SEO Consulting and Managed SEO Services
GA Agency is a global SEO agency based in London. We help businesses grow internationally and in individual markets through a locally tailored approach. Our native-language SEO specialists work alongside in-house marketing teams, connecting local search insights with your wider marketing priorities.
We start with your business goals, how your customers search and the opportunities across your target markets. Together with your team, we turn those insights into a prioritised SEO roadmap that aligns content, technical improvements and wider marketing activity. We put that roadmap into action through content and on-page optimisation, working with your developers on technical SEO and using performance insights to refine our approach.
Building on these foundations, we deepen the analysis and develop a strategy and action plan to scale organic growth, connecting your organic search strategy with your wider omnichannel digital strategy. Throughout, we measure progress against your commercial goals.
SEO strategy consulting
Our SEO strategy consulting brings together an assessment of your organic performance, commercial goals, target audiences and competitive landscape. We turn those insights into a prioritised roadmap across technical SEO, content and authority-building, showing where to focus investment and how organic search can support your wider marketing strategy.
Keyword research, query fan-out and intent matching
We start with keyword research, identifying seed terms and the intent behind your customers’ searches. Through query fan-out, we expand into related questions, subtopics and follow-up searches to map user needs and search behaviour across the customer journey. We translate these insights into a keyword and topic map, connecting each intent to existing or proposed pages to guide content creation and optimisation.
SEO competitor analysis and content gaps
Our SEO competitor analysis examines search engine results, AI-generated answers and your share of search visibility to understand where you stand against competitors. We analyse their strategies across content, technical SEO and authority-building to identify what supports their visibility and where they leave customer needs unmet. These insights reveal gaps to close and opportunities to differentiate your brand across organic and AI search.
Content planning
We start with a content audit, assessing performance, relevance, search intent and overlap to identify what to keep, improve, consolidate or remove, and where new content is needed. We turn the findings into a prioritised content plan, defining each page’s purpose and how it connects to the wider website. Our briefs give writers clear guidance on target topics, customer questions, supporting evidence and commercial context, so every page serves a distinct user need and business goal.
On-page SEO
Our on-page SEO services optimise headings, body copy, metadata and internal links to align each page with search intent. We also recommend page template enhancements that bring SEO and conversion rate optimisation (CRO) together, improving content structure, key information and calls to action. This helps customers find what they need, evaluate your offer and take the next step.
Technical SEO
Our technical SEO services combine day-to-day technical support with advanced analysis and complex website projects. We investigate crawling, rendering, indexing, site architecture and performance across platforms including Salesforce Commerce Cloud (SFCC), Shopify and WordPress. Working within your ticket management systems, such as Jira or ServiceNow, we give developers prioritised requirements, resolve implementation questions and validate changes.
For more complex needs, we support replatforming, migrations and redesigns, alongside log file analysis, programmatic SEO and agentic workflows. We tailor recommendations to your CMS, infrastructure and development processes, helping your team protect existing visibility and build the technical foundations for growth.
Link building and digital PR
Our link building and digital PR services combine competitor backlink analysis, campaign planning and targeted outreach to build your brand’s authority. We develop stories and content tailored to relevant publishers and local audiences, aligning campaigns with your priority markets, topics and pages. We assess links, brand mentions and coverage by their quality, relevance and contribution to your wider search visibility.
Organic Search performance reporting
Our advanced reporting combines multiple data sources with GA Agency’s analysis to connect organic search performance with your business needs and commercial goals. We track visibility, qualified traffic and conversions alongside wider market and competitor trends, explaining what changed, why it matters and how it relates to completed work or outstanding issues. These insights guide priorities, investment decisions and the next steps for growth.
How Does Our SEO Work Move from Research to Results?
Agree on the direction
Our SEO consulting services start with your business model, commercial goals, target audiences and growth plans. Together, we define how organic search can support your wider marketing strategy, agree measurable outcomes and assess the resources needed to deliver them. We establish clear priorities, ways of working and responsibilities across GA Agency, your internal teams and other partners, so the strategy is actionable from the outset.
Assess the website
We assess your organic performance, technical foundations and content, alongside search demand, competitor activity and visibility in traditional and AI search results. By combining performance data with technical and content audits, we identify barriers to growth, underperforming pages and untapped opportunities. The findings distinguish actionable improvements from areas that need deeper investigation, helping prioritise work by business impact.
Prioritise the work
We turn our findings into a prioritised SEO roadmap, weighing expected business impact, effort and dependencies. Working with your team, we align recommendations with development and content capacity, commercial priorities and wider marketing plans. Each action has a clear owner, agreed timing and defined success measures, giving your team a practical plan for implementation.
