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Paid search ads help drive people interested in your products or services to your website by targeting specific keywords and promoting highly-relevant search ads. At GA Agency we can help increase profitability and maximise your brand’s exposure on search engines. Reach the right audience in the right placements with an integrated SEM (Search Engine Marketing) strategy based on driving results for your business.
Our experienced international PPC specialists will guide you to maximise your online presence on search engines and deliver a seamless user experience by making sure that PPC is working in harmony with all other touchpoints in your omnichannel strategy. We work across all major PPC platforms including Google Ads & Microsoft Ads.
Paid search account management involves overseeing and optimising the performance of a business’s ad campaigns. This includes setting up campaigns and ad groups, selecting keywords, targeting options, creating and testing ad copy and creative, and managing budgets. By maximising effective campaign management, we can help you achieve your advertising goals and drive better results for your business.
Beginning by auditing your existing activity, we will analyse account structure, the performance of individual keywords and ads, and any technical issues onsite that could be impacting performance. Once complete, we will use the findings to create a tailored action plan to ensure your account adheres to industry best practices whilst creating custom testing roadmaps covering engine innovations and ongoing optimisations.
A tailored account strategy can help you get the most out of your Google Ads campaigns by ensuring that you are reaching the right audience at the right time, maximising the chances of generating conversions. It involves ongoing optimisations and testing to constantly improve the campaigns’ performance. By taking the time to create a tailored strategy for your Google Ads account, we can help set you up for success and achieve better results from your advertising efforts.
Paid search account management involves overseeing and optimising the performance of a business’s ad campaigns. This includes setting up campaigns and ad groups, selecting keywords, targeting options, creating and testing ad copy and creative, and managing budgets. By maximising effective campaign management, we can help you achieve your advertising goals and drive better results for your business.
Beginning by auditing your existing activity, we will analyse account structure, the performance of individual keywords and ads, and any technical issues onsite that could be impacting performance. Once complete, we will use the findings to create a tailored action plan to ensure your account adheres to industry best practices whilst creating custom testing roadmaps covering engine innovations and ongoing optimisations.
A tailored account strategy can help you get the most out of your Google Ads campaigns by ensuring that you are reaching the right audience at the right time, maximising the chances of generating conversions. It involves ongoing optimisations and testing to constantly improve the campaigns’ performance. By taking the time to create a tailored strategy for your Google Ads account, we can help set you up for success and achieve better results from your advertising efforts.
Product Listing Ads (PLAs) allow businesses to display their products in search results and on Shopping tabs. These ads can increase visibility, drive qualified traffic to your store, and provide measurable results through detailed reporting, making them a cost-effective way to drive traffic and sales.
We will create a custom reporting dashboard that focuses on the performance of your campaigns, highlighting areas where there is potential for further growth. The report will be constantly and dynamically updated to reflect the latest performance data.
SEO & PPC complement each other and work in harmony to increase online presence. At GA Agency, we leverage SEO and PPC synergies to create an integrated SEM strategy for our clients. With SEM (Search Engine Marketing) A/B testing, we can instantly test keywords, CTA, copy and landing pages that can then be transferred to SEO for a more cost-effective SEM approach. We can also run cross-channel incrementality tests to help you identify where best to spend your digital marketing budget. Whether you want to maximise your exposure in the SERP or adopt a more profitable strategy whereby SEO and PPC work simultaneously to cover gaps and yield a better return on investment, we can help.
Whether you’re targeting local or international markets, our experienced international PPC specialists are here to help you maximise your online presence on search engines. We understand the importance of a seamless user experience, and we ensure that your PPC campaigns work in harmony with all other touchpoints in your omnichannel strategy. By utilising our expertise across all major PPC platforms, including Google Ads and Microsoft Ads, we can tailor campaigns that drive relevant traffic to your website, increase conversions, and ultimately boost your business’s growth and success.
GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level, focusing on your company values and business goals.
