Paid search ads help drive people interested in your products or services to your website by targeting specific keywords and promoting highly-relevant search ads. At GA Agency we can help increase profitability and maximise your brand’s exposure on search engines. Reach the right audience in the right placements with an integrated SEM (Search Engine Marketing) strategy based on driving results for your business.
Our experienced international PPC specialists will guide you to maximise your online presence on search engines and deliver a seamless user experience by making sure that PPC is working in harmony with all other touchpoints in your omnichannel strategy. We work across all major PPC platforms including Google Ads & Microsoft Ads.
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
Paid search advertising, also known as pay-per-click (PPC) advertising, is a model of digital advertising in which advertisers create ads using a specific platform, such as Google Ads, and select the keywords they want their ads to appear for. When a user searches for one of those keywords, the ad appears at the top or bottom of the search engine results page (SERP). The advertiser only pays when a user clicks on the ad, which takes them to the advertiser’s website or landing page. Advertisers can control the budget and targeting options for their campaigns, making it a flexible and effective form of advertising.
Paid search advertising offers several benefits, such as precise targeting options, measurable results, cost-effectiveness, increased brand awareness, and quick results. Advertisers can target their ads to specific keywords, demographics, and interests, track the performance of their campaigns in real-time, control costs, and get their brand in front of users who are actively searching for their products or services.
Additionally, paid search advertising can deliver quick results, making it a popular choice for businesses that want to see immediate returns on their advertising investments.
ROI, or return on investment, in paid media campaigns is typically measured by comparing the revenue generated by the campaign to the total cost of the campaign. To calculate ROI, advertisers need to track the conversion rate, or the percentage of users who take a desired action, such as making a purchase or filling out a form. They also need to track the cost per conversion, or the total cost of the campaign divided by the number of conversions. By comparing the revenue generated by the campaign to the total cost, advertisers can determine the ROI and adjust their campaigns accordingly for better performance.
SEO and SEM synergy refers to the strategy of combining both SEO and SEM techniques to improve the visibility of a website in search engine results pages. SEO involves optimising a website’s content and structure to improve its organic ranking, while SEM involves paid advertising to promote a website. By combining the two, a website can achieve a higher ranking in search results, leading to increased traffic and ultimately, more conversions.