Deliver and validate
We carry out the agreed optimisation work and support the teams making website changes. Checks confirm that content and technical updates are live as intended and address the original issue.
Review and refine
We bring together data from multiple sources to assess organic search performance against your commercial goals, accounting for implementation progress, seasonality, competitor activity and wider market changes. Our analysis explains what is changing and where further investigation is needed, guiding the next round of priorities. We continually refine the roadmap so SEO investment responds to business needs and supports your wider digital strategy.
Discover how we transform & grow Global Businesses
We showcase our expertise as a leading international digital marketing agency in boosting website revenue and driving exponential traffic growth.
International SEO
Our highly-experienced international SEO consultants will help boost your website’s Google rankings in the most effective way with a full-service, end-to-end approach tailored to your business needs, with results-oriented team.
Discover more
Organic Search
Our organic search services connect SEO, AI visibility and social discovery. We identify the gaps that matter to your business, deliver agreed content and optimisation work, and report on organic visibility, relevant traffic, enquiries and sales.
Discover moreOn-Page SEO
Want to boost your visibility? On-page is the process of optimising elements on a website to rank higher in the search engines and gain more relevant traffic. There are many components included such as keyword research, internal linking structure, page content, title tags, and optimised images.
Discover more
Technical SEO
Technical SEO services allow you to maximise your organic search efforts by ensuring that your website can be crawled easily. It’s the process of optimising website technology factors that impact a search engine’s ability to crawl, render, index, and rank a website.
Discover more
Link Building & Digital PR
Authority, trustworthiness, and relevance play a major role in determining a website’s ranking. Therefore, international link building and digital PR should be important parts of your digital marketing strategy aimed at increasing visibility within the rankings.
Discover moreInternational SEO Case Study: Calzedonia’s 170% Growth
As a trusted international SEO agency partner, for almost four years, we’ve been working closely with the Calzedonia Group, focusing on improving the online presence of their key international fashion brands such as Calzedonia, Intimissimi, Tezenis and Falconeri. This partnership, now spanning 15 countries, has led to an impressive 170% increase in revenue for the Oniverse
within just one year.
To make our collaboration more effective, we expanded the team by including experienced multilingual SEO experts for personalised content and ensured in-house native speakers in each market. As a global SEO company, our strategy also included creating content tailored to local audiences, conducting thorough keyword research and optimising technical aspects for better website performance. The results speak volumes about the success with a remarkable +170% growth in revenue, an increase in organic keywords, improved search visibility and enhanced local search rankings.
Why Choose GA Agency
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
With clients of all sizes, we provide support in both long-term strategical planning and short-term tactical planning tailored to your company.
International
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
Elevating expectations
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
Impactful partnerships
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
Working with the best brands around the globe
Discover our clients
Our international Awards
& Certifications
What is SEO and how does it help your business?
Search engine optimisation (SEO) helps search engines discover, understand and present your website in unpaid results, so relevant customers can find your offer. The starting point for your strategy is the issue limiting access to that demand. That might be a technical barrier, an unclear service page or missing information on an important product range.
A retailer whose categories are not indexed needs a different response from a service business attracting visitors who cannot understand its offer. We consider these needs alongside your team’s resources. The resulting strategy gives improvements a clear order, including quick changes and work that depends on a larger website release.
An SEO audit should turn observations into decisions. A report listing missing titles or inaccessible pages is only a starting point. Your team needs to know which findings affect commercially important pages, whether the issue comes from a shared template and what evidence would show that a fix worked. That context helps development effort go towards the problems most relevant to your business.
How does search intent shape the content you need?
Search intent is the purpose behind a query. Someone comparing providers needs different information from someone learning a definition or looking for a specific product. Reviewing search results helps establish those expectations.
Our content writing services help service pages explain what is offered, who it suits and how to take the next step. An educational article can explore a question in more depth. We connect each search need with your actual offer and the most useful page, avoiding new content that competes with an existing destination for the same purpose.
For example, a buyer searching for a service provider may want scope, expertise and delivery information. Someone asking how the service works may need a guide before they are ready to choose. The two pages can support one another through useful links, with each answering its own question.
How do you avoid keyword cannibalisation when planning content?
Keyword cannibalisation can occur when overlapping pages compete for the same search intent, making it harder for the most useful destination to stand out. Sharing a keyword alone does not establish a problem. The decision to improve, combine or create pages depends on what the customer needs and whether an existing page can meet that need:
- Improve a page when its purpose is right, but the information is incomplete, outdated or difficult to use.