With clients of all sizes, we provide support in both long-term strategical planning and short-term tactical planning tailored to your company.
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
Our global in-house team ensure we understand every nuance of your local market. We are able to deploy complex customised regional strategies with ease, perfectly aligned with your business goals.
We embrace the newest technology and adopt the best working practices. With crystal-clear objectives and transparent KPIs, we not only meet but go above and beyond, surpassing all expectations.
Compatibility & transparency are the essence of every successful collaboration with our clients. We become an extension to your team, working hand in hand for your success and building trust through consistent communication and reporting.
Paid search advertising, also known as pay-per-click (PPC) advertising, is a model of digital advertising in which advertisers create ads using a specific platform, such as Google Ads, and select the keywords they want their ads to appear for. When a user searches for one of those keywords, the ad appears at the top or bottom of the search engine results page (SERP). The advertiser only pays when a user clicks on the ad, which takes them to the advertiser’s website or landing page. Advertisers can control the budget and targeting options for their campaigns, making it a flexible and effective form of advertising.
Paid search advertising offers several benefits, such as precise targeting options, measurable results, cost-effectiveness, increased brand awareness, and quick results. Advertisers can target their ads to specific keywords, demographics, and interests, track the performance of their campaigns in real-time, control costs, and get their brand in front of users who are actively searching for their products or services.
Additionally, paid search advertising can deliver quick results, making it a popular choice for businesses that want to see immediate returns on their advertising investments.
ROI, or return on investment, in paid media campaigns is typically measured by comparing the revenue generated by the campaign to the total cost of the campaign. To calculate ROI, advertisers need to track the conversion rate, or the percentage of users who take a desired action, such as making a purchase or filling out a form. They also need to track the cost per conversion, or the total cost of the campaign divided by the number of conversions. By comparing the revenue generated by the campaign to the total cost, advertisers can determine the ROI and adjust their campaigns accordingly for better performance.
SEO and SEM synergy refers to the strategy of combining both SEO and SEM techniques to improve the visibility of a website in search engine results pages. SEO involves optimising a website’s content and structure to improve its organic ranking, while SEM involves paid advertising to promote a website. By combining the two, a website can achieve a higher ranking in search results, leading to increased traffic and ultimately, more conversions.
Paid search advertising, also known as pay-per-click (PPC) advertising, is a model of digital advertising in which advertisers create ads using a specific platform, such as Google Ads, and select the keywords they want their ads to appear for. When a user searches for one of those keywords, the ad appears at the top or bottom of the search engine results page (SERP). The advertiser only pays when a user clicks on the ad, which takes them to the advertiser’s website or landing page. Advertisers can control the budget and targeting options for their campaigns, making it a flexible and effective form of advertising.
Paid search advertising offers several benefits, such as precise targeting options, measurable results, cost-effectiveness, increased brand awareness, and quick results. Advertisers can target their ads to specific keywords, demographics, and interests, track the performance of their campaigns in real-time, control costs, and get their brand in front of users who are actively searching for their products or services.
Additionally, paid search advertising can deliver quick results, making it a popular choice for businesses that want to see immediate returns on their advertising investments.
ROI, or return on investment, in paid media campaigns is typically measured by comparing the revenue generated by the campaign to the total cost of the campaign. To calculate ROI, advertisers need to track the conversion rate, or the percentage of users who take a desired action, such as making a purchase or filling out a form. They also need to track the cost per conversion, or the total cost of the campaign divided by the number of conversions. By comparing the revenue generated by the campaign to the total cost, advertisers can determine the ROI and adjust their campaigns accordingly for better performance.
SEO and SEM synergy refers to the strategy of combining both SEO and SEM techniques to improve the visibility of a website in search engine results pages. SEO involves optimising a website’s content and structure to improve its organic ranking, while SEM involves paid advertising to promote a website. By combining the two, a website can achieve a higher ranking in search results, leading to increased traffic and ultimately, more conversions.
