Social SEO Service
GA Agency is an award-winning digital marketing agency based in London. We bring together expertise in organic search, paid media and social media to build effective organic social strategies, grounded in a deep understanding of platform algorithms and audience behaviour.
Our in-house multilingual team delivers services across 18 languages and 25 countries, bringing a deep understanding of local audiences and social media behaviours. We turn these insights into tailored organic social strategies that build your brand’s visibility and engagement across markets on Instagram, TikTok, Pinterest,YouTube and Reddit.
Social Search And Competitor Audits
We compare your brand’s social media activity with that of competitors in the same markets. We assess their online presence, content and visibility to find gaps and opportunities, so you can see where your content can compete more effectively.
Platform Keyword And Topic Research
Our native specialists research the keywords and topics your audience uses on each platform and in each language. We match them to local search intent and group them into topics, which gives your content team a clear structure to build on.
TikTok Content And Search Optimisation
Our TikTok SEO services start with a review of how your TikTok profile and videos reflect the keywords and topics your audience searches for. We then recommend what to change first, so your content is easier to find in the searches that matter to you.
Instagram Profile And Content Optimisation
Our Instagram SEO services review your profile and content against the same keyword and topic research. We recommend practical changes to how your profile and content are described, so the right audience can find your brand.
YouTube Content And Search Optimisation
Our YouTube SEO services begin with a YouTube SEO audit of your channel, videos and competitors. Our YouTube SEO consultants then deliver YouTube optimisation services as prioritised recommendations for your video content.
Pinterest Content And Search Optimisation
Our Pinterest SEO services apply the same research to your Pinterest content. You see which topics and keywords your audience searches for and what to improve first, so your content is easier to discover.
Content Briefs And Optimisation Guidance
We turn the research into practical briefs and guidance for your content team, covering topics, keywords and priorities for each platform. Our multilingual copywriters help adapt the guidance to the local language, culture and tone of voice of each market.
Social Search Tracking And Reporting
We track how your visibility develops on each platform against the goals we agree with you, using transparent KPIs. You receive clear reporting and consistent communication, so your team can see which changes made a difference.
How Do We Deliver Social SEO For Our Clients?
Every Social SEO project follows the same five stages. Our specialists lead the work, and you receive a clear output at each stage.
Define Platform And Visibility Goals
We start by agreeing which platforms, markets and languages matter most and what visibility you want to achieve. Our team sets clear objectives and KPIs with you. You receive agreed platform priorities and goals.
Audit Profiles, Content And Competitors
Our specialists audit your profiles and content and compare them with local competitors, assessing their online presence, content and visibility. You receive an audit that shows the gaps and opportunities on each platform.
Map Search Intent To Content Topics
Native specialists research keywords in each language and group them by search intent into topics. You receive a keyword and topic map that shows what each piece of content should target.
Guide Your Team And Validate Changes
We give your content team practical briefs and optimisation recommendations in order of priority, and we check that the changes are applied as recommended. You receive briefs and a prioritised list of what to improve first, and we work as an extension of your team.
Measure Visibility And Refine Guidance
We track results against the agreed KPIs, report on them and adjust the guidance as search behaviour and platforms change. You receive clear reporting and updated recommendations.
Discover how we transform & grow Global Businesses
We showcase our expertise as a leading international digital marketing agency in boosting website revenue and driving exponential traffic growth.
Why Choose GA Agency
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
With clients of all sizes, we provide support in both long-term strategical planning and short-term tactical planning tailored to your company.
International
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
Elevating expectations
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
Impactful partnerships
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
Working with the best brands around the globe
Discover our clients
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& Certifications
How can Social SEO help customers discover your brand?
What is Social SEO? It is the work of making your profiles and content easy to find when people search on social platforms. We research the keywords and topics your audience uses on each platform and in each language, match them to local search intent and apply them to your profiles and content. Customers who search for what you offer are then more likely to find your brand.
For a business, this can mean finding out which topics your audience searches for before planning new content, or correcting profiles and content that do not match how people describe your products or services. A brand can have an active social presence and still be hard to find, because the words it uses differ from the words its customers search for.
Our audit shows where your profiles and content already match demand and where they do not. You can then decide which platforms and topics justify the effort, what your content must cover and what to change first. The work starts from what customers actually search for, rather than from publishing more content for its own sake.
How does Social SEO differ from social media management?
Social SEO focuses on making your content discoverable in social search and guiding the creation of content that performs, while social media management focuses on running your accounts day to day. The two are related needs rather than competing services, and a business can need one or both.
- Social SEO: we audit your social media profiles, content and competitors, research the keywords and topics your audience searches for on each platform and in each language, recommend what to optimise and give your content team practical briefs. We then report on your visibility against the KPIs we agreed with you.
