An effective local strategy and campaign help businesses improve their presence in the local search results to get their products and services discovered in the areas targeted. If your business has multiple stores or operates in local areas, it’s important to enhance your local presence online.
Our team of local specialists have extensive experience in helping businesses attract more customers in their target areas to increase revenue and improve brand awareness. We have helped businesses like yours to improve their local search visibility whether you are targeting an area in the UK or specific areas on a global scale.
Our specialist team utilise various tools, technique, and strategies to develop your local presence. Therefore, our local SEO services cover a couple of important areas that are vital to get your businesses products and services noticed locally.
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
Local SEO, or local search engine optimisation, is the process of optimising a website to improve its visibility and ranking in local search results. It involves optimising a website’s content and structure to target local keywords, building local citations and backlinks, and optimizing a Google My Business listing. The goal of local SEO is to help businesses appear more prominently in local search results when users search for keywords related to their products or services in a specific geographic area. This can help drive more targeted traffic to a website and increase foot traffic to a physical location.
Online reviews are very important for local SEO. Positive reviews help establish a business’s credibility and trustworthiness, which can improve its search engine ranking and attract more customers. Google considers the quantity, quality, and recency of reviews as a factor in its local search algorithm, and businesses with positive reviews and high ratings are more likely to attract clicks and drive traffic to their website.
Additionally, online reviews provide valuable feedback for businesses to improve their products or services and build relationships with customers. Encouraging customers to leave reviews and responding to them promptly can help businesses build a positive online reputation and improve their local search performance.
The most important local search ranking factors can vary depending on the specific search query and the search engine algorithm. However, here are some of the most common factors that can influence local search ranking:
Google My Business listing: The completeness and accuracy of a business’s Google My Business (GMB) listing, including business name, address, phone number, website URL, business category, and customer reviews.
On-page optimisation: The relevance and quality of the website’s content and metadata, including local keywords, internal linking, and schema markup.
Backlinks: The number and quality of links pointing to the website from other reputable sources, including local directories, industry-specific websites, and news outlets.
Reviews: The quantity, quality, and recency of customer reviews on Google, Yelp, and other review platforms.
Citations: The consistency and accuracy of a business’s name, address, and phone number across local directories and citation sources.
Social signals: The engagement and presence of a business on social media platforms, including Facebook, Instagram, and Twitter.
Location and proximity: The physical location of a business and its proximity to the searcher’s location.
User behaviour: The engagement and interaction of users with the business’s website and Google My Business listing, including click-through rate, bounce rate, and time on site.
By optimising these factors, businesses can improve their local search ranking and visibility, attract more targeted traffic, and drive more sales and revenue.
To track the success of your local SEO efforts, you can use tools like Google Analytics and Google My Business Insights to monitor website traffic, keyword rankings, and customer interactions. You can also track the number and quality of customer reviews, as well as the effectiveness of your local search optimisation strategies, to continually refine and improve your approach.