- Combine pages when they answer the same question and split useful information across several destinations.
- Create a page when a distinct product, service or buying question needs its own explanation.
For businesses entering new markets, international SEO services add local demand and offer availability to that decision. More pages are useful only when they serve a clear purpose.
What should managed SEO services include?
Effective SEO services connect research, content, technical optimisation and authority-building through a strategy aligned with your commercial goals. A prioritised roadmap turns that strategy into action: what needs to change, why it matters, who owns delivery and how success will be measured. It helps you allocate content and development resources where they can make the greatest difference.
That roadmap should evolve with your business. Product launches, expansion into new markets and platform changes can shift priorities, while performance insights reveal where to refine or scale activity. We review results, implementation progress and dependencies with your team, keeping organic search aligned with your wider omnichannel digital strategy.
Our SEO consultancy helps internal teams shape strategy, investigate challenges and make informed decisions. Our SEO services add specialist expertise and delivery capacity across ongoing analysis, content, technical SEO and optimisation. Each proposal defines what GA Agency will deliver, how we will collaborate with your teams and partners, and which decisions remain with you, creating a clear working model around your needs.
How does SEO relate to AI search?
SEO provides the technical, content and authority foundations that also support visibility in AI-driven search. Generative engine optimisation (GEO) extends SEO by examining how AI systems find, interpret and reference your content in generated answers, alongside your visibility in conventional search results.
Our GEO services analyse brand mentions, citations and competitor visibility in relevant AI answers. We use those insights to refine your wider organic search strategy, keeping SEO and GEO connected rather than treating them as separate channels.
How do you measure SEO success beyond rankings?
Rankings help explain visibility, but they do not show whether the right people found your business or took a useful next step. We assess several layers of evidence:
- Relevant discovery: impressions and clicks for the topics, markets and pages that support your offer.
- Website activity: whether visitors reach important information and complete tracked actions.
- Commercial outcomes: enquiries, lead quality or sales where suitable data is available.
- Delivery: the changes completed and the dependencies still affecting progress.
Data analytics services can help connect these measures. We also consider seasonality and other activity when explaining changes in performance.
Where the available query data allows, we can compare branded searches with searches for the products, services and problems you address. A brand campaign can increase existing awareness without showing that more people discovered you through a category search. Looking at page groups and relevant non-branded queries gives a clearer view of where organic visibility is developing and where useful demand remains unmet.
Search Engine Optimisation FAQs
How much do SEO services cost?
Cost depends on your website, competition and delivery needs. A focused audit differs from ongoing technical, content and outreach work. Tell us which products, services or markets you want to grow and what your team can implement, so the proposal reflects the support you actually need.
How long does SEO take to show results?
There is no single timeline. Your starting point, competitors and implementation pace all matter. We set delivery milestones and review performance over suitable periods, allowing for search engines to process changes.
Can a new website compete with established brands?
Yes, although its best opportunities may be specific searches rather than broad terms. We assess relevant needs your business can answer well and build a plan for developing that coverage.
Do we still need SEO when our main keywords rank well?
Strong rankings cover only part of demand. Ongoing work can protect useful pages, support new keywords and improve traffic quality as your offer, competitors and search results change.
How do you choose an SEO company?
An SEO company should explain how its recommendations support your business, who will implement them and how progress will be assessed. Ask for experience with comparable website challenges and a clear account of the work included, rather than judging providers by a promised ranking alone.
Who makes the website changes?
Responsibilities are agreed in the scope. GA can deliver content and defined optimisation work. Your developers usually handle code, templates and infrastructure, supported by our requirements and implementation checks.
Can you work with our in-house SEO team?
Yes. We can provide capacity or specialist support around an agreed need. Shared priorities and responsibilities help your team build on existing work without creating a separate, competing plan.
Can you guarantee first-page rankings?
Search engines and AI platforms control their results. We provide the agreed research, improvements and reporting, with evidence of completed work and a clear explanation of progress.
Grow your business globally, in any language
Expand into new markets with native specialists who understand local search behaviour, language, culture and competition.
Our team supports SEO, paid media, content and analytics across 18 languages, helping your campaigns feel local in every market.
Providing dynamic marketing solutions for every industry
With our in-depth understanding of diverse markets and expertise, we navigate unique challenges and leverage the untapped potential in your specific industry.
Our Tools & Tech Stacks
Our work is supported by trusted third-party industry tools, helping us make every decision clearer, faster and more accountable.