- Social media management: your social media team or agency plans and publishes content and looks after your community day to day
- Combined scope: your team or agency keeps publishing, and we provide the research, recommendations and priorities it applies. We act as an extension of your team.
If you also need paid campaigns, our Paid Social Ads service covers them separately, so you can work with one team and one point of contact for both.
How do search behaviour and content formats vary by platform?
People do not search in the same way on TikTok, Instagram, YouTube and Pinterest, and each platform favours different types of content. YouTube is a clear example: YouTube SEO is the work of optimising your channel and videos so that they appear when people search for topics related to your brand. The same logic applies to the other platforms, with the keywords and topics adapted to how each audience searches.
Search behaviour also changes by country and language. Our native specialists analyse search behaviour and search intent across regions, so the keywords and topics are right for each platform and each market. For each platform, we compare:
- Keywords and topics: the words your audience uses when it searches.
- Content formats: the types of content your team can produce for that platform.
- Language and market: how the same topic is searched in each language.
- Competitors: how local competitors describe and structure their content.
This comparison gives your content team one view of what each platform needs, so it can plan formats and topics with a clear reason behind each choice.
Can social content help people find your brand in Google and AI search?
Social SEO is a key part of a wider search strategy. Google features social posts and videos alongside website results, while AI search tools can draw on multiple sources about your brand, including YouTube videos. Creating useful, optimised content for Instagram, TikTok, YouTube and other relevant platforms therefore gives your brand more opportunities to be discovered beyond those channels. We combine Social SEO with our SEO services and AI SEO / GEO to guide content planning, production and optimisation around how your customers search, supporting your visibility across social platforms, search engines and AI answers, in the markets and languages that matter to you.
Where a topic matters to your customers, we compare how it appears in your profiles, on your website and in your wider content, so that your message stays consistent. The result is a plan in which social content, website and search work support each other, rather than three separate efforts. You work with one team and one point of contact for all of it.
How do you measure Social SEO results?
We measure results against the goals and KPIs we agree with you at the start. The audit sets the baseline, and everything we track is compared with it.
- Starting point: the audit records your current visibility on each platform, including how your profiles and content compare with local competitors, so later results have something to be measured against.
- Goals: before the work begins, we agree with you the visibility goals and the KPIs that show progress towards them, with transparent targets your team can follow.
- Reporting: you receive clear reports and consistent communication about the results, so your team can see which changes made a difference.
- Refinement: as search behaviour and platforms change, we update the briefs and recommendations, so your team knows what to keep doing and what to improve next.
Social SEO FAQs
Which social platforms can you assess?
We assess TikTok, Instagram, YouTube, Facebook, Reddit and Pinterest. We start with the platforms you already use and compare your profiles and content with competitors on each of them. The recommendations are specific to each platform, so your team knows exactly what to change on each one.
Can you optimise our existing social content?
Yes. We start by auditing your existing profiles and content against competitors on the platforms you use. We then recommend what to change first and give your content team practical briefs so it can apply the changes. Because we research keywords in each language, the same approach works across several markets.
Can you work with our social media agency?
Yes. We act as an extension of your team and work hand in hand with the people who manage your social channels, including an agency. We provide the keyword research, recommendations and briefs, and your agency applies them. Consistent communication and clear reporting help everyone work from the same priorities.
Do you manage paid social campaigns?
Social SEO focuses on organic visibility, and paid social is a separate service. Our Paid Social Ads service covers paid campaigns on social platforms. If you need both, you can work with one team and one point of contact.
Can the audit cover more than one language?
Yes. Our in-house team covers 18 languages, and native specialists research keywords and search behaviour in each market. The audit can therefore compare your profiles and content with local competitors in each language, and the recommendations reflect local search intent rather than translated keywords.
How long does a Social SEO audit take?
Timings depend on the scope of the audit, including the size of your brand and the number of platforms we review, such as TikTok, Instagram, Facebook, YouTube and Reddit. The depth of competitor analysis and the level of detail in our recommendations and suggested actions also affect the time needed.
Can you guarantee viral videos or top search positions?
We cannot guarantee viral videos or top search positions, as results depend on many factors. We have seen client content go viral and engagement, likes, comments and follower numbers improve. We agree realistic goals and transparent KPIs with you and report on progress regularly, so you can judge the results against clear targets.
Grow your business globally, in any language
Expand into new markets with native specialists who understand local search behaviour, language, culture and competition.
Our team supports SEO, paid media, content and analytics across 18 languages, helping your campaigns feel local in every market.
Providing dynamic marketing solutions for every industry
With our in-depth understanding of diverse markets and expertise, we navigate unique challenges and leverage the untapped potential in your specific industry.
Our Tools & Tech Stacks
Our work is supported by trusted third-party industry tools, helping us make every decision clearer, faster and more accountable.
