Paid Media Specialists
GA Agency brings together Paid Media specialists with experience managing campaigns across platforms and international markets. We connect channel planning, audience targeting and performance analysis to your commercial goals.
Whether you need support with one platform or a coordinated advertising strategy, our approach considers how each channel contributes to reaching and converting customers.
Paid Search Campaign Management
Reach potential customers when they are actively searching for your products or services. Our paid search services manage campaigns across Google Ads, Microsoft Ads and ChatGPT Ads, covering keyword targeting, campaign structure, ad copy and bidding.
We focus on relevant search intent and conversion performance, helping you direct investment towards searches that can generate enquiries, bookings or purchases rather than traffic alone.
Paid Social Campaign Management
Introduce your brand to relevant audiences and re-engage people who have already shown interest. Our paid social services cover platforms including Meta, LinkedIn, TikTok and Pinterest, depending on your customers and campaign objectives.
We develop audience strategies, structure campaigns and test messaging and creative formats. This helps connect awareness and consideration activity with measurable actions, from website visits to leads and sales.
Programmatic Display Campaign Management
Reach audiences beyond search engines and social platforms through advertising placements across websites and apps. Our programmatic advertising services use audience data, placement controls and automated media buying to support brand awareness, consideration and remarketing campaigns.
We manage targeting, delivery, and ongoing optimisation while monitoring reach, frequency, and performance. The objective is to extend campaign coverage without losing visibility over where advertising budgets are being spent.
Shopping Ads And Feed Optimisation
Help customers discover relevant products while they compare options and prices. Shopping campaigns use product information, including titles, images, prices and availability, to display relevant products across supported advertising placements.
Our Paid Media approach connects campaign management with product information quality and conversion performance. This helps ecommerce businesses identify opportunities to improve product visibility and allocate investment towards commercially valuable categories.
Marketplace Advertising And Visibility
Reach shoppers within marketplaces where they are already researching and comparing products. Our Amazon advertising services support sponsored advertising campaigns, audience targeting and performance optimisation across relevant markets. Marketplace advertising requires attention to both advertising performance and the products being promoted.
We consider commercial objectives, product relevance and market conditions when planning campaigns, helping brands compete for visibility while monitoring the return on their advertising investment.
How Do We Deliver Paid Media For Our Clients?
We organise Paid Media projects around agreed commercial objectives, clear responsibilities, and regular performance reviews, linking campaign decisions to measurable business outcomes.
Define Campaign Goals And Budget Limits
We begin by understanding your business objectives, target audiences, priority markets and available advertising budget. Together, we agree on the outcomes campaigns should support and how we’ll measure them. This establishes a clear scope for the channels, investment and activities under consideration.
Audit Ad Accounts And Conversion Tracking
Our specialists review your existing advertising setup, campaign performance and available tracking data. We identify issues that could affect targeting, budget efficiency or conversion measurement. The findings help determine which existing campaigns can be improved and what needs attention before new activity begins.
Allocate Budgets And Plan Campaigns
We develop a media plan based on audience behaviour, market opportunities and campaign objectives. The plan sets out proposed channels, budget allocations, targeting approaches and campaign priorities. We discuss the recommendations with your team so investment decisions reflect commercial goals and available resources.
Launch And Optimise Paid Media Campaigns
Following approval, our specialists manage the agreed campaign activity and monitor performance across the selected platforms. We review targeting, bidding, creative performance and budget delivery, making adjustments informed by campaign data. Your team receives visibility over the work undertaken and the results being generated.
Evaluate Returns And Refine Budgets
We assess campaign results against agreed commercial measures, identifying which channels, audiences and campaigns contribute to performance. Reporting connects advertising spend with available lead, sales and revenue data. We use these findings to recommend refinements to budgets, targeting and future campaign activity.
Google Ads Services
Our Google Ads services cover account audits, campaign setup and ongoing management. We test ads, review search terms, adjust bids and budgets, and track the enquiries and sales your campaigns generate.
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Meta Ads Services
Our Meta Ads services cover account audits, audience targeting, creative testing and campaign management. We manage budgets, review conversion tracking and assess lead quality and sales to guide the next round of improvements.
Discover morePaid Search
Our PPC services cover keyword research, ad copy, bidding and campaign management. We review your accounts and landing pages, test improvements and report on spend, conversions and lead quality.
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Microsoft Ads Services
Our Microsoft Ads services cover account reviews, keyword research, ad copy and campaign management. We plan targeting, manage bids and budgets, and report on conversions so you can assess the channel alongside your other advertising.
