand credibility and customer conversion, with the best approach depending on customer behaviour, resources and overall business goals.
Which paid social platforms should you invest in?
When selecting paid social platforms, focus on where your target customers are active, how they use each platform, and your advertising goals. A platform’s audience size doesn’t always equate to the best opportunity for your business; consider audience demographics, buying behaviour, creative needs, and your resources for crafting effective ads.
A focused platform mix often yields better insights than spreading budgets thin across multiple networks. GA Agency evaluates channel suitability against your target audience and goals before making recommendations.
Meta: Facebook and Instagram
Offers broad advertising opportunities for consumer and some B2B brands, supporting product discovery, lead generation, ecommerce sales and remarketing. The right mix of placements and creatives is essential.
TikTok
Ideal for brands with short-form video content with a people-first focus, it introduces products to audiences not actively searching for them. Ads should convey messages quickly and align with user engagement.
Best for targeting professional audiences, it supports B2B lead generation, recruitment, and brand awareness. Evaluate campaigns based on lead relevance and potential value.
Great for brands linked to planning and visual discovery, it influences consideration early in the buying journey. Quality imagery and relevant messaging are key.
Snapchat and X
Snapchat is mobile-first, targeting active users, while X engages audiences around news and real-time topics. Both require careful selection based on relevance and creative suitability.
How do prospecting and retargeting work together?
Prospecting and retargeting serve different purposes within paid social advertising. Prospecting introduces your brand to potential new customers, while retargeting reconnects with people who have already interacted with your business in some way. Together, they can support customer acquisition and continued consideration, although each requires different audience and measurement decisions.
- Prospecting creates new opportunities. Campaigns reach relevant audiences who may not know your brand or products. Platform targeting, creative messaging and campaign objectives help advertising systems identify potential customers. The focus may be on awareness, website visits or conversions, depending on the business.
- Retargeting addresses existing interest. These campaigns can reach eligible users who have previously visited your website, viewed products or interacted with your content. Advertising might highlight product benefits, answer common objections or encourage people to complete an action they previously considered.
- The balance between these approaches matters. Concentrating too much investment on retargeting can limit the number of new customers entering the audience pool. Conversely, investing only in prospecting may overlook opportunities to reconnect with interested visitors.
Retargeting is also subject to audience size, platform policies, consent requirements and the availability of reliable tracking signals. Not everyone who interacts with a brand can be identified or reached again.
Our paid social strategy considers both new audience development and existing customer interest. The objective is to distribute investment according to business needs rather than treating every conversion as evidence that one type of campaign should receive the entire budget.
Why does creative testing matter for paid social?
Creative assets are vital for capturing attention, conveying messages, and prompting action in advertisements. On social media, ads compete with organic content, so relevance and presentation are essential. Even a targeted campaign can falter without a strong message. Creative testing lets businesses find effective combinations of visuals and messaging based on audience reactions and conversion rates. Several elements can be explored:
- Message and positioning: Test different product benefits, customer needs or value propositions to understand what encourages relevant responses.
- Visual formats: Compare suitable images, videos, carousels and other supported formats to see how they communicate your offer.
- Calls to action: Assess whether different prompts encourage the intended behaviour, such as discovering a product, requesting information or completing a purchase.
- Audience relevance: Examine whether creative approaches perform differently across customer groups, markets or stages of consideration.
- Creative fatigue: Monitor whether results change as audiences repeatedly encounter the same advertising assets, and assess when new variations are needed.
Testing should focus on clear questions, as changing multiple elements can obscure performance differences. Platform algorithms, audience conditions, and campaign goals influence results; for instance, a creative element that boosts awareness may not drive qualified leads.
GA Agency integrates creative testing with paid social management, using performance insights to refine future messaging and asset priorities. This strategy helps brands apply effective methods while acknowledging that creative performance differs by platform and market.
How do you measure paid social beyond likes and clicks?
Paid social performance should align with the specific business objectives of each campaign. While likes, impressions, and clicks show audience engagement, they don’t always reflect meaningful commercial outcomes. For example, don’t judge awareness campaigns only by immediate purchases, and don’t deem lead generation successful solely on high interaction numbers. Different measures provide different perspectives on performance.
Measuring social advertising requires understanding attribution, as it can build brand awareness before conversions through other channels. Since conversions may overlap, numbers shouldn’t simply be added together. Privacy issues, tracking limitations, and different attribution methods can create reporting gaps that you should acknowledge rather than mask with a single performance figure.
Our social media advertising services evaluate campaign data and business outcomes to assess effectiveness, guiding decisions on budgets, targeting, and the role of social advertising in the marketing strategy.
Reach and engagement
Impressions, reach, video views and engagement rates help assess advertising delivery and audience responses. Their relevance depends on the campaign objective.
Traffic quality
Landing-page visits and subsequent website behaviour help establish whether advertisements attract people interested in the offer.
Lead generation
Enquiries, cost per lead and available lead-quality information provide a stronger commercial picture than form submissions alone.
Sales performance
Purchases, revenue, cost per acquisition and return on advertising spend help evaluate ecommerce activity, provided conversion and revenue data are sufficiently reliable.
Customer contribution
Where systems allow, connecting advertising data with qualified opportunities, repeat purchases or customer value can provide a wider perspective on return.
Paid Social FAQs
How much budget do we need for paid social?
The appropriate budget depends on your objectives, audience size, target markets and selected platforms. Advertising costs vary, and campaigns need sufficient investment to generate meaningful performance data. GA Agency can assess the available budget and recommend a suitable scope, including how platform spend relates to management and creative requirements.
Can paid social work without a large social following?
Yes. Paid social campaigns can reach relevant audiences beyond your existing followers through the targeting and delivery options available on each platform. A large organic following is not a prerequisite for advertising, although your brand presence, creative quality and website experience can influence how potential customers respond.
Should we boost posts or use dedicated ad campaigns?
Boosting posts can support straightforward visibility or engagement objectives. Dedicated advertising campaigns generally offer more control over objectives, audience strategies, placements and optimisation. For businesses focused on leads or sales, a structured campaign approach is often more suitable because it connects advertising decisions with measurable commercial outcomes.
What creative assets do we need before launch?
Requirements depend on the platforms, placements and campaign objectives. Assets may include images, videos, advertising copy, product information and appropriate landing pages. GA Agency can review existing materials and identify what needs adapting or creating before launch, with production responsibilities agreed as part of the project scope.
Can you take over our existing social ad accounts?
Existing campaigns can be assessed through a paid social audit covering account structure, targeting, creative performance and measurement. The findings help determine which activities should continue and where changes are appropriate. Account access, transition arrangements and responsibilities need to be agreed before management changes begin.
Can campaigns run in several languages?
Yes. GA Agency has an in-house multilingual team and supports international digital advertising. Campaigns can be planned around different markets, local audiences and language requirements. The precise scope of translation, creative localisation and market-specific campaign management should be confirmed during planning to ensure messages remain appropriate for each audience.
Can paid social support a new product launch?
Yes. Paid social can introduce a product to relevant audiences, communicate its benefits and encourage early interest or purchases. Campaigns can support different launch stages, from awareness to conversion. The recommended platforms, creative formats and budget depend on the product, target customers and launch objectives.
Can paid social work alongside our PPC services?
Yes. Paid social and pay-per-click search advertising can support different stages of customer demand. Social campaigns may introduce your brand, while search campaigns capture people actively researching related products or services. Coordinating targeting, messaging and performance reporting helps identify how the channels contribute to wider business objectives.
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