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An effective local strategy and campaign help businesses improve their presence in the local search results to get their products and services discovered in the areas targeted. If your business has multiple stores or operates in local areas, it’s important to enhance your local presence online.
Our team of local specialists have extensive experience in helping businesses attract more customers in their target areas to increase revenue and improve brand awareness. We have helped businesses like yours to improve their local search visibility whether you are targeting an area in the UK or specific areas on a global scale.
Our local SEO services aim to enhance your business’s online presence and visibility within your target geographical area. With our specialised team of SEO experts, we use various tools, techniques, and strategies to optimise your website for local search terms and improve local search rankings.
Google My Business helps ensure that people can find your business when looking for products and services in their local area.
Every local business should have a review acquisition strategy in place as they’re considered a ket loval search ranking factor.
Optimise local SEO content on-page to signal to Google the location of your products and services.
Google My Business helps ensure that people can find your business when looking for products and services in their local area.
Every local business should have a review acquisition strategy in place as they’re considered a key local search ranking factor.
Optimise local SEO content on-page to signal to Google the location of your products and services.
Analyse and track behavioural signals to produce more targeted and successful marketing campaigns.
Through app localisation you can get your app discovered worldwide and expand to a global market.We use brand-mentioning tools that allow you to listen and track how your brand is being talked about on different social media platforms.
Content creation on your website designed to meet the needs of local searchers.
This involves thorough keyword research, on-page optimisation, local business listings, citation building, and reputation management to attract more local customers and drive foot traffic to your physical stores. Our tailored approach ensures consistent NAP information, positive reviews, and a solid online reputation, helping your business stand out and thrive in the local market.
Why Choose
GA Agency
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
With clients of all sizes, we provide support in both long-term strategical planning and short-term tactical planning tailored to your company.
INTERNATIONAL
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
ELEVATING EXPECTATIONS
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
IMPACTFUL PARTNERSHIPS
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
INTERNATIONAL
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
ELEVATING EXPECTATIONS
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
IMPACTFUL PARTNERSHIPS
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
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Frequently Asked Questions
Local SEO, or local search engine optimisation, is the process of optimising a website to improve its visibility and ranking in local search results. It involves optimising a website’s content and structure to target local keywords, building local citations and backlinks, and optimizing a Google My Business listing. The goal of local SEO is to help businesses appear more prominently in local search results when users search for keywords related to their products or services in a specific geographic area. This can help drive more targeted traffic to a website and increase foot traffic to a physical location.
Online reviews are very important for local SEO. Positive reviews help establish a business’s credibility and trustworthiness, which can improve its search engine ranking and attract more customers. Google considers the quantity, quality, and recency of reviews as a factor in its local search algorithm, and businesses with positive reviews and high ratings are more likely to attract clicks and drive traffic to their website.
Additionally, online reviews provide valuable feedback for businesses to improve their products or services and build relationships with customers. Encouraging customers to leave reviews and responding to them promptly can help businesses build a positive online reputation and improve their local search performance.
The most important local search ranking factors can vary depending on the specific search query and the search engine algorithm. However, here are some of the most common factors that can influence local search ranking:
Google My Business listing: The completeness and accuracy of a business’s Google My Business (GMB) listing, including business name, address, phone number, website URL, business category, and customer reviews.
On-page optimisation: The relevance and quality of the website’s content and metadata, including local keywords, internal linking, and schema markup.
Backlinks: The number and quality of links pointing to the website from other reputable sources, including local directories, industry-specific websites, and news outlets.
Reviews: The quantity, quality, and recency of customer reviews on Google, Yelp, and other review platforms.
Citations: The consistency and accuracy of a business’s name, address, and phone number across local directories and citation sources.
Social signals: The engagement and presence of a business on social media platforms, including Facebook, Instagram, and Twitter.
Location and proximity: The physical location of a business and its proximity to the searcher’s location.
User behaviour: The engagement and interaction of users with the business’s website and Google My Business listing, including click-through rate, bounce rate, and time on site.
By optimising these factors, businesses can improve their local search ranking and visibility, attract more targeted traffic, and drive more sales and revenue.
To track the success of your local SEO efforts, you can use tools like Google Analytics and Google My Business Insights to monitor website traffic, keyword rankings, and customer interactions. You can also track the number and quality of customer reviews, as well as the effectiveness of your local search optimisation strategies, to continually refine and improve your approach.
Local SEO, or local search engine optimisation, is the process of optimising a website to improve its visibility and ranking in local search results. It involves optimising a website’s content and structure to target local keywords, building local citations and backlinks, and optimizing a Google My Business listing. The goal of local SEO is to help businesses appear more prominently in local search results when users search for keywords related to their products or services in a specific geographic area. This can help drive more targeted traffic to a website and increase foot traffic to a physical location.
Online reviews are very important for local SEO. Positive reviews help establish a business’s credibility and trustworthiness, which can improve its search engine ranking and attract more customers. Google considers the quantity, quality, and recency of reviews as a factor in its local search algorithm, and businesses with positive reviews and high ratings are more likely to attract clicks and drive traffic to their website.
Additionally, online reviews provide valuable feedback for businesses to improve their products or services and build relationships with customers. Encouraging customers to leave reviews and responding to them promptly can help businesses build a positive online reputation and improve their local search performance.
The most important local search ranking factors can vary depending on the specific search query and the search engine algorithm. However, here are some of the most common factors that can influence local search ranking:
Google My Business listing: The completeness and accuracy of a business’s Google My Business (GMB) listing, including business name, address, phone number, website URL, business category, and customer reviews.
On-page optimisation: The relevance and quality of the website’s content and metadata, including local keywords, internal linking, and schema markup.
Backlinks: The number and quality of links pointing to the website from other reputable sources, including local directories, industry-specific websites, and news outlets.
Reviews: The quantity, quality, and recency of customer reviews on Google, Yelp, and other review platforms.
Citations: The consistency and accuracy of a business’s name, address, and phone number across local directories and citation sources.
Social signals: The engagement and presence of a business on social media platforms, including Facebook, Instagram, and Twitter.
Location and proximity: The physical location of a business and its proximity to the searcher’s location.
User behaviour: The engagement and interaction of users with the business’s website and Google My Business listing, including click-through rate, bounce rate, and time on site.
By optimising these factors, businesses can improve their local search ranking and visibility, attract more targeted traffic, and drive more sales and revenue.
To track the success of your local SEO efforts, you can use tools like Google Analytics and Google My Business Insights to monitor website traffic, keyword rankings, and customer interactions. You can also track the number and quality of customer reviews, as well as the effectiveness of your local search optimisation strategies, to continually refine and improve your approach.
Here are some common mistakes to avoid in App Store Optimisation:
Focusing on quantity over quality: A common mistake is to focus on keyword stuffing and using irrelevant keywords just to rank higher in search results. This can harm the app’s visibility and user acquisition in the long term.
Neglecting user feedback: Reviews and ratings play a crucial role in app store rankings, so ignoring user feedback and failing to respond to user reviews can harm an app’s reputation and ultimately lead to lower downloads.
Ignoring localisation: Failing to consider cultural and language differences in different markets can lead to poor user experience, lower visibility, and lower downloads. It is important to localise app metadata and optimise for relevant keywords in each target market.
Neglecting app design and user experience: Poor design and user experience can lead to negative reviews and lower user engagement, which can harm an app’s ranking and visibility.
Ignoring competitors: Failing to research and analyse competitors’ app store strategies can lead to missed opportunities and lower visibility in search results.
Overall, it is important to take a holistic approach to ASO and avoid common mistakes that can harm an app’s visibility, user acquisition, and ultimately revenue.
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