Discover morePaid Social Ads
Our paid social team plan and manage campaigns across the platforms your audience uses. We coordinate targeting, creative tests and budgets, then report on leads and sales to show what each campaign contributes.
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Programmatic Ads
We deliver effective campaigns through data-driven personalisation and real-time optimisation, giving you more control and visibility. Our international team of specialists, can help you reach the right audiences, implement optimisations on your campaigns, and deliver great results.
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Amazon Ads
Amazon is the world’s largest online marketplace and it is now the third-largest digital advertising platform. More businesses are now using Amazon to reach their audience. Our specialist team will help you understand the nuances of each market to develop a custom strategy tailored to your goals.
Discover morePaid Media Case Study:
290% Increase in Booking Rate
This Paid Media case study focuses on GA Agency’s work for Pronovias, one of the world’s leading bridal fashion houses with over a century of heritage.
When Pronovias partnered with GA Agency, the brand was facing rising competition and increasingly expensive appointment acquisition across key markets. The main challenge was to improve booking efficiency while protecting performance in a shifting bridalwear market.
GA Agency restructured the paid media setup across Google and Meta, moving from fragmented campaign structures to a clearer, conversion-first approach. Paid Search campaigns were rebuilt around user intent, while Performance Max was introduced in key markets to scale efficiency.
On Meta, GA Agency streamlined the account around direct response activity, testing audiences, creatives and messaging to identify the strongest combinations for driving high-quality appointment bookings.
The new Paid Media strategy delivered a 290% increase in booking rate, improved overall efficiency, and created a cleaner campaign structure built to scale across future markets.
Discover how we transform & grow Global Businesses
We showcase our expertise as a leading international digital marketing agency in boosting website revenue and driving exponential traffic growth.
Why Choose GA Agency
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
With clients of all sizes, we provide support in both long-term strategical planning and short-term tactical planning tailored to your company.
International
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
Elevating expectations
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
Impactful partnerships
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
Working with the best brands around the globe
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How should paid search, paid social and display work together?
Paid search, paid social, and display each support the customer journey in different contexts. Coordinating these channels ensures consistent messaging and better decisions on ad spend. A potential customer might discover a brand through social ads, visit its website via display placements, and later search for the brand before purchasing. Ignoring earlier interactions can overlook the demand-creation process.
- Paid search targets active demand by reaching people searching for specific products or services, driving conversions based on search volume and competitiveness.
- Paid social builds interest by introducing your offer to a relevant audience that isn’t actively searching, with creative content highlighting your product’s value.
- Display advertising broadens reach and reinforces interest through programmatic campaigns, while remarketing helps reconnect with past visitors, respecting consent and platform policies.
These channels serve different purposes; a prospecting campaign introduces new audiences, while a search campaign drives immediate conversions. GA Agency’s cross-channel approach links campaign objectives, audiences, and reporting, helping businesses see how channels complement each other and where investments might overlap.
How should you allocate a Paid Media budget?
Align Paid Media budgets with your commercial priorities and market opportunities, avoiding relying on a one-size-fits-all percentage for each channel. Businesses seeking immediate results may prioritise channels that capture existing demand, while brands entering new markets should invest in awareness and consideration to build search demand over time.
Several factors influence the decision:
- Commercial objectives: Prioritise campaigns according to whether the business needs qualified leads, ecommerce revenue, bookings or broader market awareness.
- Audience and market conditions: Consider where customers spend time, the competitiveness of relevant advertising opportunities and differences between countries.
- Conversion economics: Compare acquisition costs with lead quality, profit margins and customer value rather than choosing the cheapest clicks.
- Learning requirements: Allow sufficient budget and time to gather useful performance data, particularly for new campaigns and audiences.
- Budget flexibility: Maintain room to respond to changing demand, seasonal opportunities and evidence of stronger or weaker campaign performance.
For international advertising, it’s often more effective to focus on fewer markets to avoid spreading limited investment too thin. Costs, competition, and buying behaviour vary significantly across countries, and market nuances mean you should localise to suit your targets, rather than just translating your existing structure.
In budget planning, differentiate between advertising platform spend, agency management fees, and additional production or technology costs.
Our Paid Media specialists use campaign data and business priorities to guide investment decisions, and we can adjust allocations based on performance rather than keeping them fixed throughout the campaign.
What needs to be ready before paid campaigns launch?
Effective Paid Media goes beyond choosing a platform and budget; it also hinges on website setup, conversion tracking, and customer experience. Businesses should assess if their current infrastructure aligns with their goals before investing heavily in campaigns.
Conversion tracking is crucial. For instance, simply recording form submissions may not reveal enough about lead quality. When possible, linking advertising data to sales outcomes can inform better decisions.
The landing page experience is also vital. Even a relevant ad may fail to convert if the landing page lacks clarity, usability, or a straightforward inquiry process. For ecommerce, accurate product details and a reliable checkout experience are non-negotiable. International campaigns must also consider local language and market expectations.
Addressing creative assets, platform permissions, and privacy requirements is essential for campaign readiness. Some issues can be handled during preparation, while others must be resolved beforehand.
An initial Paid Media audit helps identify essential launch needs versus improvements you can make as performance data becomes available, minimising the risk of investing in traffic without readiness to convert it.
How do you compare paid media results across channels?
When comparing Paid Media results to business outcomes, go beyond clicks, impressions, and platform-reported conversions, as they don’t fully capture a campaign’s commercial value. Different platforms use unique reporting methods and conversion definitions, which can create overlapping results. A consistent measurement framework is essential to differentiate delivery metrics from actual commercial outcomes.
Paid search may have a lower cost per conversion than paid social, but that doesn’t mean the entire budget should shift to search, as social campaigns might bring in customers who convert through other channels.
Our approach to Paid Media management focuses on context. We evaluate performance against campaign objectives, identify measurement gaps, and use evidence to recommend changes. The goal is not to make every metric look good, but to understand which activities drive business performance and where future advertising investments are most effective.
Advertising investment
Review spend by platform, campaign, market and objective to understand where resources are allocated.
Traffic and engagement
Examine clicks, click-through rates and relevant landing-page behaviour to assess how audiences respond to advertising.
Conversions and acquisition costs
Compare leads, purchases or bookings with the spend required to generate them, using consistent definitions wherever possible.
Revenue and lead quality
Where reliable data is available, assess revenue, return on advertising spend (ROAS), qualified opportunities or customer acquisition outcomes.
Wider contribution
Consider how awareness and consideration campaigns may support later conversions, while recognising the limitations of attribution data.
Paid Media FAQs
Can you manage one paid channel or several together?
GA Agency provides paid search, paid social, programmatic and Amazon advertising services. You can discuss support for an individual channel or a coordinated approach across several platforms. The appropriate scope depends on your existing activity, target audiences, business priorities and available advertising budget.
Are agency fees separate from media spend?
Agency management fees and advertising platform costs are distinct budget components. The precise pricing structure, payment arrangements and any additional costs should be confirmed in your proposal. This allows you to understand how much is allocated to advertising activity and how much covers management and other agreed services.
Who owns our advertising accounts?
Account ownership will always remain with the client, with full access granted to allow you to have clear visibility into performance, set up and optimisation work being carried out.
Can you take over existing campaigns?
Existing advertising activity can be reviewed to assess whether the current campaigns, account structure and measurement setup support your objectives. An audit helps identify what should be retained, improved or restructured. The scope and timing of any account transition should be agreed before changes are implemented.
Is creative production included?
Creative requirements vary by channel and campaign. Paid social and display advertising may require images, video and multiple ad variations, while search advertising has different asset needs. Confirm which creative development, adaptation and testing activities are included in the proposed scope and which require separate resources.
Can campaigns run across different countries and languages?
Yes. GA Agency supports international Paid Media activity through its multilingual team and experience across different markets. Campaign planning considers local audiences, language, competition and commercial objectives. The agreed project scope defines the countries, platforms, localisation requirements, and responsibilities.
Will ChatGPT Ads help us appear in organic AI answers?
ChatGPT Ads are paid placements that operate separately from ChatGPT’s organic answers. Purchasing advertising does not influence which brands ChatGPT recommends or mentions in its responses, however the best performance often comes from both Organic and Paid Media working together in synergy.
How soon can campaigns launch?
Launch timing depends on the selected platforms, account readiness, tracking setup, required creative assets and approval processes. Existing accounts with suitable measurement and assets may need less preparation than new campaigns. GA Agency can assess the requirements and agree on a realistic launch plan once the scope is defined.
Grow your business globally, in any language
Expand into new markets with native specialists who understand local search behaviour, language, culture and competition.
Our team supports SEO, paid media, content and analytics across 18 languages, helping your campaigns feel local in every market.
Providing dynamic marketing solutions for every industry
With our in-depth understanding of diverse markets and expertise, we navigate unique challenges and leverage the untapped potential in your specific industry.
Our Tools & Tech Stacks
Our work is supported by trusted third-party industry tools, helping us make every decision clearer, faster and more accountable.
